 I know how much we all want to create our ads and get some leads in the door as quickly as possible, but I encourage you to try to use the long term strategy approach! The long term strategy approach is a rather unique way to build a relationship first, get the users to start to trust you and your brand. Therefore when it comes time for them to commit, they are that much more easier to close on the consultation. No one really wants low quality leads. Low quality leads are people who have some type of intent to sign up for your services but are less likely to commit either financially or physically. They are what we call "short term ers."  (above) Example of a more long term campaign.  (above) Example of a short term campaign. Notice how the long term campaigns not only gave them more leads, but also acquired them for less the amount spent than the other campaign. Not only that the leads on the phone call were a lot more easier and committed to the program! Jon Loomer talks about this in a very interesting post. Click here to read that post.
For you guys that missed out on the webinar no worries we have the replay here. We went over some powerful stuff.
The Facebook ad that gets the cheapest clicks is the one that is the most relevant to the audience. Just think about it for a minute.
Imagine you seeing a Facebook ad that says " Do You Live In New York City?" Click here! Then you see another ad that says "Do you live on or near Palms St." Click here. Which ad is more relevant? The address one because you are targeting someone who in fact lives near a particular street. And that is scary relevant! Wow I live actually on that street, how did they know? Not only are you going to get cheap clicks, but you will also get quality ones. Because there is no excuse not to sign up for your program because they are too far, they LITERALLY can walk to your gym! ***RESULTS***  I hope you are feeling fantastic this morning! Today is a good day :) Why? Because one of my clients got some INSANE results that I wanted to share. First ad got 28 sign ups at 10 cents per conversion. Second one got 20 sign ups at 9 cents per conversion. How do you figure this was so cheap? Well for one is Click Through Rate. The CTR is 18% so Facebook rewards us for more clicks. Another thing is the engagement. She has a strong fan base built. Majority of her fans see her post just about everyday. Notice how her fans are cheaper than the interest based cold traffic in the image below.  Pretty cool results! My client used some amazing strategies to put this into place and make it work! Of course each individual business the results may vary but at least this proven method can work for any business and produce somewhat similar or better results.
Get this proven method here >>>> Ultra Cool Engagement Funnel <<<
Go check your Google Ads Account RIGHT NOW!!! And make sure your ads are not showing up in other countries where they can not come to your gym!!!
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