3 STEP FUNNEL
80% of the Customers that you get, may have to go through a process before deciding on joining your gym, or Personal Training Session!
The methodology describes three progressive customer stages: leads (initial interest), walk-ins/prospects (after consultation), and paying members.
1. Getting Leads
Focuses on reaching potential customers in specific geographic areas with high conversion likelihood. The challenge lies in proper audience selection and targeting on Facebook to reach those most likely to convert.
2. Turning Leads Into Walk-Ins
The process involves five key steps:
- Solve a specific problem
- Provide high quality information that they can take home
- Show them only benefits
- Find out where they are in their situation
- Pre Qualify them to take the next step
This section stresses requiring Super Ultra Strong Calls to Action with Hard Hitting Offers
3. Turning Walk-Ins Into Paying Members
Customers at this stage expect high quality service and have established trust through prior engagement.
"Business is all about relationships!" - Robin Sharma