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As a digital marketing agency, we've experienced firsthand the transformative power of automation across our operations. The efficiencies and improvements we've gained have exceeded our expectations. We hope these insights from our journey will help you leverage automation to elevate your business to new heights.

​Imagine you have an old list of contacts gathering dust or a fresh batch of leads you’re eager to reach out to. Traditionally, making calls to re-engage old contacts or generate sales would require significant time and resources. But with Outbound Call AI, you no longer need to make those calls yourself or hire a team of salespeople. Instead, simply provide us with your list and your desired offer, and let the AI take care of the rest.

​One of the biggest challenges businesses face is ensuring that every lead is contacted, followed up with, and nurtured. Outbound Call AI eliminates the risk of missed opportunities. The AI will follow up with every lead on your list, ensuring no contact is overlooked. Plus, it can manage large volumes of calls, making it ideal for businesses looking to scale their outreach efforts without sacrificing quality.

​In the ever-evolving landscape of digital marketing, lead generation has long been trapped in a cycle of impersonal, robotic interactions. Potential customers are bombarded with generic emails, scripted chatbots, and one-size-fits-all marketing campaigns that feel more like a cold sales pitch than a genuine connection.

​But what if we could revolutionize this approach? Enter conversational AI – the game-changing technology that's reshaping how businesses connect with potential customers.

Our Conversational AI service is perfect for businesses that:

• Have limited sales team resources
• Want to maximize their lead conversion potential
• Need a consistent, professional follow-up system
• Struggle with tracking and managing multiple leads

​No more forgotten follow-ups or missed opportunities. Our AI does the heavy lifting, allowing businesses to focus on what they do best.

​Google Search Ads allow you to target people who are actively searching for products or services like yours. This means the people who see your ad are already looking for a solution, making Google Search Ads one of the most effective ways to capture leads and sales.

  1. Set Up Google Ads Account
​If you don’t have a Google Ads account yet, you’ll need to set one up at ads.google.com. Make sure to link your Google Analytics and Google Search Console accounts to track the performance of your ads across your website.

​2. Choose Your Campaign Type 
Select the campaign type: Search Network (for text ads that appear on Google search results). You can also include Display Network if you want to run ads on partner sites, but for now, let's focus on search ads.

3. Select Your Goal
Much like Facebook, you will choose an objective, such as:

• Sales
• Leads
• Website Traffic

​4. Targeting and Audience Settings
Google Ads gives you options to target based on:

• Location: Target people searching from a specific area.
• Language: Display ads in different languages.
• Device Type: Target desktop, mobile, or both.

Tip: Start with a broad location but narrow down if you notice the majority of your conversions are coming from a specific region.

​5. Keyword Research
​Keyword research is the backbone of Google Search Ads. Your ads will only show up when people search for the keywords you bid on.

Use tools like Google Keyword Planner or Ubersuggest to find relevant keywords.

• Include a mix of:
  • Broad match keywords: Show ads on searches that are broadly related to your keywords.
  • Phrase match keywords: Show ads on searches that include the phrase you’ve set.
  • Exact match keywords: Show ads on searches that match your keyword exactly.

Tip: Focus on long-tail keywords (phrases with 3+ words) that are specific to what you’re selling. These keywords are less competitive and often lead to higher conversion rates.

6. Set Your Budget

Set a daily budget and a bid strategy. You can choose from:

• Manual CPC (Cost per Click): Set your own bids for clicks.
• Enhanced CPC: Automatically adjusts your bid to maximize conversions.
• Target CPA (Cost per Action): Google will try to get as many conversions as possible within your target CPA.

Tip: Use Target CPA for beginners to ensure you're paying for actual leads.

7. Create Your Ad Copy
Your Google search ad consists of:

• Headline 1, 2, 3: Make these compelling and relevant to the search intent.
• Description 1, 2: Give users more information about your offer and include a call-to-action.

Pro Tip: Use keywords in your headline to match the user’s search query and increase your Quality Score.  
Pro Tip 2: Include things like:  Same Day Shipping, Same Day Service.  A few things get you ahead of the competition including,  Speed, Price, Quality, and Exclusiveness.  Speed being one of the main things.  Because most searches are looking for instant results, or instant solutions.    If you can solve their problem FASTER.  You Win!!!

8. Analyze and Optimize
Once your ads are live, review performance metrics like:

• Impressions: How many times your ad was shown.
• CTR (Click-Through Rate): The percentage of people who clicked on your ad.
• Conversion Rate: How many clicks led to a desired action.

CTR (Click-Through Rate) is one of the biggest factors that determine your cost per acquisition and cost per click.  

Running effective Google Search ads is a game-changer for growing your business. By following these detailed steps, you can ensure that your ads are reaching the right people, converting leads, and ultimately driving sales. It might take some experimentation and ongoing adjustments (we call trimming), but with consistent effort, you’ll start seeing the results you’re aiming for.

Remember, advertising is not just about putting money behind ads; it's about understanding your audience, providing value, and constantly optimizing for better results. Keep testing, learning, and improving, and you’ll be ahead of the competition in no time!

If you need further assistance, feel free to reach out. We're here to help you every step of the way!
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Reason being is because of the IOS updates Facebook has restricted knowledge from the pixel on what happens next after the user leaves the platform and goes to a website or funnel.

Lead forms keeps the user in the platform and is optimized better to capture information cheaper.

Because Facebook Reels, Instagram videos and even Tik Tok are now being shared more than ever before.  Image ads do not stand out like they use to and now competing for attention on the platform has been harder than before.  Must use more variations of video ads to seek better performances.

Reason being is because engagement shows the data of the ad account that gets more clicks, likes, shares, and comments increasingly becoming a more trustworthy healthy ad account.  This aids in the accounts overall performance to include lower costs and getting more impressions at cheaper rates.  

​This is best used for brand new accounts and also best used for marketing to brand new audiences.  Remember, their overall objective to to create a recurring positive user experience in the platform keeping people on their platform longer.

I was getting loads amount of leads registering for my webinar, but my show rates were horrible.  Besides that people were not staying until the end and some were just wanting to get information so my drop off rate was very high.

I needed to come up with a plan to increase my attendee rate, and at the same time keep people to stay and finish the webinar.

I wanted people to understand what they were signing up for before they joined the webinar.  

The landing page was giving them the info but most people don't read everything on the page. 

So what I did instead was I drew people into a lead magnet, that started a conversation with them via text.

So they receive the lead magnet via text.  They reply back letting me know they've got it and my AI talks to them and ask questions.

These questions are the brain of the AI that allows it to learn the prospect and get an understanding of what they need.

The AI educates them and gives them value and over the course of the conversation offers them to join the webinar.

Once they join the webinar they are tagged as an attendee.

The AI knows this and asks them how did they like the webinar and did they learn anything from it.  

It also asks if there is anything we can do to improve the experience.

The AI asks a few more questions and depending on how they respond the AI offers them to schedule a zoom call with us.

Numbers don't lie.

My original webinar funnel converted at 19%, and my attendee rate (the people who stayed on the webinar) was 40%.  That means I had a 60% drop off rate.

After incorporating AI.

My webinar converted at 90%,  and my attendee rate is 80%.  

This was a huge increase and I was happy.

I believe the conversation established and the rapport that was built lead prospects into knowing what to expect in the webinar and it also allowed trust to build.

The AI continues to learn but honestly it's a system that was able to help people and hold their hand along their customer journey.

If you are not implementing AI into your business you need to because it has been game changing for us and some of our clients!

Are you looking to optimize your Facebook advertising strategy and ensure your ads reach your most valuable and precisely targeted audience? Look no further! In this guide, we'll show you how to effectively leverage LinkedIn's platform to connect with your ideal avatar and supercharge your Facebook ad campaigns. Get ready to enhance your reach and drive unparalleled results with these expert tips and tricks.

If you're interested to see exactly how we do this for our clients.  Click here to fill out an application and schedule a quick 15 minute zoom call.

Captivating Your Audience The initial phase of the AIDA principle centers around capturing the attention of your audience effectively. Avoid the common mistake of prematurely promoting your products or services without comprehending your audience's specific needs. Instead, focus on identifying a problem or pain point that resonates with your target market, and then provide valuable information that assists in addressing that issue. By offering high-quality content free of charge, you establish credibility and foster trust.​

Cultivating Engagement Once you have successfully garnered your audience's attention, it is crucial to nurture their interest in your brand and offerings. Guide them in understanding that while they can attempt to solve the problem independently, there are complex factors that may hinder their success. Educate them about these underlying complexities and emphasize how your services or products possess the expertise and capabilities to overcome those obstacles. For instance, if you have shared tips on lead generation, elucidate that although they can implement those tips themselves, your comprehensive solutions, advanced software, and proven strategies yield superior results.​

Generating Compelling Appeal The desire stage aims to cultivate a strong desire within your audience to seek your specific solution. To accomplish this, substantiate your claims with tangible proof and validation. Present them with compelling case studies featuring clients who encountered similar challenges and elucidate how your offerings enabled them to achieve their desired outcomes. By showcasing real-world success stories, you establish credibility, reliability, and position your brand as the ideal solution provider.​

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A lot of people have been asking me about the best offers to attract customers. 
 
Some wonder if they should offer something for free, while others consider a small financial commitment. 
 
Some even think of offering consultations. But let me tell you, consultation is not an offer. 
 
It's just a feature of what you're proposing. 
 
If you're offering a program to help solve a specific problem, the consultation is just a way to educate your customers about it. 
 
So, instead of offering consultation, one of the best ways to start is by using quizzes or surveys.
 
Think about it.
 
We don’t really know what the market wants. 
 
We have ideas, and sometimes we target the right people who want what we need but we don’t always get 100% of them do we?
 
A survey can help you understand your customers' needs and preferences. 
 
You can ask questions like “what they want, why they want it, and how important it is to them to have it.”
 
This will help you figure out if they're a good fit for your business just as much as if you are a good fit for them. 
 
Quizzes and surveys also help you target the right people on Facebook and get better leads. 
 

So, don't just give out information without knowing who you're dealing with. Use quizzes and surveys to get the right customers in the door!
 
That's why I like to use quiz or surveys because you can ask the right amount of questions to get the right amount of people into the door and then of course when they answer those questions and go to the next page you can pixel that page as a lead.   Facebook will then optimize for that pixel so that you're targeting the right type of people.
 
If you were to ask for people to sign up and get their name, email and phone you're going to sometimes get good quality and sometimes you're going to get bad quality. 
 
Facebook doesn't know who is good or bad quality, it's just wants to get you the most leads based on the pixel you tell it to optimize for so therefore it's up to you on what you should tell Facebook who you're looking for and quizzes and surveys can help with that!

1.   The pixel is optimizing for people to sign up on the form.  The typically questions are just asking for the name, email and phone number.  Maybe it ask a few more questions that are generic.

2.  The pixel starts to optimize for people who are likely to sign up on the form.

3.  You get poor quality leads sometimes due to people not reading the content and not really being as interested.

1.  Traffic click through the ad
2.  They land on a survey and answer some specific questions
3.  If they answer correctly they redirect to another page that's pixeled.
4.  Facebook starts to optimize for the people who land on that pixeled page

Results.   You get quality leads who are better because Facebook starts showing the ads to people who are more likely to answer the questions correctly and land on the pixeled page.

If you're acquiring leads for $5 per lead and you're spending $50/day. You're only going to get 10 leads per day.  So if you increase your budget let's say double it from $50 to $100/day then technically as long as you continue to get a $5 Cost Per Lead you will get 20 leads per day.

This is the basic type of scaling but the problem with this method is if you increase your budget that dramatically sometimes that $5 turns into an $8 lead or maybe even a $12 lead and now you're spending more money to get the same amount of leads or less.   Bad juju!!!
​

Do not run ads on the Audience Network, here's why!

Facebook Audience Network is a mobile advertising network that allows advertisers to extend their Facebook ad campaigns beyond Facebook and into other mobile apps. With Audience Network, advertisers can reach users with targeted ads in a variety of formats, including banner, interstitial, and native ads.
Audience Network uses Facebook's targeting data to reach users based on their interests, behaviors, and demographics. This allows advertisers to reach a highly engaged audience that is likely to be interested in their product or service.
By using Audience Network, advertisers can expand the reach of their campaigns and drive more traffic to their websites or mobile apps. Publishers can also benefit from Audience Network by monetizing their mobile apps with high-quality ads and earning revenue for clicks and impressions.
Overall, Facebook Audience Network offers a powerful advertising platform that can help businesses reach their target audience and achieve their marketing goals.

The reason I am stressing you not to show your ads on that platform is because the quality of traffic it gets.  These people normally are accidental clickers.  They see this ad while they are playing a game and they click it to close it out.

You are going to see a "Higher" bounce rate once your traffic hits your page.  It will hurt your conversion rates.  The cheapest traffic to source by far but you will get what you pay for.

Look at my blog ad example below.  You can see a huge amount of my traffic came from Audience Network, and the cost per click it gave me.
​

It game me some cheap clicks but when I looked at my analytics.  The traffic all bounced.  That's roughly 99% of that traffic to leave the website immediately once they arrived.

So in turn I told Facebook to give me link clicks to get readers to my blog.  And that is "exactly," what they did.  Gave me clicks.  

So if you want to optimize for quality.  I would suggest checking your placement.

You can see in the above image that my $1.44 cost per clicks came from the Instant Article placement.

When I looked at that traffic source my bounce rates were 37%.

That is much lower.  

Reason is because they are on that area consuming articles.  When they see a blog post ad, they will likely stay on the blog longer because they were in "consumer" mode, meaning.  They were ready to read.  

This traffic is much more expensive as you can see from the image above but I was happy to have quality traffic that wanted to read my blog.

I looked at the customer journey of my blog readers to signing up on my website and found out that a huge percentage came from the Facebook feeds, and Instant Article placement.

It figures, because if they read the entire blog they would likely be willing to read other blogs and sign up for something that was appealing.

​

You can see from the stats proving that my traffic I sourced quality from was actually from the feeds and Instant Articles.  

It makes perfect sense, I didn't get not one signup from Audience Network.  

Now don't get me wrong that placement is good for certain times of businesses and models (such as if you are selling a game app) but it's not the best placement to show your ads if you are looking to generate leads for your serviced based business or e-commerce store.

The main reason is because the placement of the ad makes it hard for people to not click it.  Thus optimizing for cheaper clicks (if that is your campaign objective) and this generates you more clicks, cheaper, but horrible quality in many cases.  Just the next time you do auto-placement, and your objective is optimizing for link clicks then turn this placement off, otherwise you will waste a portion of your money getting unwanted clicks.

4.  Ask more questions in your Lead Form.  If you are using lead forms.  Ask questions.   Don't just get the Name, Email, Phone.   Ask a few questions that can qualify the prospect.  I normally ask them what made them want to click on my ad, and if they are potential clients who are suffering from a specific pain or problem, I may ask them what is that pain or problem, and how important is it to them on solving that pain or problem.  Test variations of questions to get a understanding of who is clicking your ads.


Note:  It's important to consider doing this early.  Because Facebook will optimize your ads for the objective that you want.  
For example.  If you are targeting people who have a specific problem.  If we do not address that problem, our ads will show to a big filter of people who could or could not be suffering from that problem.  The pixel or ad will optimize to show to more people who are signing up on that generic form.  These people may not be the ones you are looking for.

However.  If we label them with that problem in the form, and the only way for them to fill out the form is to answer those questions.  It will begin to optimize for potential people who have similarities and help you show your ad to those people who are likely suffering from that specific problem.  

The object is to show your ads to potential customers.  




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Facebook has become one of the most important platforms for digital marketing, and its advertising potential is hard to ignore. With more than 2.8 billion monthly active users still to this day, Facebook has the power to reach a vast and diverse audience, making it an ideal platform for businesses to advertise their products and services.
 
One of the most critical aspects of advertising on Facebook is writing effective ad copy. A well-crafted Facebook ad copy can entice potential customers, increase click-through rates, and generate more leads and conversions. But writing great ad copy isn't easy; it requires a thorough understanding of your target audience, a strong brand voice, and an excellent copywriting technique. Here are some tips to help you write better Facebook ad copy:

​Before writing any ad copy, it's crucial to know who you're writing for. Understanding your target audience is vital to crafting copy that resonates with them. To do this, consider their demographics, psychographics, interests, and pain points. Use Facebook's audience insights tool to gain valuable information about your target audience, including their age, gender, location, education, interests, and more.

​Your ad copy should always focus on the benefits of your product or service, rather than its features. Customers are more interested in how your product or service can solve their problems, meet their needs, and make their lives better. Highlight how your product or service can make their lives easier, save them money, or help them achieve their goals.

​Your Facebook ad copy should use persuasive language to encourage people to take action. Use words and phrases that create a sense of urgency or scarcity, such as "limited time offer," "don't miss out," or "while supplies last." Also, use emotional triggers that appeal to your target audience's desires and motivations, such as "feel confident," "enjoy more time," or "discover new possibilities."

​Facebook ads have limited space, so it's essential to keep your ad copy concise and to the point. Make sure your ad copy is easy to read and understand, with short sentences and paragraphs. Use bullet points or numbered lists to break up the text and make it more scannable. Also, make sure your ad copy is free of errors and typos.

​Social proof is a powerful tool that can help build trust and credibility with your target audience. Use customer reviews, testimonials, or ratings to show that other people have had a positive experience with your product or service. This can help convince potential customers to try your product or service.

​Your Facebook ad copy should always include a clear call-to-action (CTA) that tells your target audience what action you want them to take. Whether it's to buy your product, download your app, or sign up for your newsletter, make sure your CTA is clear and specific. Use action-oriented language, such as "buy now," "download for free," or "get started today."

​Finally, always test and refine your Facebook ad copy to see what works and what doesn't. A/B test different versions of your ad copy to see which one performs better. Experiment with different headlines, ad copy, images, and CTAs. Analyze your ad metrics, such as click-through rate, conversion rate, and cost per click, to see what changes have the most significant impact.

​In conclusion, writing effective Facebook ad copy requires a deep understanding of your target audience, a persuasive writing style, and a clear call-to-action. By following these tips and continually testing and refining your ad copy, you can create ads that capture your market's attention, and persuade them to take action!


If you'd like to join my FREE webinar on How To Better Improve Your Ad Copywriting  Click here!

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Ad fatigue is one of the most common issues when running Facebook and IG ads.  It's when an ad or even an offer is shown too much to a particular audience over a period of time where they become tired of seeing it and the click rates start to drop therefore increasing costs.  

If you want to make decisions based on the big picture- which is always a good idea, change the view to weekly or monthly.

Also if you'd like to spot issues regarding declining clicks or conversions, then customize your Trend Chart Metrics (Y-Axis) to include: Link clicks, CPC (Cost Per Link Click) Leads, Cost per lead, and Purchases or Cost per purchase.

A KPI stands for "Key Performance Indicator."  

It is a metric used to measure how effective your marketing campaigns are.

In this blog we are going to discuss how to use our KPI template that we operate from to see if a client's ad account is getting great results and how to improve it by testing and measuring.

The goals we are going to to set up are going to be measured by "Monthly" so that we can set up weekly goals to hit our monthly goals sounds fair?

Goals:

1.  Number of Clients Per Month
2.  Number of Shows Per Month
3.  Number of Appointments Per Month
4.  Number of Leads Per Month
5.  Budget


So for example my monthly goal is to get 

1.  40 Clients
2.  100 Shows
3.  200 Appointments
4.  600 Leads
5.  $5,000 Budget


These are my goals (for example).  And this is what I am going to set up to go by.

Then I will break my monthly goals into weekly goals (measuring it as a 4 week month).

1.  10 clients per week
2.  25 shows per week
3.  50 Appointments per week
4.  150 Leads per week
5.  $1,250 spend per week

Now that I have my goals set.  I am going to have to measure my cost per acquisition very closely so that I can determine if it is going to make sense that I will hit my goals by the end of the week.

So my Cost Per Acquisition is the measurement of how much it's going to estimate to cost to acquire a goal.  So if my spend is $5,000 a month.  And the amount of leads I want to get at the end of the month is 600.   Then I am willing to spend up to $8.33 to acquire a lead.  

If I spend more than $8.33.  I will likely not hit my goal of 600 leads at the end of the month if my budget is $5,000.

So my CPA goals are:

1.  $125 Cost Per Client
2.  $50   Cost Per Show
3.  $25   Cost Per Appointment
4.  $8.3  Cost Per Lead
5.  $5,000 Budget

So my KPIs goals are set.  Now I am going to have to use this as a baseline to know where I am at with hitting my goals.

​If I am hitting my KPI goal of acquiring a $8 Lead.  But my Cost Per Appointment is $50 per appointment (which is double).   

That means my front end part (which is the ad, targeting, and the appointment setting area, etc.) is likely the area I want to focus on to improve my Cost Per Appointment.   My goal is to get it cheaper and reduce my cost by half in order for me to hit my weekly targets.  

Week 1:  Cost Per Appointment:  $50
WTD:      Change targeting, and hire setters to call leads 

Week 2:  CPA:  $22
Status:   Improved

So in the example above I have a $50 cost per appointment.  It means it cost me $50 to get an appointment.  And if my weekly goal is to get 50 appointments, at that rate I will only get about 25 appointments.  
($1,250/$50 = 25 apts)

That sucks!  

That means I will not hit my weekly goals.  But at least I will be able to fix it in week 1 so that week 2 I will be able to catch up and hit my end of month goals "early."

So what I did was change the targeting and targeted more qualified people.  Then I hired some setters who called leads and was able to close more leads into appointments therefore lowering my cost by half. 

Results, gave me a $25 cost per appointment, allowing me to hit my goals at the end of week 2! 

Having a KPI template, setting goals, and actually knowing what your numbers are is going to set you up for huge success in the future.  You will be spending money more effectively and being able to not only make decisions faster but also be on top of your marketing agency in the event they are not producing results.

So you can download the marketing template below so that you can actually use this template to set yourself up!  Hope it helps!

I wanted to give you direct access to download my KPI template excel sheet I use to help me improve my marketing campaigns and our client's campaigns. 

​You can click here to download now!

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 You may already know how powerful Facebook is.  It's reach and platform even to this day is still one of the largest advertising platforms in the world.
 
As so many advertisers gained access to the platform, it's gotten to become more difficult to reach your audiences, and with the so many restrictions that's taken place inside of the ads manager,  it's gotten to become harder and harder to reach the right market with the right message profitable enough to sustain growth.
 
That's why I wanted to tell you that now more than ever it's imperative to get a good brand established that way you can connect with your audience better.  You've have more people reacting to your offers, and organic traffic would flow in the masses to your funnels and websites.
 
 
I'm not going to lie.  This does take time, however...  Once you do this, you'll reap the benefits of the platform and so many others.
 
That's why I created the system from the AIDA principle that I call "The AIDA Formula" where you can establish a strong, trustworthy relationship with your audiences gaining their trust and overtime persuading them to take you up on your products or services.
 
You can read more about the AIDA formula here, and you can even download my AIDA formula template here, but I will explain further below.
 
Awareness 
This is the part where we are wanting to first make sure we are targeting the right people by giving them a message that only our prospects would be interested in.   And 2.  this is the part that gives them some value to earn their trust.  This value driven content piece has to be so valuable that it forces them to want more information from you.  Think of it as something that can help them with where they are without asking them for any type of commitment.  
 
Interest 
This is the part where we drive interest in your service or products.  We have to give them some more value but this time we educate them about what it is that we can do for them to help them with whatever problem or pain their having.  We educate them about the benefits of our products or services which (you guessed it) creates "interest."  
 
Desire 
This is the part that creates desire for your products or services.  And the best way to do that is by "proof."  That means testimonials, case studies of people who enjoyed your products or services and who praise you.  This proves to them that you can actually help them and it creates a strong desire for your product or service.  The case studies need to be story based and relevant to the audience who's viewing them.
 
Action
The last step to where we drive them to take action upon your products or services.  This is the irresistible offer we make, that makes them want to take you up on whatever you're delivering.  
 
The amazing thing about the AIDA formula is if you have a strong enough connection with your audience, you could create an offer that SUCKS, and people would still sign up for it!  All because of the relationship you've established with your audience.
 
I highly recommend downloading my AIDA formula templates and creating some valuable content that your market needs to help you dominate your industry!

Running lead ads currently and generating cheap leads.  The quality sometimes suck if you don't have a good enough process in place such as creative, copy, and a pre-qualification process.

Meta announced several new features to improve lead ads back in May and one of those features in which could improve the quality of your leads by Lead Filtering.

I don't have this feature yet because they are BETA testing it but some accounts do.

Lead Filtering allows you to ask qualifying multiple-choice questions at the top of your lead form.  If the correct answer is provided by the lead it will allow them to complete the form.   If not the user will not be able to finish the form thus they are not qualified to move forward into your funnel.

This is very valuable since the lead form itself auto populates people's information thus providing a huge volume of leads but not necessarily the best in quality at times.

If you find that your sales teams are wasting a lot of time attempting to contact potential leads that aren't their target customer this feature can help.

First, we are going to create a Instant-Form just like you normally would do when you are setting up a Lead Form.  

It's going to be selected in the campaign level that you are trying to generate leads,

Then inside of the ad set level select "Instant Forms"  as so...

And at the "ad level" select create new form.  

Complete the form type as you normally would.  Then expand the "Questions" section.

​You will see a Save time on follow-ups section and from there you can select the button below "add question."

Add a multiple-choice question and from there on the right you should see a toggle for Lead Filtering that you should toggle that "on." 

​

​

Now you can input your questions with at least 2 answers.  Then you can toggle whether if they select this answer they are a lead,  or if the select the wrong answer they are not a lead.   

If they select the wrong answer they will no longer be able to submit the lead form.  If they select the correct answer they will be able to  

After the lead submitted their info the ones who are not qualified will get a specific message customized by you.   And the ones who are qualified can either get a message or a link to redirect them to the next step in your funnel at the same time the form will be submitted to those who are qualified.

 If you do not have this feature yet, it will show up like the image below without the lead filter toggle switch..

Don't worry.  If you don't have this feature yet you can still do a filtering process however it will be a little bit more harder.

But you would need to create a zapier account.  

Then once the leads enters their info, they will be inputed into the zapier system.  Then the zapier information from the form you can filter out who is who through zapier so that your sales team knows who to call.

 

 
​

We ran a test.  

To find out the following:

Via the Webinars:
1.  Lead percentage ratio to appointment.
2.  Appointment percentage ratio to close. 

And the difference 

Via the Sales Call Funnels
1.  Lead percentage ratio to appointment.
2.  Appointment percentage ratio to close. 


Sales Call Funnel:
(sets = appointments)
Leads:  670
Sets: 184
Closes:  32

Webinar Funnel:
(Attendees = people who attended the automated webinar or replay)
​
Leads:  705
Attendees:  401
Sets: 95
Closes:  39


We closed more people, it was easier to close them, and it took less effort to establish a set (appointment).  

Offer dependent of course but from just one example.  Across the board the value people get from a webinar is much more than from a funnel.  The only thing is once you have them in front of you and you've got them for their short amount of time that they have, it's so much more easier to move them along the funnel vs losing them after they filled out a form and chasing them down to get a set and show.

Keep in mind the show rates increased dramatically too from the webinar funnel vs the sales funnel.

That dam webinar funnel is the shit.  I love it.  We run them all but it's my favorite because once it's fully automated you can really set up a good system to flow traffic to build rapport with a cold audience without having to play the algorithm game with platforms like Facebook.

Stop Spending Money On Wasted Clicks, and Utilize The Areas That Convert…

If you are using Google Analytics and are running Facebook Ads, you are going to want to pay attention to this blog.  If you are targeting a specific country like the United States their are areas in which are not converting like they should.  

After you read this blog you will no longer be wasting any more money on clicks that are not getting you conversions.  

Location Targeting

Before you do this, you’re going to want to have some conversion goals set up first.  Click here to learn how to create conversion goals in Google Analytics.  

-  Log in your Google Analytics, and click on Geo - Location.  

-  Click on United States, (or your specific country).
-  Then sort the conversions from most to least.

Now that you have a clear picture on which specific states are converting, and which specific cities are providing you the conversions you want.  You can now run campaigns only targeting those areas and increase your ROI.  

California, and New York are my top converting states this year.  I can run separate ads sets to these states and maximize my ROI by targeting specific the cities in these areas that are converting the highest!  

I can target the other states with lower budgets.  

Starting to make sense?  

Maximize your ROI by investing heavily into the locations that are producing you the highest Return.  

I made a short video for you to show you exactly how I applied this. 

Device Targeting
 
If you are targeting users from Facebook Ads, it may be important to know which devices are converting your leads into customers.  

In Google Analytics click where it says  Technology - Browser & OS

In the image above, I have a view of which browsers are giving me the most conversions.  

One other thing is, I can review browsers or even devices that are giving me High Bounce Rates.  
This is HUGE!!!   This tells you how mobile friendly your website really is...

It's true.  We've been acquiring leads for some of our clients at cheap at $1.  It use to be more expensive before but I guess because of the IOS changes Facebook has been working on optimizing their platform better to support lead forms.  

I think it is a good opportunity to focus on your creative lead form ad and also leverage the platform.  

Just keep in mind because they are signing up on the form you need to have a solid backend system in place and don't let your hard earned spent money on leads fall through the cracks.  

I created a quick video that shows you how to create a zap so that when leads sign up you can input them into a system to send the lead automated email and text reminders.

Enjoy > ​www.youtube.com/watch?v=lcN7XYwRWvs

If you are running Facebook ads right now.  You may be seeing a slight increase in your ad spend.  What does that mean?  How do you measure it?  And of course how to get over that expensive curve?  Statistics as of the late 2021 state that Facebook's average CPMs have increased by an additional 34% in the last 12 months.  Read the blog below to understand how this is measured and what you can do to combat this!

The number 1 feature to measure expensive ad costs used in the metrics of the Facebook ads manager is CPM (or Cost Per Thousand Impressions).  

This is the measurement of how much it costs in the auction for placement.  So every 1,000 impressions, it will cost you $X amount of dollars to have your ad shown.  

Impressions are the number of times your ad is shown to an audience.   1,000 impressions means your ad was shown 1,000 times.  

This feature is a perfect indicator of how much competition is in your market.  A CPM of about $40 means your market's competition is high for the audience you are targeting.

A  CPM of $13 means your market's competition is weak.  Therefore it won't cost as much to show your ads.  

Facebook has a rewarding platform (most marketing platforms do) that will reward you for performance.

So if you ad shown to a market cost around a $20 CPM and you are getting clicks for $4 per click (.4% Click-Through-Rate or CTR) then because your CTR is low you are spending about $4 per click.

Now let's say that out of those 1,000 impressions you get 8 clicks.   If you are getting 8 clicks that means your CTR is .8% and thus your Cost Per Click(CPC) is roughly $2 per click.  

You just sliced your cost in half by increasing your click through rate.  

Your click through rate increased maybe because you changed your ad, or your copy and drove more people interested in clicking.

So what I am trying to say is if you have high performing ads, you increase your chances of the campaign generating results cheaper than your competition because your ad and "offer" is on point.

Here are some of the best ways to make your ads cheaper.


1.  Change your Offer
2.  Change your Copy on the Offer
3.  Change your Image or Video
4.  Target a different market whose more interested in your offer

You have to understand that coming right out of the gate will most of the time not generate you the best results.  You need to test and retest your offers, messaging and creatives to maximize your performance.  

You will eventually dial it in and generate cheaper and cheaper results while leveraging the platform. 

Remember...  Getting the best bang for your buck (positive Return on Ad Spend or ROAS) is the number one goal.  

Scale your campaigns by increments of 25-50% based on your positive ROAS and then focus on improving your ad.  

​If you want to learn how to better improve your ad performance click here for a formula my clients use for building relationships with their audience using Facebook ads.

The main reason an ad agency can get you good results in the beginning is because of how different their approach is to getting you results vs what you have been doing before you've used them.

For example you may have been using specific types of images or videos and copy that the audience has been used to seeing for a while.  Therefore your market is not really "reacting" to your content like they use to.

This results in various changes in the ad account such as: 

1.  Increase of Cost Per Leads
2.  Decrease in Volume of Leads
3.  Just a downward slope of results and performance from the campaigns

So when you use an ad agency the market likely sees something fresh and new.  The copy is very compelling (since they should know and are likely testing the same copy other ad accounts are using that works) and it results in better performing ads, and cheaper costs.

Great successful time when ads convert and costs are inexpensively cheap.  

These templates that they use have always converted from previous ad accounts and therefore it should and is normally working with yours.  

But the question is for how long, and what is the next step when they no longer work?

In most cases ads will continue to work for a certain period of time.  The following below depends on a certain number of factors of how long ads continue to produce good results from the agency you are using.

1.  The audience size
2.  The amount of spend per day (the daily reach)
3.  The Faster the market is repetitively seeing your offers & ads

So over an extended period of time the ads start to fatigue.

Once the ads fatigue the marketing agency usually switches the ads out to keep them running on fumes longer and longer.

And that does work to a certain degree.  

After the extended period of time switching ads out no longer produce cheap results.  The market is seeing the same offer or "hook."  

So now the agency starts to switch out the offer, and test other variables such as 

1.  Funnels
2.  More ads
3.  Different Offers & Hooks
4.  Different Programs


And then when they get very desperate they tend to test other offers such as 

1.  More Free Stuff
2.  Other Free Stuff
3.  and Let's just Make Everything FREE

This results in fatigued audiences.

There is a difference between a fatigued ad, fatigued offer, and fatigued audience.


1.  A fatigued ad comes first.  It's when the market sees the same ad all the time and no longer respond to it.

This can easily be fixed by changing out a different ad.

2.  A fatigued offer.  It's when the market sees different ads of the same offer.  This also can be fixed by changing out the offer or program of what they will sign up for.

3.  A fatigued audience.   This is the final stage and is when the audience is so tired of seeing your sellzy stuff, that no matter what ad you use, what offer you use they will not respond to it the way they use to.

This is commonly known as a fatigued audience.  

​

Every single agency my clients have spoken with, has always told me what the type of results they promise they can deliver for them.

They promise, and promise so many different things but they never go over it as a tactical branding strategy point of view.

They just tell you how many leads, sales they predict they will get you based on different factors and strategies they will implement.

But not one agency (that my clients have spoken with) went over something that can grow the business as a brand, and as an authority.

What we do that is different than agencies is we attack the market from a different approach.  

We create a marketing plan that separates our markets into at least 3 different audiences.

We create branded content that aids in helping the audience solve "very specific" problems that they are facing to grow the relationship between the brand and the audience with what we use known ad the "AIDA Formula."  

Once that relationship is grown we provide them value and lead them into a offer but only lead one audience at a time.

The other two audiences are getting valuable content from the business that is consistently growing the relationship.

We then rotate our audiences to the offer while providing content to the other two audiences.  

This is called Strategic audience rotation.  And if used correctly we are able to keep a consistent Cost Per Acquisition all year long while being able to scale our campaigns in increments.

Rotating Audiences through content marketing, and rotating offers predictably stabilizes acquisition costs, and enable campaigns to scale.

There are however some ads, and funnels that may fatigue and some may work and some may not but that's why we use the ABC rotating formula to rotate ads, funnels, audiences, and offers out.

This strategy helps our clients grow a brand, get quality leads and sales while maintaining consistent growth.

Yes, this does requires more work, and more time however it will provide the business with consistent results long-term.

​Join me at my webinar to see this in action where I will show you how this works and how you can implement this into your business.

Getting leads is one thing but they are worthless if they don't become paying customers or potential customers in the future.

I am going to show you 5 ways you can get quality leads from your marketing campaigns that most ad agencies are not generating for you.

We love using two things to help prequalify our leads on our funnels.  

1 is Quiz Forms 

and 

1 is Application Forms

​

This funnel is one of our best funnels that generates high conversion rates ranging from 10% to 70%. 

See the screen below of one of our client's accounts that has a quiz form generating her 

She owns a yoga studio and we generate leads for her business using a quiz/survey funnel.  

It goes like this.

Step 1:  They answer a few questions about themselves (which qualifies them to become a potential client)

Step 2:  If they finish the survey and answered correctly it will redirect them to a booking page.   If they finish the survey and answered incorrectly or just not the type of answers we were looking for it will redirect them to a thank you page that educates them about the brand.

So the ones who answer the survey with the right answers that qualifies them to set an appointment therefore the only leads who are setting appointments are the ones who have been prequalified.

Click here to take a test drive and see for yourself.

One of the old school funnels that still works.  The key to making it work for you is to make sure you "ask" the right questions in the application.  

The application is the second step of the funnel.  Ideally the first step of the funnel goes like this:

Step 1:  They consume the landing page and get content about what they are getting and sign up with just a micro commitment step (name, email, phone).

This is considered just a "Lead."  Someone who is interested but nothing more.  They need nurturing, and your email and sms marketing should help pull them through the process.  The emails and text should also redirect them back to the application page to complete it after they have consumed enough content.

Step 2:  Once they fill out their details they go to the next page and complete an application form.  

The application form should ask them "full detailed" questions that they have to write in text box formats.  This helps you get the best quality possible as they have to consume the content on that page in order to fill it out.  

Let's face it.  You can't answer a question unless you read it. 

Consumption on the page is around 90% therefore you will find many applicants becoming fully qualified about what they are signing up for versus just a lead form.  

But, you still need to ask them the write questions such as if you have leads who tell you your business is too far away then you can modify your application form and state:

1.  Are you willing and able to drive to our location to receive our services located at 123 Main St.  (right off of Highway 41 exit 9 by the new walmart).  And they can type in the text box yes or no.   

You can also go into detail asking them "how far are you from our location 123 main st.?"

This in-turn helps get them a full understanding of your location instead of a yes or no answer. 

Try your best to remove yourself from yes or no answers as they often get leads who would like to fill out the form quick just to see what's on the next page.

Click here to review an example of my application form.

​

Ad copy is one of the most important ways to help you generate quality as well.

The ad copy will help you increase your chances of getting a "qualified click" over to the funnel or form.   And then the qualified click can potentially turn out to be a qualified lead.

Inside of the ad copy be very specific with who you are looking for, the pains and problems they are facing.  Who this program or service is for and who is it not for.

As well as what type of results they can expect to get from your services and a timeframe of when they will receive it.  

This will help you get a better qualified click.  It's not 100% however as you will sometimes get worm clicks or curiosity clicks but it will help increase the percentage of quality a lot more.

​Example of an Ad that generated better quality leads for a fit pro.

From this client's sales calls he main objection was people thought they didn't qualify for this program because they were either out of shape, new to exercising, and was intimidated.  

So the copy on the ad was modified to let them know we can accept everyone who is interested therefore increasing his qualified clicks.

​Opt in rate stayed relatively the same but his application rate increased by 9% and the quality of applicants increased dramatically.

For local businesses and even for online businesses we ideally got geographic specified with our approach.

We started to target specific peak cities, and location within cities that aided us in getting qualified traffic to the funnels.

The areas were often some of the financially wealthiest areas, to modern sized homes, along with areas within the city where most of his clients came from.

This helped us target a more qualified audience.  Facebook often shows the ads to the more likely clickers, or converters therefore they are not always qualified. 

Getting more traction with where clients were coming from helped aid us in targeting locations, and markets that we knew were the more likely spenders.

​

Likes and interest didn't really aid as much as behaviors and age groups.  We went broad with lookalike audiences and went detailed with location targeting.

Location targeting is key and is one of the best ways to segment multiple audiences so that you do not have too much audience overlap (in which Facebook will penalize you for nowadays).

Rest assured.  You will not always get sales from leads who signed up yesterday.

This is common.

People are not always ready to commit and you have to understand what it takes, how much retargeted touches, emails, sms, messages it will take to get them to say "yes."

Everyone you encounter should be added to your list so that you can email market them "for the rest of their life." 

You'd be surprised people who sign up today may convert next year.

People who are getting content from you, especially "quality content,"  will start to establish you as an authority and believe more and more you can help them.

They will begin to believe you can solve their problems and you may be the best solution for them to go to regardless of price.

You need to email market them content, help them in the emails solve problems, show proof that others are getting great results from you,  educate, give value, build trust and reeducate.

Communicate, ask questions, give advice, and start conversations that will eventually lead to sales.

People will not normally buy from you if they have a question not answered.

Your email and sms marketing will help solve that.

​(Give Value: “it’s about them”)
 
Mission:
 
To get a qualified audience aware of your brand by offering them free content that is incredibly valuable and that solves a problem that they have that you specifically can fix.
 
It’s best to use a Video View Objective and our main goal is to build “Quality Video Views.” 

1.  The Message…

We have to build a Quality Video View audience of people who will likely become potential customers.  Quality is the keyword and the best way to do that is to use the reference from the marketing plan to call out the market.
 
 

1. Give Value…

We have to give them value on the front end.  By doing that they will remember our brand.  Our brand will become first nature to their mind.  Free value means we will give them something of worth that will help their everyday life.  The content needs to be authentic and extremely valuable in order for them to really enjoy consumption.  It also needs to be relevant to your service and what you offer.  In other words…  Don’t give value to someone who is not in back pain, if you do not solve back pain.
 
 
Good Examples to Work From:
 
 
Call Out:  Business Executives Suffering from (problem)_____________?
 
Example For Chiropractors
Call Out:  Business Executives Suffering from acute lower back pain?
 
Educate:   This could be potentially the reason of an injury, such as muscle sprains or strains due to sudden movements or poor body mechanics while lifting heavy objects… 
 
Value:  Avoid toe touches because standing toe touches, for example, put greater stress on the disks and ligaments in your spine.  Try press up back extensions.  Lie on your stomach with your hands under your shoulders. Push with your hands so your shoulders begin to lift off the floor.  If it’s comfortable put your elbows on the floor directly under your shoulders and hold this position for several seconds.   This will help provide temporary relief to your back pain.
 
 
Example For Fitness Professionals
Call Out:  Busy Professionals feeling like their energy levels are always low?
 
Educate:   This could be potentially because of either a lack of exercise or improper diet… 
 
Value:  Avoid eating foods that have added sugars including fried and fast foods.  Try incorporating whole grain wheat oatmeal’s, pasta and rice.  Grains are rich in carbs, which provide the body with a good source of energy. 
 
 
Example For Martial Art School Owners
Call Out:  Busy Parents feel like your kids could have better focus in school and become more social?
 
Educate:   This could be potentially because of their daily habits and possibly lack of activities they do when they come home… 
 
Value:  Avoid letting your child spend too much time watching TV or youtube and actively take time to spend with your child doing some daily exercise such as walking at the park and playing a sport activity with you outside at home. 
 
 
Example For Business Coaches
Call Out:  Busy Business Owners feel like the business is not growing and are overwhelmed with too many fires to put out because of wearing all the hats?
 
Educate:   This could be potentially because of a leak in your business that you are not aware of and there is not yet a good system in place to substitute this leak… 
 
Value:  Avoid spending too much time on one thing in your business and try hiring someone who can do that one main thing you do as long as they are trained well enough to execute that task.  This will free up some time to work on the other things in the business.
 
 
 
So you see.  This is helping people who have specific problems that you can solve with giving them tips on how to solve themselves.  Without telling them about your service yet.

(Give Value: “it’s about you”)
 
1.Our audience is getting quite familiar with our brand by now and it’s time to drive interest.  By driving interest we segment our audiences based on what they want from you.  So we begin to continue to solve their problems but this time we educate them about how our services solve that problem.  We typically may drive them in to a lead magnet as well in exchange for answering a survey.  This survey lets us know exactly what it is they want.  Now we can deliver more value on the topic that they are interested in.  This builds extreme good will and rapport.  Audiences who consumes content they are interested in sticks around, and begs you for more content!
 
2.Blog Posts/Videos/Lead Magnets
 
We love using video view overlaying.  Where they consume multiple pieces of content from one video and move to the next video.  This creates a well nurtured fish pond of an audience that trusts us to the max.  We laso like taking people off of Facebook to consume content on our website.  This prevents distraction in the feeds and allows your audience to get more familiar with your brand and venture off into other aspects of your website.  I sometimes drive interest type campaigns and only target desktop audiences.  The quality of content consumption increases I think because they are more likely sitting down to read my stuff vs on their cell phone doing who knows what.
 
 
 
 
Good Examples to Work From:
 
 
Call Out:  Business Executives Suffering from (problem)_____________?
 
 
Call Out:  How Sarah Who Suffered from(problem)______________ joined our 12 Week Program and (solution)_____________ without having to (problem)________?
 
Example For Chiropractors
Call Out:  How We Helped Sarah Get Rid of Her Acute Lower Back Pain in Just 12 Short Weeks…
 
Then we can provide the education and value on the next page educating them how we solved her problem, and what our program can do for people who has this problem.
 
We can structure this as a Page Post, Link Click, or Video View Objective.  We can provide all the value on a video as well.
 
 
Example For Fitness Professionals
Call Out:  Busy Professionals feeling like their energy levels are always low?
 
Educate:   This could be potentially because of either a lack of exercise or improper diet… 
 
Value:  Our 6 Week Challenge helps business professionals increase their energy levels and diets from our custom nutrition meal plans that we provide along with our non intimidating group workout sessions that only last 30 mins!
 
So most of our clients come to train during their lunch breaks or after they get off work. 
 
Learn More > xxxxxxxxxxx
 
We then provide even more value about the service on the page and educate them what’s all involved and where we are.
 
 
Example For Martial Art School Owners
Call Out:  Busy Parents feel like your kids could have better focus in school and become more social?
 
Educate:   This could be potentially because of their daily habits and possibly lack of activities they do when they come home… 
 
Value:  Try letting your child come to our kids martial arts program.  Kids of all ages 5-12 are welcome.  We teach many things like  anti-bullying, leadership, and self-confidence training exercises that helps kids strengthen their inner potential and become class leaders in their space.  We also pick kids up from school with our “after-school-programs” too. 
 
Click Here To Learn More & Get Class Times > XXXXXXXXXX
 
Then we educate them more on our website about our classes and also class schedules.
 
 
 
Example For Business Coaches
Call Out:  The Type of Program That Helps Busy Business Owners who feel like their business is not growing and who are overwhelmed with putting out Fires.
 
https:xxxxxxxxxxx
 
 
Then can link them to the page that talks about your service and how you help business owners solve that problem and what your course includes.
 
 
 
So you see.  This is helping people who have specific problems that you can solve with giving them information about how your services solve that problem.

(Show Proof: “Believe You”)
 
1.Our testimonial videos or case studies are a perfect way to provide validation that your services are something that the audience can believe.  You are not a scammer.  You are a legitimate company that finally can solve their problems.  If they can see others getting results and enjoying your services, it dramatically entices them to take action!  Think of it as this way.  If you get a referral, it’s easy to sell.  Because they believe in your services because someone they know (who will not lie) vouches about you.  It eliminates the threat of falsely results, and it also instantly establishes trust among them immediately.  This part of the process has been known to increase people’s likelihood to take action by 70%.  People are more likely to take action after validation of others than from you explaining it to them.  Because they don’t know you.  They don’t trust you.
 
2.It is still important to give value at the same time.  Educate audiences on how this happens and then slow someone who this is has happened to.  This provides rapport building, and trust through the validation all at the same time.
 
 
Good Examples to Work From:
 
 
Call Out:  Business woman who went from (problem)_____________ to (benefit)___________?
 
Example For Chiropractors
Call Out:  Business who went from acute lower back pain to running marathons and playing golf…
 
The education and value can be on the testimonial video.  Just remember to point out the 3 things.  
 
1. What problem they had before you.
2. What was the solution fixed and how long did it take.
3. Why they believe the person watching this video should sign up for the service.
 
 
Example For Fitness Professionals
Call Out:  How Sarah Explains What She Did That Helped Her Lose 42 pounds in just 12 Weeks allowing her to spend more time with her kids, and have incredible energy levels throughout the day.
 
The education and value can be on the testimonial video.  Just remember to point out the 3 things.  
 
 
Example For Martial Art School Owners
Call Out:  Busy Mom Who Signed Her Child Up For Kids Martial Arts Classes & What It Resulted In For Her Child This School Year!
 
The education and value can be on the testimonial video.  Just remember to point out the 3 things.  
 
 
Example For Business Coaches
Call Out:  What Sam A Busy Business Owner Tradee Did That Took Him From $14k to $320k per month…
 
The education and value can be on the testimonial video.  Just remember to point out the 3 things.   You can also include specifically what he was struggling on in the business and what the coaching helped him do to help him grow his business.
 
 
So you see.  This is showing the audience proof of people who signed up for your service and the results they got.  It forces the viewer to see what they are missing out on.

​Download our AIDA formula guide to get the best out of your marketing campaigns.
​

In order to understand why you are not getting leads we need to take a look at the data and give us the determination of measurement on the reason why your campaign has either lost traction or didn't pull any weight to begin with.

1.  Your audience is currently fatigued.  They have seen your offer too many times and now are not reacting to it anymore.
2.  The campaign lost traction.  It was working for a while and started to not work anymore.  Could be because of audience fatigue but costs have creeped up, and it is more expensive to acquire a lead thus you are getting less leads within your budget. (if your CPA is $5 per lead and your budget is $1,000 then you will get 200 leads but if your cost went up to $12 per lead and your budget is still $1,000 then you will get 83 leads).  ($1,000/$12)
3.  If you didn't happen to get any leads from the campaign, it could be a variety of reasons.  Your offer sucks,  people are not responding to the offer,  your ad creative is not attracting people's attention.  They overlook your ads.  You could be targeting the wrong people.  The offer is great, and the ad is amazing, so you are getting clicks out of curiosity but no one is taking action because they are the wrong market to begin with.

Understanding this will help you be able to make better decisions on how to improve your marketing campaigns.

You don't have to just always pull the plug on an offer, it could be a great offer, just look at the data and this will help you make a better decision on what you should change to improve your performance.

In the image above I can see that this particular ad did not get any leads yet.  It shows about $11.43 dollar spend and had a reach of 971 people with 1,275 impressions.

It shows that it received 7 clicks.  So based on my history if this campaign normally gets at least 3 sign ups from 7 clicks there is a potential that this ad may not perform well so I may need to pause it and redirect my budget to a better ad and ad set.

Being able to read data and very important in helping you understand what decisions you should make to a campaign.

Click Through Rate, is the most determining factor we use to make decisions on whether or not an ad will over-perform or underperform.

You can see very clearly that it plays a HUGE role in cost and also acquisition quantity.

The Cost Per Link-Click above generated him a $0.28 cent click because of his 3% CTR.   Therefore you see how important CTR is in determining costs.  The more clicks to the page, the more leads.  The more leads within the set budget the more cheaper the leads will be.

Focusing on optimizing the Click-Through-Rates helps increase the overall performance of the campaign to start generating more leads, more clicks, at cheaper costs.

Your campaign is getting leads but you are not getting that many.

1.  Are you optimizing for conversions?
It's very important to have your campaigns set up to optimize to get you conversions.  By doing this, it will help Facebook understand what it should do for you to get you more leads and if you are getting traction or at least some leads it will be able to show your ads that are most relevant to users who will likely click and sign up.

In the image above we are setting up a campaign to optimize to get more conversions.  If we don't do this the only thing we would be able to measure is clicks or landing page views and that is not going to tell me how many leads we are getting and how much we are spending per lead.

I need accurate data to guide me on which ads are getting leads, which ones are not, and how much we are spending so that I can make decisions to increase the performance of the overall campaign.

2.  Determine What is your Cost Per Acquisition?

In our case we are determining an acquisition to be a lead.  How much are we spending to get leads?  This will indicate how many we are acquiring within our budget.

You can see in the image above we are getting leads that cost around $2.83 per lead.  We have already acquired 73 leads so far.

So we have spent $206 dollars.  So if we continue at this rate, we should be able to get 2830 leads at $2.83 cost per lead.  

So now I can make a prediction that if I set a budget of let's say $5,000 I should be able to get anywhere from 11,000 - 14,000 leads.   

The only problem is my leads will not be $2.83 forever.  They will eventually start to get more expensive and there should be a Lead Cost Range.  Somewhere between having a $5 lead as a safe zone, and make a determination that we are not willing to spend more than $10 to acquire a lead.  If we spend more than that we will pause the campaigns and re-optimize.

So now I have a set goal, I have a set budget, and I also have set my targets.  By doing it like this I will not chase lead costs, I will be able to scale based on my targeted CPA and then if I go below the $5 per lead safe zone I will know it's time to start preparing some other ads, and ad sets.

Just like the image above.  I suggest writing down your goals.  Setting a budget, and predicted CPA that will help you reach your budget.  That way you clearly understand what it will take for you to reach your targets. 

In the example above.  We want to get 350 leads.  And this client has a budget of $6k to help him reach those goals we need to set a target CPA of $17.14 or less to reach 350 leads goal within his budget.

So now that you know how much your leads are costing (hopefully), you have two choices.

1.  Increase your ad spend to reach your goals.
2.  Optimize your campaigns to get cheaper leads within your set budget.

If you want to reach your goals quickly then increasing your budget and optimizing your campaigns at the same time will help.  

But if you are on a restricted budget, you will need to do your best to optimize your campaigns, change your images, copy, and text and make it more presentable to your market to get them to click through and sign up.

In the example above you can see that this campaign received 31 clicks but no sign ups.  Even though this is still not enough data to make a final decision on the performance of the campaign because we have seen many times ads not get any leads for days and then all of a sudden start to pick up and get $1 leads.

This however may indicate that we need to make  specific change to the campaign.

1.  The Landing Page
If you are getting tons of clicks but no one is signing up on your website or landing page.  It could likely be a page problem.  Are you promising red apples but when they get to the landing page they see carrots?

Another thing you could be doing is targeting the wrong people.  Sometimes you could have a solid ad and funnel in place but when they go to the page they don't sign up.  They were just curious.  They may have thought of something different and wanted to check you out, but when they went to the landing page you didn't give them enough value on the landing page or ad to persuade them to take action.

Measuring your "Landing Page" conversion rate is another part of this process I will go further into on another blog post.

2.  You're optimize for Clicks Objective Is Giving You the "Happy Clickers"

I always didn't like this market.  The people who click every ad with never having any intention to sign up.  We call them the happy clickers and when you do not optimize for leads, and you create campaigns with the sole objective to get clicks or landing page views.  That is mostly what you will get.

Because Facebook has an algorithm that says, "we will do whatever you say.  If you want more leads, we will try to get you more leads.  If you want more clicks, we will try to get you more clicks, and only clicks."

So what it will do is show your ads to the most likely person who will click.  That's right... Click...

​It didn't say anything about sign up.  Just click.  And it will show your ads to clickers.  Not really the people you want this to be shown to.  

​Remember to optimize to get leads.  And also remember to not tell them to click unless you have given them a "clear" statement of what happens next!

1.  How much is your current Cost Per Lead?
If you don't know this answer, you need to find out!

2.  What is your targeted # of Leads you want per month?
Write down your targets.

3.  How much are you going to have to spend to reach your targeted goal, and what will your Cost Per Lead need to be?
Write this down...  Write this down...  Write this down.