Are you looking to optimize your Facebook advertising strategy and ensure your ads reach your most valuable and precisely targeted audience? Look no further! In this guide, we'll show you how to effectively leverage LinkedIn's platform to connect with your ideal avatar and supercharge your Facebook ad campaigns. Get ready to enhance your reach and drive unparalleled results with these expert tips and tricks.

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Captivating Your Audience The initial phase of the AIDA principle centers around capturing the attention of your audience effectively. Avoid the common mistake of prematurely promoting your products or services without comprehending your audience's specific needs. Instead, focus on identifying a problem or pain point that resonates with your target market, and then provide valuable information that assists in addressing that issue. By offering high-quality content free of charge, you establish credibility and foster trust.​

Cultivating Engagement Once you have successfully garnered your audience's attention, it is crucial to nurture their interest in your brand and offerings. Guide them in understanding that while they can attempt to solve the problem independently, there are complex factors that may hinder their success. Educate them about these underlying complexities and emphasize how your services or products possess the expertise and capabilities to overcome those obstacles. For instance, if you have shared tips on lead generation, elucidate that although they can implement those tips themselves, your comprehensive solutions, advanced software, and proven strategies yield superior results.​

Generating Compelling Appeal The desire stage aims to cultivate a strong desire within your audience to seek your specific solution. To accomplish this, substantiate your claims with tangible proof and validation. Present them with compelling case studies featuring clients who encountered similar challenges and elucidate how your offerings enabled them to achieve their desired outcomes. By showcasing real-world success stories, you establish credibility, reliability, and position your brand as the ideal solution provider.​

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A lot of people have been asking me about the best offers to attract customers. 
 
Some wonder if they should offer something for free, while others consider a small financial commitment. 
 
Some even think of offering consultations. But let me tell you, consultation is not an offer. 
 
It's just a feature of what you're proposing. 
 
If you're offering a program to help solve a specific problem, the consultation is just a way to educate your customers about it. 
 
So, instead of offering consultation, one of the best ways to start is by using quizzes or surveys.
 
Think about it.
 
We don’t really know what the market wants. 
 
We have ideas, and sometimes we target the right people who want what we need but we don’t always get 100% of them do we?
 
A survey can help you understand your customers' needs and preferences. 
 
You can ask questions like “what they want, why they want it, and how important it is to them to have it.”
 
This will help you figure out if they're a good fit for your business just as much as if you are a good fit for them. 
 
Quizzes and surveys also help you target the right people on Facebook and get better leads. 
 

So, don't just give out information without knowing who you're dealing with. Use quizzes and surveys to get the right customers in the door!
 
That's why I like to use quiz or surveys because you can ask the right amount of questions to get the right amount of people into the door and then of course when they answer those questions and go to the next page you can pixel that page as a lead.   Facebook will then optimize for that pixel so that you're targeting the right type of people.
 
If you were to ask for people to sign up and get their name, email and phone you're going to sometimes get good quality and sometimes you're going to get bad quality. 
 
Facebook doesn't know who is good or bad quality, it's just wants to get you the most leads based on the pixel you tell it to optimize for so therefore it's up to you on what you should tell Facebook who you're looking for and quizzes and surveys can help with that!

1.   The pixel is optimizing for people to sign up on the form.  The typically questions are just asking for the name, email and phone number.  Maybe it ask a few more questions that are generic.

2.  The pixel starts to optimize for people who are likely to sign up on the form.

3.  You get poor quality leads sometimes due to people not reading the content and not really being as interested.

1.  Traffic click through the ad
2.  They land on a survey and answer some specific questions
3.  If they answer correctly they redirect to another page that's pixeled.
4.  Facebook starts to optimize for the people who land on that pixeled page

Results.   You get quality leads who are better because Facebook starts showing the ads to people who are more likely to answer the questions correctly and land on the pixeled page.

If you're acquiring leads for $5 per lead and you're spending $50/day. You're only going to get 10 leads per day.  So if you increase your budget let's say double it from $50 to $100/day then technically as long as you continue to get a $5 Cost Per Lead you will get 20 leads per day.

This is the basic type of scaling but the problem with this method is if you increase your budget that dramatically sometimes that $5 turns into an $8 lead or maybe even a $12 lead and now you're spending more money to get the same amount of leads or less.   Bad juju!!!
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Do not run ads on the Audience Network, here's why!

Facebook Audience Network is a mobile advertising network that allows advertisers to extend their Facebook ad campaigns beyond Facebook and into other mobile apps. With Audience Network, advertisers can reach users with targeted ads in a variety of formats, including banner, interstitial, and native ads.
Audience Network uses Facebook's targeting data to reach users based on their interests, behaviors, and demographics. This allows advertisers to reach a highly engaged audience that is likely to be interested in their product or service.
By using Audience Network, advertisers can expand the reach of their campaigns and drive more traffic to their websites or mobile apps. Publishers can also benefit from Audience Network by monetizing their mobile apps with high-quality ads and earning revenue for clicks and impressions.
Overall, Facebook Audience Network offers a powerful advertising platform that can help businesses reach their target audience and achieve their marketing goals.

The reason I am stressing you not to show your ads on that platform is because the quality of traffic it gets.  These people normally are accidental clickers.  They see this ad while they are playing a game and they click it to close it out.

You are going to see a "Higher" bounce rate once your traffic hits your page.  It will hurt your conversion rates.  The cheapest traffic to source by far but you will get what you pay for.

Look at my blog ad example below.  You can see a huge amount of my traffic came from Audience Network, and the cost per click it gave me.
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It game me some cheap clicks but when I looked at my analytics.  The traffic all bounced.  That's roughly 99% of that traffic to leave the website immediately once they arrived.

So in turn I told Facebook to give me link clicks to get readers to my blog.  And that is "exactly," what they did.  Gave me clicks.  

So if you want to optimize for quality.  I would suggest checking your placement.

You can see in the above image that my $1.44 cost per clicks came from the Instant Article placement.

When I looked at that traffic source my bounce rates were 37%.

That is much lower.  

Reason is because they are on that area consuming articles.  When they see a blog post ad, they will likely stay on the blog longer because they were in "consumer" mode, meaning.  They were ready to read.  

This traffic is much more expensive as you can see from the image above but I was happy to have quality traffic that wanted to read my blog.

I looked at the customer journey of my blog readers to signing up on my website and found out that a huge percentage came from the Facebook feeds, and Instant Article placement.

It figures, because if they read the entire blog they would likely be willing to read other blogs and sign up for something that was appealing.

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You can see from the stats proving that my traffic I sourced quality from was actually from the feeds and Instant Articles.  

It makes perfect sense, I didn't get not one signup from Audience Network.  

Now don't get me wrong that placement is good for certain times of businesses and models (such as if you are selling a game app) but it's not the best placement to show your ads if you are looking to generate leads for your serviced based business or e-commerce store.

The main reason is because the placement of the ad makes it hard for people to not click it.  Thus optimizing for cheaper clicks (if that is your campaign objective) and this generates you more clicks, cheaper, but horrible quality in many cases.  Just the next time you do auto-placement, and your objective is optimizing for link clicks then turn this placement off, otherwise you will waste a portion of your money getting unwanted clicks.