​Google Search Ads allow you to target people who are actively searching for products or services like yours. This means the people who see your ad are already looking for a solution, making Google Search Ads one of the most effective ways to capture leads and sales.

  1. Set Up Google Ads Account
​If you don’t have a Google Ads account yet, you’ll need to set one up at ads.google.com. Make sure to link your Google Analytics and Google Search Console accounts to track the performance of your ads across your website.

​2. Choose Your Campaign Type 
Select the campaign type: Search Network (for text ads that appear on Google search results). You can also include Display Network if you want to run ads on partner sites, but for now, let's focus on search ads.

3. Select Your Goal
Much like Facebook, you will choose an objective, such as:

• Sales
• Leads
• Website Traffic

​4. Targeting and Audience Settings
Google Ads gives you options to target based on:

• Location: Target people searching from a specific area.
• Language: Display ads in different languages.
• Device Type: Target desktop, mobile, or both.

Tip: Start with a broad location but narrow down if you notice the majority of your conversions are coming from a specific region.

​5. Keyword Research
​Keyword research is the backbone of Google Search Ads. Your ads will only show up when people search for the keywords you bid on.

Use tools like Google Keyword Planner or Ubersuggest to find relevant keywords.

• Include a mix of:
  • Broad match keywords: Show ads on searches that are broadly related to your keywords.
  • Phrase match keywords: Show ads on searches that include the phrase you’ve set.
  • Exact match keywords: Show ads on searches that match your keyword exactly.

Tip: Focus on long-tail keywords (phrases with 3+ words) that are specific to what you’re selling. These keywords are less competitive and often lead to higher conversion rates.

6. Set Your Budget

Set a daily budget and a bid strategy. You can choose from:

• Manual CPC (Cost per Click): Set your own bids for clicks.
• Enhanced CPC: Automatically adjusts your bid to maximize conversions.
• Target CPA (Cost per Action): Google will try to get as many conversions as possible within your target CPA.

Tip: Use Target CPA for beginners to ensure you're paying for actual leads.

7. Create Your Ad Copy
Your Google search ad consists of:

• Headline 1, 2, 3: Make these compelling and relevant to the search intent.
• Description 1, 2: Give users more information about your offer and include a call-to-action.

Pro Tip: Use keywords in your headline to match the user’s search query and increase your Quality Score.  
Pro Tip 2: Include things like:  Same Day Shipping, Same Day Service.  A few things get you ahead of the competition including,  Speed, Price, Quality, and Exclusiveness.  Speed being one of the main things.  Because most searches are looking for instant results, or instant solutions.    If you can solve their problem FASTER.  You Win!!!

8. Analyze and Optimize
Once your ads are live, review performance metrics like:

• Impressions: How many times your ad was shown.
• CTR (Click-Through Rate): The percentage of people who clicked on your ad.
• Conversion Rate: How many clicks led to a desired action.

CTR (Click-Through Rate) is one of the biggest factors that determine your cost per acquisition and cost per click.  

Running effective Google Search ads is a game-changer for growing your business. By following these detailed steps, you can ensure that your ads are reaching the right people, converting leads, and ultimately driving sales. It might take some experimentation and ongoing adjustments (we call trimming), but with consistent effort, you’ll start seeing the results you’re aiming for.

Remember, advertising is not just about putting money behind ads; it's about understanding your audience, providing value, and constantly optimizing for better results. Keep testing, learning, and improving, and you’ll be ahead of the competition in no time!

If you need further assistance, feel free to reach out. We're here to help you every step of the way!
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Reason being is because of the IOS updates Facebook has restricted knowledge from the pixel on what happens next after the user leaves the platform and goes to a website or funnel.

Lead forms keeps the user in the platform and is optimized better to capture information cheaper.

Because Facebook Reels, Instagram videos and even Tik Tok are now being shared more than ever before.  Image ads do not stand out like they use to and now competing for attention on the platform has been harder than before.  Must use more variations of video ads to seek better performances.

Reason being is because engagement shows the data of the ad account that gets more clicks, likes, shares, and comments increasingly becoming a more trustworthy healthy ad account.  This aids in the accounts overall performance to include lower costs and getting more impressions at cheaper rates.  

​This is best used for brand new accounts and also best used for marketing to brand new audiences.  Remember, their overall objective to to create a recurring positive user experience in the platform keeping people on their platform longer.

I was getting loads amount of leads registering for my webinar, but my show rates were horrible.  Besides that people were not staying until the end and some were just wanting to get information so my drop off rate was very high.

I needed to come up with a plan to increase my attendee rate, and at the same time keep people to stay and finish the webinar.

I wanted people to understand what they were signing up for before they joined the webinar.  

The landing page was giving them the info but most people don't read everything on the page. 

So what I did instead was I drew people into a lead magnet, that started a conversation with them via text.

So they receive the lead magnet via text.  They reply back letting me know they've got it and my AI talks to them and ask questions.

These questions are the brain of the AI that allows it to learn the prospect and get an understanding of what they need.

The AI educates them and gives them value and over the course of the conversation offers them to join the webinar.

Once they join the webinar they are tagged as an attendee.

The AI knows this and asks them how did they like the webinar and did they learn anything from it.  

It also asks if there is anything we can do to improve the experience.

The AI asks a few more questions and depending on how they respond the AI offers them to schedule a zoom call with us.

Numbers don't lie.

My original webinar funnel converted at 19%, and my attendee rate (the people who stayed on the webinar) was 40%.  That means I had a 60% drop off rate.

After incorporating AI.

My webinar converted at 90%,  and my attendee rate is 80%.  

This was a huge increase and I was happy.

I believe the conversation established and the rapport that was built lead prospects into knowing what to expect in the webinar and it also allowed trust to build.

The AI continues to learn but honestly it's a system that was able to help people and hold their hand along their customer journey.

If you are not implementing AI into your business you need to because it has been game changing for us and some of our clients!

Are you looking to optimize your Facebook advertising strategy and ensure your ads reach your most valuable and precisely targeted audience? Look no further! In this guide, we'll show you how to effectively leverage LinkedIn's platform to connect with your ideal avatar and supercharge your Facebook ad campaigns. Get ready to enhance your reach and drive unparalleled results with these expert tips and tricks.

If you're interested to see exactly how we do this for our clients.  Click here to fill out an application and schedule a quick 15 minute zoom call.

Captivating Your Audience The initial phase of the AIDA principle centers around capturing the attention of your audience effectively. Avoid the common mistake of prematurely promoting your products or services without comprehending your audience's specific needs. Instead, focus on identifying a problem or pain point that resonates with your target market, and then provide valuable information that assists in addressing that issue. By offering high-quality content free of charge, you establish credibility and foster trust.​

Cultivating Engagement Once you have successfully garnered your audience's attention, it is crucial to nurture their interest in your brand and offerings. Guide them in understanding that while they can attempt to solve the problem independently, there are complex factors that may hinder their success. Educate them about these underlying complexities and emphasize how your services or products possess the expertise and capabilities to overcome those obstacles. For instance, if you have shared tips on lead generation, elucidate that although they can implement those tips themselves, your comprehensive solutions, advanced software, and proven strategies yield superior results.​

Generating Compelling Appeal The desire stage aims to cultivate a strong desire within your audience to seek your specific solution. To accomplish this, substantiate your claims with tangible proof and validation. Present them with compelling case studies featuring clients who encountered similar challenges and elucidate how your offerings enabled them to achieve their desired outcomes. By showcasing real-world success stories, you establish credibility, reliability, and position your brand as the ideal solution provider.​