I was getting loads amount of leads registering for my webinar, but my show rates were horrible.  Besides that people were not staying until the end and some were just wanting to get information so my drop off rate was very high.

I needed to come up with a plan to increase my attendee rate, and at the same time keep people to stay and finish the webinar.

I wanted people to understand what they were signing up for before they joined the webinar.  

The landing page was giving them the info but most people don't read everything on the page. 

So what I did instead was I drew people into a lead magnet, that started a conversation with them via text.

So they receive the lead magnet via text.  They reply back letting me know they've got it and my AI talks to them and ask questions.

These questions are the brain of the AI that allows it to learn the prospect and get an understanding of what they need.

The AI educates them and gives them value and over the course of the conversation offers them to join the webinar.

Once they join the webinar they are tagged as an attendee.

The AI knows this and asks them how did they like the webinar and did they learn anything from it.  

It also asks if there is anything we can do to improve the experience.

The AI asks a few more questions and depending on how they respond the AI offers them to schedule a zoom call with us.

Numbers don't lie.

My original webinar funnel converted at 11%, and my attendee rate (the people who stayed on the webinar) was 20%.  That means I had a 80% drop off rate.

After incorporating AI.

My webinar converted at 90%,  and my attendee rate was 75%.  

This was a huge increase and I was happy.

I believe the conversation established and the rapport that was built lead prospects into knowing what to expect in the webinar and it also allowed trust to build.

The AI continues to learn but honestly it's a system that was able to help people and hold their hand along their customer journey.

If you are not implementing AI into your business you need to because it has been game changing for us and some of our clients!

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Captivating Your Audience The initial phase of the AIDA principle centers around capturing the attention of your audience effectively. Avoid the common mistake of prematurely promoting your products or services without comprehending your audience's specific needs. Instead, focus on identifying a problem or pain point that resonates with your target market, and then provide valuable information that assists in addressing that issue. By offering high-quality content free of charge, you establish credibility and foster trust.​

Cultivating Engagement Once you have successfully garnered your audience's attention, it is crucial to nurture their interest in your brand and offerings. Guide them in understanding that while they can attempt to solve the problem independently, there are complex factors that may hinder their success. Educate them about these underlying complexities and emphasize how your services or products possess the expertise and capabilities to overcome those obstacles. For instance, if you have shared tips on lead generation, elucidate that although they can implement those tips themselves, your comprehensive solutions, advanced software, and proven strategies yield superior results.​

Generating Compelling Appeal The desire stage aims to cultivate a strong desire within your audience to seek your specific solution. To accomplish this, substantiate your claims with tangible proof and validation. Present them with compelling case studies featuring clients who encountered similar challenges and elucidate how your offerings enabled them to achieve their desired outcomes. By showcasing real-world success stories, you establish credibility, reliability, and position your brand as the ideal solution provider.​

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A lot of people have been asking me about the best offers to attract customers. 
 
Some wonder if they should offer something for free, while others consider a small financial commitment. 
 
Some even think of offering consultations. But let me tell you, consultation is not an offer. 
 
It's just a feature of what you're proposing. 
 
If you're offering a program to help solve a specific problem, the consultation is just a way to educate your customers about it. 
 
So, instead of offering consultation, one of the best ways to start is by using quizzes or surveys.
 
Think about it.
 
We don’t really know what the market wants. 
 
We have ideas, and sometimes we target the right people who want what we need but we don’t always get 100% of them do we?
 
A survey can help you understand your customers' needs and preferences. 
 
You can ask questions like “what they want, why they want it, and how important it is to them to have it.”
 
This will help you figure out if they're a good fit for your business just as much as if you are a good fit for them. 
 
Quizzes and surveys also help you target the right people on Facebook and get better leads. 
 

So, don't just give out information without knowing who you're dealing with. Use quizzes and surveys to get the right customers in the door!
 
That's why I like to use quiz or surveys because you can ask the right amount of questions to get the right amount of people into the door and then of course when they answer those questions and go to the next page you can pixel that page as a lead.   Facebook will then optimize for that pixel so that you're targeting the right type of people.
 
If you were to ask for people to sign up and get their name, email and phone you're going to sometimes get good quality and sometimes you're going to get bad quality. 
 
Facebook doesn't know who is good or bad quality, it's just wants to get you the most leads based on the pixel you tell it to optimize for so therefore it's up to you on what you should tell Facebook who you're looking for and quizzes and surveys can help with that!

1.   The pixel is optimizing for people to sign up on the form.  The typically questions are just asking for the name, email and phone number.  Maybe it ask a few more questions that are generic.

2.  The pixel starts to optimize for people who are likely to sign up on the form.

3.  You get poor quality leads sometimes due to people not reading the content and not really being as interested.

1.  Traffic click through the ad
2.  They land on a survey and answer some specific questions
3.  If they answer correctly they redirect to another page that's pixeled.
4.  Facebook starts to optimize for the people who land on that pixeled page

Results.   You get quality leads who are better because Facebook starts showing the ads to people who are more likely to answer the questions correctly and land on the pixeled page.

If you're acquiring leads for $5 per lead and you're spending $50/day. You're only going to get 10 leads per day.  So if you increase your budget let's say double it from $50 to $100/day then technically as long as you continue to get a $5 Cost Per Lead you will get 20 leads per day.

This is the basic type of scaling but the problem with this method is if you increase your budget that dramatically sometimes that $5 turns into an $8 lead or maybe even a $12 lead and now you're spending more money to get the same amount of leads or less.   Bad juju!!!
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