Scale your business through Facebook Ads by using these 6 Tips!
Tip # 6: Install YOUR Facebook Pixel
Tip #5: OPTIMIZE FOR YOUR BEST PIXEL
We have seen some of the best results come from optimizing for your best pixel. As long as you are able to get at least 50 conversions within a 7 day window you will use Facebook's algorithm to your full advantage. If you are not able to get 50 conversions within that 7 day block, then it may be best to optimize for landing page views until you reach that target as what happens is Facebook will still kinda randomly target users based on engagement on the post and clicks vs just targeting the likely people who they believe will convert and fired that pixel.
Tip #4: Separate Your Ad Set by Gender/AGE
In most ads you can talk differently to women than men in the ad. It will help give you a better click through rates in which would reduce your costs and it may even help you get more qualified clicks too. You can also separate them by age group. Don't worry so much on potential reach, just try your best to speak to the market of your ideal client within that age range and you will find out how much ads spend you can save by toning your message to match the market!
Tip #3: Upload Your Email List To Facebook
About how many of your customers actually open your email? Out of those who open your email about how many of them actually take action on your offers?
Upload your email list to Facebook and promote your email list via Facebook Ads. It helps you get more engagement with what you are promoting and increase the chances of your content being seen.
Tip #2: Split Test Your Ads
You can see in the image above Audience 13 USA was a little more expensive cost per click that the Audience 13 in Mexico. This highly could be due to competition. But good thing we split tested it because the USA audience gave us more conversions!!! Get my point? You have to split test multiple ads and also ad sets so that you can leverage your data to make more accurate decisions. Some ad sets will not work. Some will. And the ones that will you need to through your budget to them, and reduce budget to the ones that are not working!
Tip #1: Don't Guess! TEST!!!
A lot of times we guess instead of testing. What we think and what actually happens are more often two very different things.
Look at this ad image below. Had no idea this would actually convert for us on a massive level but it did! I was about to delete this to be honest. Good thing I didn't!
If you are a business owner who is highly reliant on Digital Marketing for customer acquisition - your Facebook Ad Account is one of the most important Digital Assets you may possibly have. One of the biggest problems that you could ever encounter, then, is a disabled Ad Account! Uh-oh!
If this has ever happened to you, or it’s currently happening now, better read on! Below you’ll learn about the usual causes - and most importantly, the next steps you’ll have to take to hopefully get Facebook retract the Ad Account Deactivation!
WHY WOULD FACEBOOK DO THIS TO ME???
There are many reasons for facebook to disable your Ad Account.
Among the reasons are:
Failure to Comply to Facebook Advertising Policies
I RECEIVED AN EMAIL SAYING THEIR DECISION IS FINAL!! WHAT DO I DO??
If you’re the type who can accept defeat right off the bat - you can proceed by letting go of the disabled ad account and create a new Business Manager and Ad Account.
Upon creating your new accounts, make sure you connect a secure payment method, and start off advertising small with a Brand Awareness or Post Engagement Campaign.
If you’re the type who aggressively wants to restore their account for the important investment you have allocated in it - You can seek help through Facebook Chat Support for an internal review and reevaluation of your appeal/s.
HOW CAN I MAKE SURE THIS DOES NOT HAPPEN AGAIN?
1. Test ads before making duplicates! Wait for ad approval for one ad before proceeding to create more!
2. Study and take to heart the Facebook Advertising Policies! Make sure all advertisers of your ad account are well informed about this.
3. Create a back up ad account. This will ensure that you can still run your ads while you are appealing for reactivation.
5. Only have payment information on the account you’re actively using. Make sure your payment method is valid and useable!
6. Use the Business Manager and stop using your personal ad account.
Getting your Facebook Ad Account Disabled is a tough time... but surely whatever Facebook's decision will be - you can get through it!
This blog is written by: Hazel (CPC Ninja Ads Manager/ Team Leader / Facebook Strategist)
First Find the Problem
If you are running Lead Generating Facebook ad campaigns. And you are either getting no leads at all or just expensive leads. You are going to first need to find out the problem. There are either two reasons why an ad is not working.
1. The Ad is getting NO Clicks, therefore no traffic is going to the page thus no leads.
2. The Ad is getting clicks, but no one is taking action on the landing page and signing up.
The Ad is Getting Little to No Clicks
Check your metrics and see what is the Link Click Through Rate. (LCTR)
This is the determining factor to see if anyone is clicking on your ad or not. Thus you can see from the image above the ad that got more clicks was the one that got the highest LCTR thus the cheapest Cost Per Link Click (LCPC).
The most expensive ad was the one that got a 0.28% LCTR. Thus giving me a expensive $7.75 click. Ouch!
So I turned that ad off, and then keep running the one that got the 1% LCTR.
It is normal to get a LCTR of at least 1%. If you can get a 2% or higher LCTR then you should be getting some good traffic to your funnel thus cheaper cost per clicks and leads.
How To Fix It?
To increase the LCTR (which will give you cheaper cost per click thus more clicks thus more leads) you need to focus on the image or video you are running. By changing the image or video can get the attraction you need to read the content on the ad and produce you a click.
Next focus on the copy. Is the copy giving them a specific call to action and reason? The most part of this is the image or video but the second part comes down to the copy.
The image or video will attract the audience, and the copy will determine the type of audience who clicks!
Getting Clicks But No Sign Up?
First off, if you are getting clicks. The LCTR is above 1% and you are driving traffic to your funnel. But when they get to the landing page they are not converting. We need to assess the reason why?
1. Does it work? (test it, and make sure. Sometimes that's all it takes to find an error)
2. What does the ad say, and then when they land on the page what does the page say? Does the page take them further into the conversation promised on the ad?
Are you promising them apples on the ad, and then when they land on the landing page the are learning about oranges. Remember... They didn't want oranges, they wanted apples.
3. The funnel just plain sucks. It's okay. You don't have to change the entire funnel. Some tweaks such as headlines, and call to actions (CTAs) on the buttons will do the trick. Split test your AB and test the small things out. Headlines and CTAs.
How to Fix Your Funnel?
1. Split test the landing page with a different headline (tip: you can test headlines in the ad first and see what is hot, then put them on the landing page)
2. Split test your call to actions and make them very specifically clear.
3. What is your promise? You don't have to repeat yourself but you can from the ad to the funnel however, continue the conversation where it was left off. (long form ads to long form sales letters work really good if you got your targeting right!)
4. Just hire us, and we will do it for you! :) Learn How!
-by Monina Perez
Great customer Video testimonials can grow your business faster than practically any other kind of content.
When you do sales, you can dial in your messaging and implement different types of strategies but, if people don’t trust you they will not buy from you.
Video testimonials are far more effective than text-based testimonials because with text, people can not read the body language and other physical cues that attests to the authenticity of a testimonial.
This means that when we get a testimonial video:
PROBLEMS COME WHEN..
we don’t know how to get the right testimonial video. It will never be enough to only get vague exclamations like “I love it!”
So, here are tips to get those great customer testimonials and make your marketing more trustworthy and effective:
Ask specific questions
If you only do one thing from this list, this is the one to focus on.
You’ve got to ask specific questions when you reach out to customers and ask for testimonials, this is because it gives them a framework to work with.
Say you own a gym, which customer feedback would you rather feature?
“I love the new equipment and the new program, thanks!”
“I have felt frumpy and self-conscious about my body for years. But then I found (your name) here at (your gyms name). OMG. (This particular services) totally gets how to make me look my best, and now I get compliments all the time! But the best thing is that I feel absolutely gorgeous and alive more than ever. THANK YOU SO MUCH (your business)!
Here is a list of questions that get at a larger story:
1. What was your absolute biggest challenge prior to Joining (Your Service)?
2. What results have you gotten from our services/challenge?
3. What exactly do you like most about the gym and our services?
4. Would you recommend us to anyone? Why?
5. What made you choose us?
6. What are three benefits you've experienced as a result of joining us?
7. What was life like before you started with us?
8. What changed after purchasing/joining/attending (your offer)?
9. Are you Happy with (our services)?
Just make sure too to make them state their name, age and the big problem that they lose. Take some of their before and after photos, and take some personal shots of your Customers doing the service you are offering. This shows authenticity to your business.
The key is to focus on how the customer has changed — both in concrete and emotional ways. This allows you to tell a something tell a compelling story of their transformation.
Getting People To Show Up Can Sometimes Be a Headache. So I made this short blog I am going to help explain to you what has worked best for my clients in allowing them to increase their show up rates (or appointments) by 90%.
When running Facebook ads for your business you have a number of leads who fill out a form giving you their details (usually name, email, phone).
These leads normally are taken to an application page following that form to answer some prequalified questions allowing you to get a clear understanding of their pains, problems, and where they are at in the process of becoming one of your clients.
In many cases this will also prematurely let you know if they are a good fit or not for your service.
What most business owners struggle with however is the ability to transition them from becoming a registered lead, to the process of a phone call and setting an appointment then them showing up!
In this short blog I am going to help explain to you what has worked best for my clients in allowing them to increase their show up rates (or appointments) by 90%.
Overview of the Process
First, lets take a quick look at the overview of the process. Now keep in mind that this highly depends on the establishment of your brand! If you have a well established brand and many people know who you are, it will be quite easy to increase your appointment rate! However, if you are kinda knew to the market and not that many people know of you, you gonna have to hustle!
But you can alleviate some of that hustle by applying automation!
In the process above.
1. We get the Lead
2. We immediately call the lead to schedule the appointment
3. We add them to our email list for providing value and next step information
4. We add them to our SMS follow up to ensure accountabilty for appointment
5. We follow up with phone call 1 day / 1 hour prior to the appointment
Now keep in mind again, that this is going to always dictate. Some of our clients use other methods. But we have often found this method being one of the most successful because it ensures a key element known as "accountability."
Accountability means you are no longer going to get a "No Show" as a result of poor communication.
You are going to get someone who is either going to show up, or is going to let you know they can not show up and needs to reschedule because life got in the way.
And believe me, life often gets in the way of things so be flexible and add them to your list for a reschedule, I am sure they will come back around if you provided enough value to them!
Other Ways To Increase Show Up Rates
One of my clients, who also does sales calls for my clients increase his rate by aggressively asking for credit card details over the phone to ensure their spot for the appointment is reserved. This is a very strategic way to ensure they will show for a minor deposit that is refundable and also it helps secure their spot so that no one else claims it.
You have to be very experienced in understanding how and when to ask for their financial information in a way to keep it very secure, and ensure that the prospect feels very comfortable in giving you those details over the phone...
This process definitely has helped increase appointments as it financially holds the person accountable!
I mean, you have to measure your process and accurately know your numbers.
Is it the process of the lead to the phone call that has leaks? If so, then this blog has nothing to do with that. This blog is meant for already getting ahold of your leads on the phone and transitioning them into the appointment.
Is it your sales process? Do you get the leads to show but have trouble closing them into a deal? How much value did you provide your lead before discussing pricing options?
If you do not provide the equivalent value of your service that meets higher than the expectations of what the prospect proceeds as value, then it is going to be hard to close that person into the program because they are going to think it's too expensive.
Too expensive does not always means too expensive. Normally it means that the value did not yet quite exceed the cost of the service!
It is the fallback excuse not to do business with you yet, because they did not get properly sold. So sometimes it is used as an excuse and when this recurrently happens you may want to reevaluate your sales process!
Could it also be your front end? Not driving enough leads into your funnels, or not getting enough higher quality leads due to improper targeting and message.
If this is the case then you need to hire us ? to do your marketing!
Learn More About Our Ads Management!