how we got 38 enrollments in 30 days with $596 ad spend
This is just showing the honestly what we did to get these amount of enrollments. I am not promising this will happen to your school nor the ad methods and creatives will work for your market. I'm just showing you one of the accounts that we managed that got these results. As always results may vary based on brand recognition, location, market, and bid competition.
The market, the message
The first thing we needed to do is identify the targeted market. Exactly what they believed was valued and how important it was for their child to enroll.
So what we did, despite what the client told us was survey his existing list.
This aided us with a full understanding of the market's true needs and allowed us to create copy that fitted the market we were trying to target.
Our client did know his market, but he only knew his market during the time they already became a client and was with him for a lengthly time. So what they told him now versus why they originally signed up was two different things.
So we needed to survey the market that was most fresh into the commitment of enrolling and therefore it gave us more accurate data to work off of.
So what we did, despite what the client told us was survey his existing list.
This aided us with a full understanding of the market's true needs and allowed us to create copy that fitted the market we were trying to target.
Our client did know his market, but he only knew his market during the time they already became a client and was with him for a lengthly time. So what they told him now versus why they originally signed up was two different things.
So we needed to survey the market that was most fresh into the commitment of enrolling and therefore it gave us more accurate data to work off of.
the process
Originally we needed to take traffic to a dedicated funnel to ask for their details. Once they clicked the ad, they were redirected to a landing page where we asked only for their Name, email, and phone.
Then they were redirected to a dedicated application page that asks for more specific details to qualify the prospect. This application process helped a long way because when leads sign up on landing pages there is only a certain percentage of content that the actually consume.
They look at a few pictures and read a headline or two before registering for more info.
This in turn helped them get a better understanding of what it is they are signing up for because a question can never be answered unless read.
Then they were redirected to a dedicated application page that asks for more specific details to qualify the prospect. This application process helped a long way because when leads sign up on landing pages there is only a certain percentage of content that the actually consume.
They look at a few pictures and read a headline or two before registering for more info.
This in turn helped them get a better understanding of what it is they are signing up for because a question can never be answered unless read.
lead fulfillment
Once they filled out an application to see if they qualify they were finally redirected to the last step where they can join a conversation with a staff member immediately.
This is vital!
Because once they leave the funnel, the window of excitement starts to fade throughout time.
It's important (I mean very important) to get the leads into a conversation as soon as possible to keep that excitement level high up until the appointment.
Once that conversation is established and the appointment is set, it's important to keep communication flowing everyday up until the appointment.
This will help increase show rates significantly and accountability among the lead so that if they are not able to show they will let you know instead of just pulling a no show.
This is vital!
Because once they leave the funnel, the window of excitement starts to fade throughout time.
It's important (I mean very important) to get the leads into a conversation as soon as possible to keep that excitement level high up until the appointment.
Once that conversation is established and the appointment is set, it's important to keep communication flowing everyday up until the appointment.
This will help increase show rates significantly and accountability among the lead so that if they are not able to show they will let you know instead of just pulling a no show.
results
Results from the last 30 days time. 136 leads with just a $596 ad spend resulting in 38 enrollments.