1. Lets Start With Targeting...
Who you are targeting is important because it has to be relevant to the audience in general. In the example below we are targeting BMW Owners through Facebook's Behavior Targeting Feature, of men who are over 40.
This targeting helped us figure out that men who are over 40 generally are our ideal customers who have a deeper passion about taking care of their car.
2. Your Ad Creative
The ad is no more than just a mini version of your landing page. The image, copy has to match exactly what is on the page to make it that much more relevant.
3. Your Landing Page Copy
In the example below notice how the landing page headline matches exactly the Facebook Ad headline.
For the description I took out a minor part of the landing page copy and post it in the Ad Description box.
Landing Page Image
The image is by far one of the most important things on the page next to the headline. The image matches the Facebook Ad image and also shows the user exactly what they are going to be reading about.
Landing Page Headline
The headline is exactly the benefit to the user who reads. In our case the "7 things they need to know about their BMW" is our headline.
The bullet points goes straight into the 7 things one by one. Each one being very specific to needs of the user. Educating them in the things they need to know, and how to take care of their car.
Call To Action
The user who lands on our page can get some useful information about how to take better car of their BMW. One of the last few things we talk about in the landing page is insurance. Therefore our Call To Action message is for them to download our Free Auto Insurance Checklist that we are willing to giveaway in exchange for an email.
As long as your Lead Magnet or hook offer is relevant to the posts they are reading you are going to see an increase in conversions.
Download Our Landing Page Checklist and increase your conversions.
Something to Consider
I was on the phone with Sarah, she is our Facebook Ad's Rep in Austin. She told us that Facebook rewards Ads that are more content and information relevant. I have seen this in our ad results. the Cost Per Website Clicks are relatively so lower than any other ad we have written.
People love to get useful relevant information! This builds your brand, and gives you authority.
Isn't it better to build trust, then later on sale your products or services only to those who are interested?
Tell me in the comments below what you thought about this post!