Facebook Retargeting
What is Facebook's Website Custom Audience Retargeting?
5 Basic Strategies You Need To Implement For Your
Website Custom Audience
Website Custom Audience
1. All Website Visitors
Research shows that it takes about 15-20 times for a person to view content before making a buying decision on a website.
So showing ads back to people who have visited your website will remind them about your products, and offers and we can get them to take action sooner.
So showing ads back to people who have visited your website will remind them about your products, and offers and we can get them to take action sooner.
- Notice I am targeting All visitors who came to my website within the last 30 Days.
- I like to target these visitors to like my page being that they have already saw some valuable content on the website, and they are more likely to like the page because they are familiar with our name.
- I also target All Website Visitors to build my email list.
- And to build engagement back to the blog.
It works really, really well. In fact, I now prefer this strategy best when trying to build authentic fans.
2. Users Who Visit a Specific Page
So lets say you own a store online that sells
- clothing
- shoes
- socks
- hats
Above you will see we used Facebook's Website Custom Audience to target people who went to the page that had shoes or socks and now I can target them with ads that can encourage them to take action on the specific products they were viewing.
3. Users Who Visit a Specific Page But Not Others
Lets Dig a Little Deeper...
So referencing the same store from above. These are users who visit the shoes or socks pages, and add one of them to their cart. This means they physically took the next step and made an intent to purchase.
4. The Ultimate Method: Our Non Buyers
If you glanced at the above screenshot, I advise you to take another look at it, long..... and hard.....
Specifically we are targeting users who added to their cart either shoes or socks and when to the checkout page but did not purchase because;
Who knows. But whatever the reason they went almost all the way.
These people need to get retargeted ads back to them specifically when a call to action offer. Ideally for one of our clients they target people who do not purchase but was on the checkout page with an offer such as 20% OFF by Friday.
Keep in mind these users are not the same people as the original ones who just visit your page and scroll around for a little bit. They were attempting to make a conscious decision to purchase your products but did not go all the way threw.
* IT IS BEST TO TARGET THEM IMMEDIATELY! *
Specifically we are targeting users who added to their cart either shoes or socks and when to the checkout page but did not purchase because;
- It was too expensive
- The dog barked and they left the computer
- They lost their wallet
Who knows. But whatever the reason they went almost all the way.
These people need to get retargeted ads back to them specifically when a call to action offer. Ideally for one of our clients they target people who do not purchase but was on the checkout page with an offer such as 20% OFF by Friday.
Keep in mind these users are not the same people as the original ones who just visit your page and scroll around for a little bit. They were attempting to make a conscious decision to purchase your products but did not go all the way threw.
* IT IS BEST TO TARGET THEM IMMEDIATELY! *
5. TARGETING YOUR BUYERS
Notice I put this one in ALL CAPS. Because I think this is the most important targeting. Is to target customers who have already made buying decision with you. They are more likely to buy from you again with other offer (as long as they were satisfied with your services).
Yes... You can retarget ads back to people who have bought from you already.
Pretend your customer did make that shoe purchase from your store, but you can target them with an ad that tells them to purchase a jacket to match the particular shoes they purchased.
Or lets get Creative...
Perhaps they purchased running shoes, we can target those customers who purchased running shoes and overlap them with an interest of "running" or triathlon on Facebook and get them to buy some of your running products such as stop watches, running apparel, etc...
Yes... You can retarget ads back to people who have bought from you already.
Pretend your customer did make that shoe purchase from your store, but you can target them with an ad that tells them to purchase a jacket to match the particular shoes they purchased.
Or lets get Creative...
Perhaps they purchased running shoes, we can target those customers who purchased running shoes and overlap them with an interest of "running" or triathlon on Facebook and get them to buy some of your running products such as stop watches, running apparel, etc...
