A.I.D.A. Formula.
ATTENTION - How do you get people's attention?
- Movement
- Audio
When people land on your website, you have only but a few seconds to grip their attention and meet halfway with their needs.
Advertisers misunderstand the concept and lose the majority of their users during the first 16 seconds of landing on the site.
- Movement
- Audio
When people land on your website, you have only but a few seconds to grip their attention and meet halfway with their needs.
Advertisers misunderstand the concept and lose the majority of their users during the first 16 seconds of landing on the site.
INTEREST - After they have taken interest and clicked on your image, banner, or ad, then you need to instantly provide valuable content that they will consume only in relation to the ad they clicked.
If they bounce, meaning if they click and then leave quickly either it was not relevant to what they've asked for or the page load was just too slow.
A video that is clear, short, and to the point is the easiest way to grab someone's attention quickly. Make sure the video auto-loads and make sure it is so relevant to what they user has requested.
DESIRE - Interest just isn't enough. You have to drive desire for them to want whatever it is you have to offer.
The best way to drive desire is through influence. Case study, after case study after testimonial. This provides proof that your service or product delivers on it's promise and more.
It is the best method to influence the deciding user to take immediate action. Those who are interested with the help of influence will decide to take action.
The best way to drive desire is through influence. Case study, after case study after testimonial. This provides proof that your service or product delivers on it's promise and more.
It is the best method to influence the deciding user to take immediate action. Those who are interested with the help of influence will decide to take action.
ACTION - Providing a unique and very specific call to action the user will convert on whatever it is you want them to do. Whether it's a sign up or opt-in. Or even a direct sale. This happens only when the user has made a conscious decision where likely all of their questions are answered and they would like to take action upon your product or service.
In order for this to happen, you must have a really specific call to action and explanation on what will happen next after they've converted.
Learn how to get a 93% conversion rate on your landing page by clicking here.
In order for this to happen, you must have a really specific call to action and explanation on what will happen next after they've converted.
Learn how to get a 93% conversion rate on your landing page by clicking here.