Stop Spending Money On Wasted Clicks, and Utilize The Areas That Convert…
If you are using Google Analytics and are running Facebook Ads, you are going to want to pay attention to this blog. If you are targeting a specific country like the United States their are areas in which are not converting like they should.
After you read this blog you will no longer be wasting any more money on clicks that are not getting you conversions.
Before you do this, you’re going to want to have some conversion goals set up first. Click here to learn how to create conversion goals in Google Analytics.
- Log in your Google Analytics, and click on Geo - Location.
- Click on United States, (or your specific country).
- Then sort the conversions from most to least.
Now that you have a clear picture on which specific states are converting, and which specific cities are providing you the conversions you want. You can now run campaigns only targeting those areas and increase your ROI.
California, and New York are my top converting states this year. I can run separate ads sets to these states and maximize my ROI by targeting specific the cities in these areas that are converting the highest!
I can target the other states with lower budgets.
Starting to make sense?
Maximize your ROI by investing heavily into the locations that are producing you the highest Return.
I made a short video for you to show you exactly how I applied this.
If you are targeting users from Facebook Ads, it may be important to know which devices are converting your leads into customers.
In Google Analytics click where it says Technology - Browser & OS
In the image above, I have a view of which browsers are giving me the most conversions.
One other thing is, I can review browsers or even devices that are giving me High Bounce Rates.
This is HUGE!!! This tells you how mobile friendly your website really is...
1. Lets Start With Targeting...
Who you are targeting is important because it has to be relevant to the audience in general. In the example below we are targeting BMW Owners through Facebook's Behavior Targeting Feature, of men who are over 40.
This targeting helped us figure out that men who are over 40 generally are our ideal customers who have a deeper passion about taking care of their car.
2. Your Ad Creative
The ad is no more than just a mini version of your landing page. The image, copy has to match exactly what is on the page to make it that much more relevant.
3. Your Landing Page Copy
In the example below notice how the landing page headline matches exactly the Facebook Ad headline.
For the description I took out a minor part of the landing page copy and post it in the Ad Description box.
Landing Page Image
The image is by far one of the most important things on the page next to the headline. The image matches the Facebook Ad image and also shows the user exactly what they are going to be reading about.
Landing Page Headline
The headline is exactly the benefit to the user who reads. In our case the "7 things they need to know about their BMW" is our headline.
The bullet points goes straight into the 7 things one by one. Each one being very specific to needs of the user. Educating them in the things they need to know, and how to take care of their car.
Call To Action
The user who lands on our page can get some useful information about how to take better car of their BMW. One of the last few things we talk about in the landing page is insurance. Therefore our Call To Action message is for them to download our Free Auto Insurance Checklist that we are willing to giveaway in exchange for an email.
As long as your Lead Magnet or hook offer is relevant to the posts they are reading you are going to see an increase in conversions.
Download Our Landing Page Checklist and increase your conversions.
Something to Consider
I was on the phone with Sarah, she is our Facebook Ad's Rep in Austin. She told us that Facebook rewards Ads that are more content and information relevant. I have seen this in our ad results. the Cost Per Website Clicks are relatively so lower than any other ad we have written.
People love to get useful relevant information! This builds your brand, and gives you authority.
Isn't it better to build trust, then later on sale your products or services only to those who are interested?
Tell me in the comments below what you thought about this post!
We did a recent A/B test with one of our clients who is in the Fitness Industry.
Landing Page A:
This was the first landing page we made for our client from Lead Pages.
Content: Talks about them being the New Best Gym of the Year, and Best Community Gym. It carries on into a testimonial video that autoplays and Call To Action (CTA) box has a testimonial text in their.
Landing Page B
This was the second landing page we made for our clients. Changed background to white and made it a squeeze page. Made the testimonial video a woman instead of a man.
Content: This talks primarily about what the offer is. A 7 Day Voucher to Free Personal Training and club access. The sub headline tells them exactly what the next step is, how to take it and what happens when they take it. The CTA text tells them what happens when they click on that button that says "CLAIM THIS OFFER."
1.) The text at the top of the ad is the same as the Call To Action on the Landing Page.
2.) The headline of the Ad is the exact headline of the Landing Page.
3.) The description of the Ad is the sub headline of the Landing Page
Notice how we include the city in the ad and in the landing page copy to keep it relevant to the users who live in that area.
From this lesson it taught us to, create the landing page FIRST. Then copy the content from the landing page and post it in the ad to keep it as relevant as possible to the user.
When the user lands on the page, they are not confused in anyway and it delivers on it's promise of content!
Download our High Converting Landing Page Checklist that will show you exactly what you should be putting in your landing pages.
This was a Night and Day difference. Conversions sky rocketed to 44%!
The Landing Page has got to be the most important part of the entire process. I would like to say it is the 80% of the funnel while the 20% may be the actual Facebook Ad.
Take a look at the Facebook Ad we created below.