Most advertisers believe there are only two types of ways to get more lead volume from your ad campaigns.
Type #1: Increase your budget.
If you're acquiring leads for $5 per lead and you're spending $50/day. You're only going to get 10 leads per day. So if you increase your budget let's say double it from $50 to $100/day then technically as long as you continue to get a $5 Cost Per Lead you will get 20 leads per day.
This is the basic type of scaling but the problem with this method is if you increase your budget that dramatically sometimes that $5 turns into an $8 lead or maybe even a $12 lead and now you're spending more money to get the same amount of leads or less. Bad juju!!!
Type #2: decrease your Cost Per Lead
This one is yet another common tactic this is actually what our agency has grown us from. We've been well known to be able to decrease our clients' cost per acquisition whether it's leads, sales, appointments, or Etc…
If your budget is $50/day and you are getting a lead for $5 per lead then you will get 10 leads right?
So technically if I decreased my cost per lead to $2 per lead with the same daily spend, then I will get 25 leads. I was able to keep the same budget but increase my lead volume!
How do you do that?
I can explain how to do that on another email…
Type #3: Run multiple offers to the same market.
Some markets will not resonate with certain offers.
That is why it is very important to change the “title of the book” yet sell the same book.
All we're doing is tapping into people's emotions, getting them enticed enough to want to sign up on your offer, services or product.
This is a tactic that a lot of people have trouble with.
The main reason they have trouble with this tactic is that they are looking at their program, service or product from only one angle when there are multiple angles and multiple reasons people sign up to be your client.
It is up to you to position your service, product or program in multiple ways so that those people with specific reasons can resonate with your message.
We call this. The multi-angle approach.
Where we are positioning the same product or service, but using different angles to attract different types of people.
The end result nothing changes about the program or service, you just position it differently and use a different message to attract a different type of person to it.
How do you do this?
One of the best ways and the best tactics that I can show you is very simple. It requires a three-letter word.
Ask your clients “what made them want to come in today?”
Find patterns and multiple reasons why they decided to come in and put that in the copy of your ads.
By doing so you are going to attract clients just like them to sign up for your products or services.
Hope this helps!