-by Monina Perez
Great customer Video testimonials can grow your business faster than practically any other kind of content.
When you do sales, you can dial in your messaging and implement different types of strategies but, if people don’t trust you they will not buy from you.
Video testimonials are far more effective than text-based testimonials because with text, people can not read the body language and other physical cues that attests to the authenticity of a testimonial.
This means that when we get a testimonial video:
PROBLEMS COME WHEN..
we don’t know how to get the right testimonial video. It will never be enough to only get vague exclamations like “I love it!”
So, here are tips to get those great customer testimonials and make your marketing more trustworthy and effective:
Ask specific questions
If you only do one thing from this list, this is the one to focus on.
You’ve got to ask specific questions when you reach out to customers and ask for testimonials, this is because it gives them a framework to work with.
Say you own a gym, which customer feedback would you rather feature?
“I love the new equipment and the new program, thanks!”
“I have felt frumpy and self-conscious about my body for years. But then I found (your name) here at (your gyms name). OMG. (This particular service) totally gets how to make me look my best, and now I get compliments all the time! But the best thing is that I feel absolutely gorgeous and alive more than ever. THANK YOU SO MUCH (your business)!
Here is a list of questions that get at a larger story:
1. What was your absolute biggest challenge prior to Joining (Your Service)?
2. What results have you gotten from our services/challenge?
3. What exactly do you like most about the gym and our services?
4. Would you recommend us to anyone? Why?
5. What made you choose us?
6. What are three benefits you've experienced as a result of joining us?
7. What was life like before you started with us?
8. What changed after purchasing/joining/attending (your offer)?
9. Are you Happy with (our services)?
Just make sure too to make them state their name, age and the big problem that they lose. Take some of their before and after photos, and take some personal shots of your Customers doing the service you are offering. This shows authenticity to your business.
The key is to focus on how the customer has changed — both in concrete and emotional ways. This allows you to tell a something tell a compelling story of their transformation.