Written by: Hannah Enriquez
The success or failure of your Facebook advertising campaign will always depend on numerous factors, can be because of the image/video you used, ad copy, placements, optimization, and many other factors, but the most important thing of all is the AUDIENCE TARGETING.
Facebook has it's powerful audience selection tool and you have to make use of it. To help you target the people who are right for your business, keep reading as we have provided a roadmap on how to get started in creating your Facebook Ad Audiences.
Open up the Business Manager menu and look under “Assets” for the Audiences text link.
Here we can choose between creating three new audiences, which are the Custom Audiences, Lookalike Audiences, and Saved Audience.
You can create a custom audience from a contact list, previous or ongoing website traffic, or mobile app usage. Here’s how to get started.
Step #1: Go to Audiences and select “Create a Custom Audience”
Step #2. Select which type of custom audience to create out of Customer File, Website Traffic, App Activity, or Engagement.
You can create an audience who are similar to the people who are already connected or have interacted with you. Facebook can create this as long as you have the source (custom audience or a page) with at least 100 in size, Facebook will then look for similarities with other people, and will create a larger group of people who are similar to your custom audience. This is very useful and a good starting point if you have very small source of audience.
Step #1: Go to Audiences and select “Create a Lookalike Audience”
Step #2: Enter the source (custom audience or page), Location, and Audience Size.
You can create an audience based on demographics, interests and / or behaviors.
Step #1: Go to Audiences and select “Create a Saved Audience”
Step #2: Enter your Audience Name, Location, Age Group, Gender, Languages, Detailed Targeting (Interests)
I'll be discussing on another blog soon on how to do a deep-dive audience research using Audience Insights tool, but what we have discussed here is already a good starting point for you to create your audiences.
Leave a comment below if you found this useful, if I missed anything, or if you have any tips/suggestions on how to create audiences. :)