To control what we refer to as the “uncontrollable”
Written by: Shirley Yang
So you may know that Facebook algorithm updated again…and again. And the cost per acquisition is getting more and more…expensive, compare to the old days.
Algorithm is Bitc*, I have to say it.
Because it is so “uncontrollable”.
Sometimes I run 2 ad sets with the exact same audiences, placements and ads, one is getting good results and the other one is not.
Sometimes I see an ad set is getting cheap results so I duplicate it, but the copy results to get crap results.
Why is that?