Are you reaping the full benefits of Remarketing on Facebook?
You can actually create a well defined strategy for your remarketing if you are not doing so already instead of targeting everyone on the website.
In this article you are going to discover how Facebook remarketing can increase your ROI.
Effective Facebook remarketing is done by targeting users who have already been to your website at least once, and who are in a specific part of your sales funnel.
1. Lower Your Cost Per Click
This ad (above) converted very well because this was targeting people who have already been to our website before. People who were much more familiar with our brand opted in more than people who did not know us quite well.
It is very important to post valuable content to your users. They will get familiar with your brand and begin to take you up on your offers as long as it is something they can consume and apply.
2. Capitalize On Social Proof
Have you ever heard of the phrase, "don't tell me, show me?" This is it... Above you can see how much social influence this ad gave to the users. It sparked interest! It heated people emotionally.
The ad says, "now that I've got your ATTENTION, look at all of the other people who have enjoyed my products... You can too!!!" And that is what happens when you ad gets social proof. Users engage with you and others, and it creates value!
3. Drive Higher Conversions Through Creating Lists
Converting first time visitors into buyers takes time. If your industry is competitive, people are more likely to browse multiple sites before completing a purchase with you.
Remarketing to your website visitors who didn’t convert works to remedy those situations. When those visitors see your ad on another site (e.g., Facebook), you become more recognizable, and that increases your chances of them completing that purchase.
In the above example you can see I am targeting users who went to two of my blogs and excluding people who have already signed up for one of my services.
Remarketing to your website visitors who didn’t convert works to remedy those situations. When those visitors see your ad on another site (e.g., Facebook), you become more recognizable and that boosts your chances of completing the purchase cycle.
In the example above, you can see I am targeting people who have been to two of my blogs and excluding users who have already signed up for my services. Remarketing on Facebook is all URL based marketing. So once your pixel is installed in all the pages of your website. You can individually segment pages by their URLs.