80% of the Customers that you get, may have to go through a process before deciding on joining your gym, or Personal Training Session! This little process we over here at CPCNinja would like to call it, our 3 Step Funnel! How does our 3 Step Funnel work? Imagine the process your customers are going through right now to get where they are. They take a specific interest at first, and that leads them into making a Micro Commitment to learn more information or have a consultation. We'd like to call these people Leads...
So lets say after these Leads get on a phone call with you or engage in your email they may want to come visit your studio where you can give them a Free Session or Free 1 Day Pass. We'd like to call these people Walk-Ins (or in market terms Prospects). Should I go further, we both know what's next after that right?
Getting Leads
Because there are so many people in your general location we can't (and shouldn't) target everyone and their mother! If you did already, you probably found out that not everyone is interested... Yet...
What makes this such a game changer for so many who know how to target their potential customers is because we can literally target a potential audience on Facebook who is highly likely to make a commitment with us (in your area). The reason this may be so difficult is because so many do not know how to do it!
Turning Leads Into Walk-Ins
Going back to Leads, the people who did sign up for a consultation or phone call. We know they they have some type of interest in learning more about what we could do for them, right?
So lets say after these Leads get on a phone call with you or engage in your email they may want to come visit your studio where you can give them a Free Session or Free 1 Day Pass. We'd like to call these people Walk-Ins (or in market terms Prospects). Should I go further, we both know what's next after that right?
Getting Leads
Because there are so many people in your general location we can't (and shouldn't) target everyone and their mother! If you did already, you probably found out that not everyone is interested... Yet...
What makes this such a game changer for so many who know how to target their potential customers is because we can literally target a potential audience on Facebook who is highly likely to make a commitment with us (in your area). The reason this may be so difficult is because so many do not know how to do it!
Turning Leads Into Walk-Ins
Going back to Leads, the people who did sign up for a consultation or phone call. We know they they have some type of interest in learning more about what we could do for them, right?
- Solve a specific problem
- Provide high quality information that they can take home
- Show them only benefits
- Find out where they are in their situation
- Pre Qualify them to take the next step
Taking someone from the phone call or email, into coming into your studio or location could be hard. Who knows what could get in the way of their time...
This specific process in the funnel requires Super Ultra Strong Calls to Action with Hard Hitting Offers that drives people to your doorstep!
Turning Walk-Ins Into Paying Members
Do I really need to go into this?
I hope by now, after they've been qualified and you've met them where they are at, you are fully aware what they are in need of. This area in the funnel is the area where the customer is the one who literally is ready to make a financial commitment with you to put this into motion.
They have high expectations, you have earned their trust, please don't disappoint them!
For most it is quite hard to preach the same message from the first part of the funnel to the last part of the funnel. Those people are completely in a whole new set of mind. They have already absorbed some useful information from you and have established somewhat of a relationship.
"Business is all about relationships!" Robin Sharma
This specific process in the funnel requires Super Ultra Strong Calls to Action with Hard Hitting Offers that drives people to your doorstep!
Turning Walk-Ins Into Paying Members
Do I really need to go into this?
I hope by now, after they've been qualified and you've met them where they are at, you are fully aware what they are in need of. This area in the funnel is the area where the customer is the one who literally is ready to make a financial commitment with you to put this into motion.
They have high expectations, you have earned their trust, please don't disappoint them!
For most it is quite hard to preach the same message from the first part of the funnel to the last part of the funnel. Those people are completely in a whole new set of mind. They have already absorbed some useful information from you and have established somewhat of a relationship.
"Business is all about relationships!" Robin Sharma