Poor quality leads? what we did to fix that.
Client was getting cheap leads however had tons of sales objections due to price.
After we found out what exactly the objections were and who was signing up we came to a conclusion.
First. His CPAs for his campaigns was averaging for around $6-$9 per lead.
His goal wasn't at all about his Cost Per Lead to get cheaper.
He wanted a better quality lead.
So what we did was.
1. Used a "Marketing Call Out" to his market who was ideally Busy Executives
2. Targeted the main district location where they worked at with super small radiuses
3. Provide better quality ad copy that spoke to that market and their best interests
4. Created a prequalification process and application page that qualified all leads into a funnel
He wanted a better quality lead.
So what we did was.
1. Used a "Marketing Call Out" to his market who was ideally Busy Executives
2. Targeted the main district location where they worked at with super small radiuses
3. Provide better quality ad copy that spoke to that market and their best interests
4. Created a prequalification process and application page that qualified all leads into a funnel
The results
Lead quality increased dramatically.
But there was one problem.
Cost Per Lead also increased...
But there was one problem.
Cost Per Lead also increased...
We knew that this would happen. So what we did was let the algorithm work.
And allowed to give it time to increase budget by vertical style bidding, to let the campaign
mature by increasing bids in small increments.
Resulting in a cheaper lead cost over time, and better quality lead.
Download Our Portfolio below to review our work!
And allowed to give it time to increase budget by vertical style bidding, to let the campaign
mature by increasing bids in small increments.
Resulting in a cheaper lead cost over time, and better quality lead.
Download Our Portfolio below to review our work!
| cpcninja_-_portfolio_-_rev1.pdf |