FACEBOOK ADS IS DYING?
Not at all. However the costs in the auction, the bidding for placement in the feeds has significantly gone up!
Studies predict that ad costs have went up at least 13-27% by the beginning of the year. That is a significant INCREASE!
But I created a blog post that will help you overcome some of these struggles and how Facebook is rewarding it's advertisers who use "certain strategies" and certain platforms in their feeds. Understanding "why" Facebook rewards us is going to be the key element to the success of your marketing campaigns!
So listen up!
Facebook messenger ads!
You may have seen this enough everywhere!
Messenger ads. You have them in the campaign settings where you can select your objective. You also have them in the ad set settings (like the image above) where you can select where you would like your destination to go. Such as messenger placement or now "What's App."
So what does this mean?
it means facebook would love for you to keep their users on your platform
You see, Facebook temporarily loses it's users when you take them off of their platform. That's why you may see ads that keep users on the platform, and promoted posts that gets engagement, shares and comments.
This shows the users a "Positive Experience" and by doing so they will reward you for that! You will start to see your costs get cheaper and cheaper, and your impressions will go higher and higher.
That means more exposure for cheaper costs!
Running Messenger Ads keeps it's users in the messenger platform, and it also helps you start a conversation with your potential customers so that you can help them make decisions to financially commit to your products or services... Prematurely...
You need to focus on conversational marketing!
Conversational marketing is the new form of marketing as of 2019. This is the day in age where you can lead your customers into a personalized 1 on 1 conversation in messenger.
THIS IS POWERFUL!
Big companies already now have messenger sales departments whose purpose is "only" conversations in messenger.
If you do this correctly, you will see a significant increase in Cost Per Acquisitions depending on your offer, and targeting of course!
conversion ads still work but you need to think out of the box
Facebook has rewarded us with the ability to run ads in a square size format. So therefore you are able to get link post ads in the feeds that can cover up just about the mobile screen. This in turn exposes your brand to people and can increase your CTRs.
Now what you want to focus on is the creative... What type of image will attract the user, and what type of offer will get them to click?
Sell the Impression with the Image/Video
Sell the click with your copy!
The copywriting has to be in line with the amazing offer you are giving away. Be sure to focus not on the conversion but the click then the funnel or form will in-turn sell the conversion.
Take a look at the blog post above.
The "Left Ad" was the one that got the more clicks, at the cheapest costs.
Because I told a story... I used First Person View... And of course, I created a "Fear."
Consider this when you write your copy and you may get higher CTRs which will in turn get you cheaper costs!