Create A Conversation - To Build A Relationship
This is kinda new, but we have been testing it out with messenger bots. When it first came out Facebook's algorithm was not too keen but now it's getting smarter and allowing us to test different campaigns with the new messenger button!
How To Create A "Send Message" Ad
Inside of the Power Editor you can click on "create campaign," and select Traffic as the objective!
Be careful, Facebook forces you to select all placements and you don't need to select them all, just Feeds!
There is NO NEED to select the Messenger placement. What happens when you select that, is it will only send an ad to people who have messaged your Facebook Page before. So the audience is going to be rather small in most cases, therefore we want to hit an audience with a bigger size so we may test these ads to our warm audiences or externals...
You will already see under Traffic where our destination will be linking too. Our only choices will be a website URL or messenger or App.
Once you are in the ad level, you can select Message Text as the destination. You probably normally select website URL, but this time just select Message Text!
Structured Message (JSON)
If you want to you have the option to create a structured message. You can include some beautiful design, and a call to action with it. If you may have gotten to this blog post from my ad, you would have seen a JSON Quick Creation text that was sent to you!
Doing a regular JSON Creation requires a little bit of coding! I recommend just doing a Quick Creation if you want to go that route!
Use A Incentive To Drive A Conversation!
There is no real reason for me to message you! Even if for some reason I am loving your content!
Use an incentive that will get me to chat with you.
One of the key headlines we are seeing work very well is. Using a video ad for example...
The video ad shows the user how to create a green smoothie in less than 3 mins.
Then the user may want to know how to get the recipe for that smoothie therefore, you can drive them to a Facebook message stating! "Hey, if you want the recipe to this delicious green smoothie, Click "SEND MESSAGE", and I will automatically send you the recipe to this INSTANTLY!
Try it when doing your Brand Awareness Videos From Our AIDA Formula!
Once you have that going, you can measure metrics such as Cost Per Conversation! And then it will allow you to know how much you are paying per conversation, and how you can measure out of the conversations you create, how many convert to the next action!
Go Ahead and Test it Out!