#GoogleNewbie: Important Tips To Know In Using Google Display Ads

February 24, 2021 8 min read

#GOOGLENEWBIE: IMPORTANT TIPS TO KNOW IN USING GOOGLE DISPLAY ADS

2/24/2021

Text Ads: These simply have a headline and two lines of ad copy.
Image Ads: These are ads that have an image that can fit the chosen display ad space. They usually have text on a background image or color.
Video Ads: These are the video ads that are displayed on YouTube, as it is a part of the Google Display Network.
Rich Media Ads: These ads have some form of interactive elements or animation that encourages users to interact and engage with the content.

Log into your Google AdWords account and go to the “Campaigns” tab in the left menu.
You will see an option to create a new campaign.

Click on the (+) sign and you will see a new page where you will be asked to select your Google Display Advertising campaign goals.
Next, you will be prompted to select the type of campaign--display or video.
Select the “display” option and continue.
You will next reach a page where you can adjust all the settings and set requirements for your Google Display Advertising campaign.
You can select the locations, languages, budget, bidding strategy, ad rotation preferences, ad schedule, etc.
For ad rotation, select the option that optimizes the ad rotation to display only the best-performing ads.
Next, you will have to set a duration for your campaign.
You can also adjust the frequency capping options to limit the number of times an ad is displayed to a user.
You can also adjust the settings to exclude certain types of content and not display your ads on websites with that content.
Next comes the part where you actually need to create ad groups and set the preferences for each.
This is where you need to refine your audience and other targeting options.
The last part is to set a CPM bid for each ad group.
After this, you can upload your ad copy and then create the campaign.

Using a number or statistic in your headlines makes them look more trustworthy and can help you get more clicks.
You can use a shocking fact or a controversial statement to generate curiosity and make people want to know more.
Another great way to generate curiosity is to ask a question that your target audience might want an answer to.
Your headlines should be able to either evoke emotion or at least encourage people to take action. Therefore, you should use action words in your headlines.
If you have any ongoing offers, mentioning those right in the headline is a tried and tested way to get audience attention.

Always use high-quality, clear images or videos for your ads.
Keep the layout clean and simple, without any distractions.
The ad copy should highlight the most important elements like what you’re offering and the CTA.
Clearly highlight your USP or key offering in a highly visible manner.
If your ad aims to sell a product, show a clear product picture, along with the key benefits.
For video ads and rich media ads, ensure that there is no lag and the visuals are playing smoothly.
Include your brand logo in your ads. That's a must, but it does not have to be the most dominant part of your ad.

Use strong action words that encourage people to take action.
Make use of bright, positive colors that look appealing.
Ensure that your CTAs are clearly visible and are the main focus of your ad.
Hire copywriters, if you must, to write catchy, creative one-liners to be used for your CTAs.
Creating a sense of urgency by emphasizing that an offer is for a limited time, also helps get more clicks.
Keep it short and simple.