What You Need to Know About Chiropractic Marketing
You finally took that leap and launched your own Chiropractic practice. It took grit and guts to get there, and it’ll take grit and guts to keep it going.
Now that it’s open, you need to find a continuous flow of patients to fill your practice and keep your business above ground. Or, maybe you’ve been practicing for a while but are ready to scale and bring your practice to new heights.
Regardless of the circumstance, there are some bulletproof chiropractor marketing strategies that will get new patients flowing in your doors from a digital audience. Below I’ve distilled some chiropractic marketing ideas and techniques you should be looking into in order to increase the relevance of your chiropractic practice online.
1. Invest in a Nice Site.
Your site is likely the first interaction your potential clients will have with your brand online. A sloppy, buggy, or thrown-together website can give the impression that your practice is also sloppy, buggy, and thrown-together.
In order to nail this first impression, be sure to invest in a well-crafted, visually appealing site that is easy to navigate, provides useful information, and demonstrates your practice’s expertise. A good site is the foundation of an influential online presence.
It should go without saying, but your site needs to look professional and inviting. In today’s digital age there are many avenues to building a website. Though it’s tempting, it’s worth investing in quality over budget when it comes to your site design.
In addition to the fact that the average user sees quickly through cheap site design, a good site structure is essential to keep up with your business as your company scales. It’s important that your site reflects the top notch service and quality you provide.
The good news for you: many of the chiropractic sites out there look quite outdated. By updating or creating a well designed site, you can stand out with relative ease.
Easy to Use
When people get to your site, it’s for a specific purpose. In your case, people are looking for a chiropractor that they can trust, with answers to questions only a chiropractor can answer. They have a specific problem, and they are looking for solutions.
If your website isn’t clear about the value each page brings (or worse, it promises value but doesn’t deliver) that confusion will reflect poorly on your practice. Be clear, be helpful, and put the user-- your potential patient-- first.
2. Facebook Ads
Facebook ads can be powerful for chiropractic marketing, but you’ll need to put some thought and strategy into them. The FB ad platform isn’t one that typically brings results by blasting as many users as possible with your ads.
The power comes instead from the very specific, granular targeting that can be done. Maybe you focus on chiropractic sports medicine and want to run a campaign targeted to men and women, age 20-40 with a particular interest in Crossfit. On Facebook, that’s easy.
What if your practice caters to a higher-end clientele? No problem, you can target via income, net worth, home value, location, etc.
Paid social media marketing, such as with Facebook Ads, can be a powerful tool in an online strategy. The key is running tailored campaigns to specific personas. As you refine who you are targeting, you can lower your overall cost of running ads because you aren’t wasting money commercializing to people who will have little interest.
To help get you thinking of what campaigns you should run on Facebook, here are some of the targeting options.
- Life Events
- Political Views
- And a whole host of interests (too many to even begin listing)
If you are embarking on running some social media ads yourself, be sure to read up on all the ins and outs of Facebook’s ad platform and how to use it.
There are many options and it is easy to get overwhelmed on your first go.
3. Leverage Directories
Most industries have directories that list professionals within their industry. These directories often put in a lot of time and money in order to rank well for many profitable keywords, which means they are a resource you can use to increase the weight of your own domains.
Use these directories to your benefit while you are getting your site ranked for your chosen keywords.
In most instances, directories will be free (or cheap) and have an easy to fill out form. You will use the form to submit information about your practice to be posted on the public directory.
4. Local Search Marketing
Google My Business
Google My Business is incredibly important if you want to show up for local results in Google. I’m sure you’ve seen local results many times, but maybe you didn’t realize it was a part of the Google algorithm that you can leverage.
When you are trying to serach something, the local box will show different businesses that fit what you are looking for. There are many factors that go into showing up for these, but Google tells us that it comes down to 3 core factors:
So what exactly does Google mean by these?
Relevance is pretty self-explanatory. It refers to how closely your local business listing matches the search someone types in. By doing a thorough job filling out Google My Business and optimizing it to match the queries you want to rank for, you’ll increase in relevance.
Another pretty easy one, distance illustrates how far a person is from your business. In a recent report from Hitwise, it is reported that nearly 60% of searches are now performed through a mobile device. Google will calculate where a user is through their device and use this distance as a factor when providing results.
This is the part where optimization comes in. Prominence tries to gauge how prominent your business is in the offline world and reflect that in local listings.
Many factors are taken into consideration here. Links, local citations, reviews, and your position in traditional SEO results all factor into how “prominent” you are.
How do I optimize for Google My Business?
You need to verify your business with Google My Business. This is a fairly easy process. After you set up your Google My Business page, Google will send you a postcard with a verification code. You will then enter the code into Google My Business to verify your business listing.
Next, make sure all of your details are up to date and add 3-5 pictures of your business.
After you’ve added some great photos of your business, double check the category that you’ve declared for your business within Google My Business. It is important that you have categorized your business properly.
Thoughtfully fill in your introduction and title of your business in Google My Business so that it represents your business well.
Reviews are very important in local search marketing. Read and thoughtfully respond to reviews about your business. Reviews can make a huge impact on your business for better or for worse. It is beneficial to keep them under control through responding and genuinely taking care of your customers.
Citations, Links, and Directories
Citations are your mentions on various directories on the web. These directories are sites such as Yelp, The Yellow Pages, dexknows.com, chirodirectory.com and more. Building these by hand can take a lot of time, so many companies hire out for citation building.
If you embark on building citations by yourself, make sure you keep all of your information consistent across all of the directories you submit to. Nothing is worse than getting a bunch of citations that have conflicting phone numbers or addresses that you need to go through and clean up.
5. Chiropractic SEO (Traditional SEO Focused on Your Chiropractic Practice)
Traditional SEO for a chiropractic practice, sometimes searched online as chiropractic SEO, can be immensely powerful. SEO for those who are unfamiliar stands for “search engine optimization.”
It is the act of optimizing the elements of your site so that you rank better (closer to the top) within search engines. The idea is that if you are a chiropractor in Las Vegas, then you want to show up when someone searches “chiropractor Las Vegas” within Google or other search engines.
And, you want to show up as closely to the top as possible, so more users will click to your site over your competitors’. To further put it in perspective, the keyword “chiropractor Las Vegas” is searched around 1,200 times per month. Getting a percentage of this traffic would definitely help grow your practice.
Performing SEO for your chiropractic practice will do more than just generate customers, it will help you build a brand. Here are some of the benefits to investing in SEO.
As a chiropractor, you are highly skilled in an area where most other people are not. Furthermore, you invested good money in becoming an expert at your craft. Use that expertise to grow your brand through content marketing.
What do I mean by content marketing? You should be consistently publishing content that brings value to your potential patients in a way that only you, as the expert, can. If you’re wondering: “Well, what should I write about?” This is where the keyword research that I mentioned earlier comes in.
Keyword research will teach you what people are searching for and how many people are searching for it. In many cases, these search terms represent the questions that your potential patients have for you.
As you begin to show up for searches in Google you will be seen as an authority. The more searches you rank for, the more people will associate you as an authority.
6. Manage Your Reputation
Managing your reputation online is at the heart of retaining a good brand image. Google your brand frequently to see what people are saying about you. Better yet, create a Google Alert for your brand name and be notified each time you are mentioned. This way you can jump in and resolve concerns and strengthen your brand.
7. Local Deals
In the chiropractic marketing space, many practices are using Groupon and other daily deal sites to acquire new customers. This is definitely something to look into if you are in need of new customers and have some wiggle room in your margins. Groupon takes about 50% of sales as a service voucher fee, so keep this in mind when thinking about running a deal with them.
Furthermore, Groupon can be effective for acquiring new customers, so if your margins permit and you are in need of new customers, daily deal sites may be something to look into.
Following these tips will help you step up your game in your online chiropractic marketing endeavors. And, everything I talked about are things that here, at CPC Ninja, we help companies improve on a daily basis. Don’t be afraid to reach out, we’d love to help you take the next step in marketing your business, and reaching your online goals.
If you’re a chiropractor, Facebook advertising is the best way to generate more leads and patients.
No other platform allows you to pinpoint people in your local area, driving them into your practice as well as Facebook does.
We’ve worked on hundreds of Chiropractic campaigns, spending well over million dollars in advertising – so I know what works and what doesn’t work.
In this article I’m going to share how Chiropractors can use Facebook ads to grow their practice.
1. HAVE A COMPELLING OFFER
The biggest mistake Chiropractors make on Facebook is creating an ad, offering discounted services (such as 20% off), to people in their local area. Strangers, effectively.
This doesn’t work. The people you’re serving the ad to don’t know you, trust you or care about your discounted service.
…until you make them care.
Which poses the question… how do we do that?
We do that by providing value upfront. There are lots of great potential offers you can use as a Chiropractor, such as free:
Offering free educational seminars as a Chiropractor
Like I said before, people don’t care who you are when they first come across you. They certainly don’t trust you.
You need to offer them something of value up front. Something compelling enough to make them pay attention.
With seminars, you’re putting on a free event, providing value by inviting people to come to your office to learn about their specific problem.
We work with a lot of practices providing Stem Cell therapy, so we put on seminars, teaching people how Stem Cell Therapy is helping with issues such as chronic joint pain. We provide free tea and coffee and give the attendees a great experience.
By putting on a free seminar, it allows you to:
1. Position yourself as an expert
2. Give people the option to attend if they’re interested
3. Meet and greet potential patients (building trust)
We use Facebook ads to fill the room full of people interested in learning more about Stem Cell. But the sale happens in person. Here’s how it works.
CHIROPRACTOR FREE SEMINAR FACEBOOK FUNNEL
It starts with the Facebook ad:
We create adverts like this and serve them to people in the local area around the practice/seminar location. We don’t even add on any interest based targeting here. Facebook is smart enough to find the right people for us.
Once someone clicks on the ad, we send them to a ClickFunnels landing page, where we provide more information about the seminar and give people the chance to sign up.
Here’s an example of what that landing page could look like.
Typically with a campaign like this, we want to run it for 7 days before the seminar. If your seminar is on the 25th, you want to start your campaign on the 18th. This is to give Facebook enough time to reach everyone in your audience.
We’ll look to spend between $1,500 – $3,000 per seminar and will achieve a cost per sign up of between $15-$60 per person.
Once your campaign is running, the next step is to…
2. Follow up with everyone that signs up.
The real (hard) work starts AFTER we’ve generated the lead.
It’s vital that you follow up with everyone that signs up for the seminar. When you’re running ads to cold traffic for a free event, it’s common for only 50% to show up.
You need to do everything you can to get those who signed up to attend.
Here’s how to do that:
When someone clicks on ‘request my seat’ on the landing page, this pops up:
The pop up asks everyone that signs up for their phone number and email address. This means you can follow up with them.
They’ll get automated emails reminding them of the seminar but you also want to phone every single person that signs up, not just to remind them, but to answer any questions and to be helpful, such as providing directions.
We’ll often use SMS reminders as well as retargeting ads on Facebook to people who have signed up as well.
With the retargeting ads, we create a custom audience of people who have visited the seminar sign up confirmation page, serving them an educational video about Stem Cell’s, so they’re more informed when they turn up.
Once you’ve got your sign ups and have followed up with them all, it’s time to…
3. PRESENT AND PITCH
Now you’ve got bums on seats for your seminar, it’s time to present a kick ass seminar.
The people that have signed up for the seminar are there to learn more about how specific treatments can help their problems, so you need to give them that.
It’s an educational seminar first and foremost.
If you provide a seminar that helps the attendees understand their problems and pain points, chances are they’ll want to take things further and work with you.
It’s all a maths game
If you spend $3,000 and manage to get a cost per sign up of $50, that’s 60 people signed up. If 50% of those then attend, you’ve got a room of 30 people.
Now you know how many you need to convert to make this worthwhile.
For Stem Cell Therapy, treatments can be $5,000+ (never mind ongoing care) so you only need to convert 2-3 of the people in the room to make this all worthwhile.
If you then start putting on 2-3 seminars a week, you can see how it’s possible to scale your practice, bringing in more patients.
This is how we run Chiropractic Facebook Ads for practices all over world. If you’re a chiropractor and you’re not using Facebook ads/seminars, now is the time to start!
Chiropractors often struggle to attract new patients even after offering effective alternative treatments for musculoskeletal and nervous system disorders. Why? Because chiropractic marketing is notably competitive. You need to create a trustworthy image to convince your prospective patients that you’re the right choice.
Apart from this, you may also be unsure what marketing ideas you should work on, and might even face the below-mentioned challenges once you start marketing your chiropractic practice:
For chiropractors who want to successfully market their practice, they should have a convincing marketing strategy. A customized, comprehensive approach tailored to your chiropractic practice is the best way to attract new patients and guarantee significant results. An effective chiropractic marketing plan will make your practice highly visible and make your business more productive by bringing in new appointments.
Consider these chiropractic marketing ideas to grow your practice and stay ahead of the competition:
1. Target Audience with Demographic Data
Rather than creating a general chiropractic marketing campaign, create one specifically for your target audience. You can collect users’ data from social media sites and create marketing campaigns based on:
2. Create Local Awareness
Create a local marketing campaign that geo-targets the area where most of your prospective patients are. Make use of organic local listings to display your contact information, address, directions, distance to reach your office, and a click-to-call button. These details will be helpful for your prospective patients to reach you.
Also, make sure to clean up your business information on websites like Acxiom, Localeze, and InfoGroup. If your address or phone number has been previously listed as someone else's place of business, then it will hurt your rankings in Google search.
3. Use Paid and Organic Search Advertising
Pay-Per-Click (PPC) advertising and organic marketing campaigns are essential to grow your chiropractic practice. Use competitive keywords in your PPC campaigns to target people who are in need of a chiropractor. Link your PPC campaigns to landing pages with a strong call to action and effective content. For organic campaigns, create content to communicate your expertise and services.
4. Make Your Website Impressive
Every patient, before scheduling an appointment with you, will check out your chiropractic website to know your services, staff, experience in the business, and customer service. Besides these details, your website should be easy to read and navigate through. If your website is confusing, then prospects will switch to another service provider even though you offer top-notch chiropractic services. Keep your website impressive and informative.
5. Create a Sitemap for Better Ranking
A sitemap is where you can list all the pages of your website. A well-designed sitemap can enhance your search engine optimization (SEO) efforts. Sitemaps help search engines index your pages easily and enhances the ranking of your site on the search engine results page.
6. Manage Reviews and Build Reputation
Patient reviews play an important role in lead-generation and business marketing. Get some positive online reviews for your practice. You can request happy patients to post a short review about your services. Every positive review will help to build your reputation.
7. Attract New Leads with Email Marketing
Email marketing and newsletters are cost-effective ways to attract new patients. You can send out emails to your patients about the latest news, updates, and special offers to keep them connected and engaged about what is going on in your chiropractic business.
8. Video Advertising
Video marketing is an excellent way to grow your chiropractic practice. Videos are an effective way to inform and educate people about a particular business or product. Create impactful videos that explain your business precisely and generate leads easily. You can convey the story of your happy clients to prospective clients through testimonial videos. These videos not only help you generate positive “word of mouth” for your practice, but will also help you in getting more positive reviews online.
9. Social Media Marketing
Social media marketing is another way to create awareness about your chiropractic practice. You can streamline your business and target audiences with social media marketing. Create content that fits the social media platform you choose and contributes to your business goals.
10. Create a Unique Value Proposition
You should create a unique value proposition that explains the specialties of your services and helps patients to differentiate your services from others. Compare yourself with other chiropractic services in your location and then specify the points that make you better and stand out among others.
11. Do Guest Blogging
Guest blogging is a well-known marketing technique to increase brand awareness. Get new prospects to your site through guest blogging. Guest blogging can generate high-quality backlinks and qualified leads that have a high potential for conversion. It not only builds your credibility but also improves your SEO ranking.
12. Make Your Website Mobile-Friendly
These days, people explore and book services through mobile, so make sure your chiropractic website and services are accessible through mobile. Also, you can create a mobile application for your potential customers to get in touch with you easily.
13. Host Dinners for New Patients
Besides focusing on retaining your existing patients, you should do something to impress your new patients. You can host chiropractic dinner talks to talk about the benefits of chiropractic care and can answer any concerns your new patients may have regarding their treatment. These dinner talks will make their first visit a memorable one.
14. Give Community Lectures
Establish your expertise by sharing your ideas and thoughts on chiropractic care, how you service your patients, and what techniques your experts use to treat certain conditions. You can make your business familiar by sharing your treatment and action plans with the community.
15. Sponsor Wellness Seminars for Local Businesses
Today, most of us value health-related perks, so sponsoring wellness seminars for local businesses will help generate leads and build your credibility within your community. Events like these establish you as an industry expert and help you gather the trust of your prospective patients more easily.
These are a few valuable chiropractic marketing strategies that will help you attract new patients. However, you need to identify which of these work best for your practice to establish yourself as an expert and bring in new patients.
Local chiropractic marketing is particularly competitive. In many cities, it seems like there’s a chiropractor in every corner, from big, multi-doctor practices to people who – literally – hang a shingle on their front door.
For the prospective patient looking for a fast back-pain relief, the choice can feel like a crapshoot. But your chiropractic office can’t gamble. You need to be highly visible, create a trustworthy image, and convince people considering chiropractic that you’re the right choice.
Below are 10 smart marketing ideas that will build your search rankings, increase your brand visibility, and convert tentative searchers into new appointments.
Chiropractic Marketing Idea #1: Use Demographically Targeted Advertisements
You know all that data that Google and Facebook gather on their users? All that browsing behavior, search history, and lifestyle detail?
Well, the data is adding up. Today on Facebook, Google, and other online platforms, you can target audiences with remarkable details, including but not limited to:
Facebook got the ball rolling with this type of targeting, you can target ads in the same way on Google audience targeting. The machine learning capabilities of these systems is now effective at not just targeting people who are searching for a chiropractor, but those who need one but are not actively searching for one at the moment.
One of the keys to smart marketing is knowing your audience. With demographic data, you know more than ever.
Chiropractic Marketing Idea #2: Local Search and Awareness
As a chiropractor, it’s particularly important for you to geo-target your marketing. Chances are you’re looking at a city, region, or radius where all your prospective patients are.
Local advertising targets your area and prominently displays your location/contact information. This includes your Google My Business listing, which is the organic listing that shows your contact info, links to your website, and has reviews (this is how you advertise on Google maps).
Similarly, Facebook local awareness ads target your local audience and have a map card that shows relevant local details like location, contact info, distance to business, hours, and a “get directions” link.
With both of these, you can have a set appointment call to action with a click-to-call button, which is essential for mobile users. Google data shows that most healthcare-related searches from appointment ready prospects happen on phones. These are hot leads ready to call in and schedule an appointment. Make sure you don’t miss them.
Chiropractic Marketing Tip #3: Master Search Advertising
The two mainstays of Google and Bing for paid and organic search are still vital to your online chiropractic marketing.
Today, it’s important to have well-defined campaigns for both your pay-per-click (PPC) and organic (SEO) campaigns.
PPC advertising tends to work better as direct-response with short, to the point copy. Because you’re bidding on position, these ads will rank at the very top of search results. And because you’re paying for each click, you want to try to target people who are more likely to convert right away.
Use PPC for the most competitive keyword phrases and for condition keywords that indicate the person is in need of a chiropractor immediately. Link your ads to landing pages with a matching message and strong call to action.
For SEO, consider content meant to connect with the online researcher taking their time to find a chiropractor. Use blog articles to rank for longer, research-based keyword phrases. Showcase your expertise and use this content to develop a sense of trust. The more content you create, the better your website (including your Google local listing) will rank.
Chiropractic Marketing Tip Idea #4: Your Website is Your First Impression
With properly set-up local listings, you’ll get some mobile click-to-call conversions. But even with this convenience, the majority of prospective patients will check your chiropractic website out before they schedule an appointment.
Websites today are your business front. They showcase your services, staff, and – most importantly – communicate the value you offer patients.
Websites are a consumer comparison tool. Someone searching for a new chiropractor will typically look at 3-5 websites before deciding who to contact. If one website is confusing or dated and another is clear and modern, the former is likely to lose their chance.
Think of your chiropractic website design as a digital waiting room. You want it to be clean, professional and assuring. You want people to feel they are in the right place and that their problem will be solved.
Here is an example chiropractic website mockup on UXI®:
There is a make or break moment that happens on your website. It happens before you ever have the chance to speak to the prospect.
It’s your first impression. Either you make the cut or you don’t.
Chiropractic Idea #5: Reviews and Reputation Management
Beyond the impression that your website makes, there is another step most people will take in their research: checking reviews.
Today, online reviews play an undisputed role in marketing and business lead-generation. The truth is that consumers trust each other more than they trust advertisers. You must have some positive patient feedback.
Start by claiming your Yelp page, then field and check reviews regularly for accuracy. Respond to any negative reviews and reach out to the patient to rectify the situation; most people are flattered that you value their opinion and will give you another chance. Be sure to fill out information about your practice including images and videos.
Use Top Rated Local reputation management software to link a third party review site directly to your website. This provides legitimate testimonial content, but with more control to edit than you get on other review platforms.
Your Google local listing will receive reviews, and they show prominently in maps listings. Encourage happy patients to leave you short reviews there. You can also ask for reviews on your Facebook page.
Manage your reputation proactively by asking and enticing patients to write reviews. If you don’t, you’re likely to end up with a negative review profile because dissatisfied patients are more likely to review on their own accord. To reflect the happy middle that most accurately represents your work, you’ll need to take action.
Chiropractic Marketing Tip # 6: Email Marketing and Newsletters
Email remains one of the most cost-effective ways to reach new leads. Studies show that for every $1 spent, there is a $44.25 return. Also, email marketing software and template designs make creating emails and sending them to your list a snap.
Many older chiropractic practices already have large email lists. Continue to use them. Also, have a free offering on your website (like a white paper or special offer) that you give away in exchange for an email address. Send out practice updates, useful info, and special offers.
Re-purpose your email content into a paper newsletter you send to your mailing list. This is an excellent patient retention tool that lets existing patients know you care.
Remember that new competition is always looming, ready to steal your best patients. Use email and newsletters to remind patients you’re their chiropractor.
Chiropractic Marketing Tip #7: Video Advertising
Video is fast becoming one of the best ways to advertise in the healthcare industry. You can make a strong first impression, display the value you offer, introduce procedures, get client testimonials, and have a strong call to action.
Chiropractic Marketing Idea # 8: Social Media Marketing
We touched on how to advertise on Facebook, but it’s also worth it to maintain profiles for your practice on the major social media platforms, including Facebook, Pinterest, Snapchat, Twitter, and Instagram.
These social media platforms are another way to create awareness with prospects and existing patients. Note that social media really is more of a brand awareness than sales tactic. You have to create content that fits the platform and contributes to the conversation. As you engage with your audience, you move them naturally towards your conversion goal.
Use your Facebook business page to offer tips on spine health, curate content about chiropractic care, share articles from your blog, and update followers on news from your clinic.
Social media is most often ignored because chiropractors lack the time to keep up with posting and trends. If this is you, consider hiring a social media management company.
Pro Tip: Use Facebook MessengerMore and more prospective patients reach out to businesses like chiropractors via Facebook messenger. Set this up on your Facebook page, and even consider using bots to answer FAQs, like this:
With a bot, you can have these questions automatically answered. A real time saver that maintains a personal touch.
Be responsive to all inquiries on messenger. Treat these a hot leads interested in scheduling an appointment.
Chiropractic Marketing Idea #9: Develop a Unique Value Proposition
Why should a prospective patient choose you instead of another local chiropractor? How do you differentiate your services so you’re a better choice?
The answer to that question is your unique value proposition, which is a statement that clarifies what’s special about your services and gives people a clear way to distinguish you from the competition.
The video from In and Out Chiropractic is great example of a UVP. They offer faster service so people can get quick adjustments.
Compare yourself to other chiropractic services in the area, then key in on specific ways your unique and superior. Communicate this value on your website, videos, and ads. Then compare yourself again. Would you choose you? Do you give people a clear reason to?
If you don’t, you’re pretty much leaving it up to luck.
Chiropractic Marketing Idea #10: Use All-in-One Marketing Software
We often talk to chiropractors who tell us they hate marketers. They see them as incompetent bottom feeders.
What causes this view? It’s their experience with disparate freelancers that provided no results.
The story goes like this. The practice hires a website design company. They get a pretty good website, but nobody’s coming to it. So they hire another agency to start their PPC ads. Soon they realize they want SEO results as well, but the PPC specialists don’t do SEO.
But they know somebody who does. Now the practice has an SEO guy. But hey, what about all this social media stuff? Oh, the receptionist’s niece is starting out in that field. And by the way, you need a content writer. Just hire somebody cheap from India. Welcome to the team!
But it’s not a team. It’s five different marketing services with no plan on how to work together. This means you have no strategy and no collaboration for getting the tactics to support each other.
This way of marketing (still common with small businesses) is untenable. Chiropractic marketplaces are too competitive. To win, you need a comprehensive strategy that runs through all your tactics and execution.
You need your advertising goals to match the designs on your website. Your PPC keywords help you discover what works best for SEO. Social media traffic improves your SEO rankings, while your SEO blogging makes great social content. Everything feeds into the same conversion goals.
Lucky for you, CPC NINJA is an all-in-one marketing software and service solution designed to solve this very problem. You work with one marketing executive who manages all aspects of your design and marketing tactics.
The convenience is a real time saver. But the main benefit is that we unify your marketing strategy to make sure it runs through all aspects of your work. Each area supports the other, vastly improving your overall results.
If this sounds good to you, learn more about our marketing plans and pricing. Your marketing is already easier.
When it comes to getting leads from Facebook ads, you are going to DOMINATE your competition by using effective strategies to build your business!
Tip #1: Brand Awareness (who are you?)
For Chiropractors doing Facebook marketing is a little different from other businesses.
We are trying to get our message across to the users who meet our criteria.
Filtering out people who are in pain and need our help vs people who are not in pain and do not need our help.
Regardless their is no true way to target people who are in pain, (it's not like we can target people who have interests in "backpain" or pills for backpain) so we have to post solutions to their problems on the front end so that people who are reading our content are more likely to be the people who are in pain. So therefore it helps filter out a certain percentage of peole who are looking for a solution!
Example below shows a blog post about ways to relieve back pain. This is the starting point in the filtering process.
Tip #2. Interest (education)
Once we have developed enough website traffic of people who have visited our blogs related to back pain relief and solutions to back pain we can retarget those users further down the funnel into the Education part!
It is important to educate users why they need services from you! So during this moment we need to tell stories of people who went to you for help, and came out with their problems solved! Case studies, and testimonials of specific people, should be written like this:
1. Tell the story about their pain, and difficulties they've had with that particular pain. It tends to resonate relevance to users who read blog posts and it can relate them to their own pains.
2. Talk about why they decided to see you. And what happened from beginning to end.
3. Talk about the end benefit. As a result from using your services what happened to them that helped them and actually changed their life. (This is the benefit part that should be stressed as specifically as possible. It will show the user what they are to expect if they come see you!)
Tip #3. Desire (Proof)
Show proof that your services has helped people. Nothing does it better than Video Testimonials in Facebook ads itself. It drives people to see what they could expect by investing into your services.
In the example below is a testimonial video done by The Betty Rocker. She combined her videos of her clients into one having her clients talk about the results they were getting and why it is important for the people watching this video to invest into her services!
Tip #4. Action (Your FB Offer)
The most important part. Now that we have a list of audiences who have already engaged in our brand. Chances are the people who watched our videos, visited our blogs, and consumed our content are highly likely looking for our services so now we have a nice warm audience we can retarget our offer to!
In the image above it takes the user who clicks to a landing page where they can enter their details and sign up for a consultation. Then it takes them to thank you page to fill out a application form or questionnaire that guides them directly to a booking calendar for the appointment., all automated!
In the image below we also offer them a lead magnet, or free guide to helping them get information about things they can do right now to help them, and why it's important to see a Chiropractor today!