When it comes to getting leads from Facebook ads, you are going to DOMINATE your competition by using effective strategies to build your business!
Tip #1: Brand Awareness (who are you?)
For Chiropractors doing Facebook marketing is a little different from other businesses.
We are trying to get our message across to the users who meet our criteria.
Filtering out people who are in pain and need our help vs people who are not in pain and do not need our help.
Regardless their is no true way to target people who are in pain, (it's not like we can target people who have interests in "backpain" or pills for backpain) so we have to post solutions to their problems on the front end so that people who are reading our content are more likely to be the people who are in pain. So therefore it helps filter out a certain percentage of peole who are looking for a solution!
Example below shows a blog post about ways to relieve back pain. This is the starting point in the filtering process.
Tip #2. Interest (education)
Once we have developed enough website traffic of people who have visited our blogs related to back pain relief and solutions to back pain we can retarget those users further down the funnel into the Education part!
It is important to educate users why they need services from you! So during this moment we need to tell stories of people who went to you for help, and came out with their problems solved! Case studies, and testimonials of specific people, should be written like this:
1. Tell the story about their pain, and difficulties they've had with that particular pain. It tends to resonate relevance to users who read blog posts and it can relate them to their own pains.
2. Talk about why they decided to see you. And what happened from beginning to end.
3. Talk about the end benefit. As a result from using your services what happened to them that helped them and actually changed their life. (This is the benefit part that should be stressed as specifically as possible. It will show the user what they are to expect if they come see you!)
Tip #3. Desire (Proof)
Show proof that your services has helped people. Nothing does it better than Video Testimonials in Facebook ads itself. It drives people to see what they could expect by investing into your services.
In the example below is a testimonial video done by The Betty Rocker. She combined her videos of her clients into one having her clients talk about the results they were getting and why it is important for the people watching this video to invest into her services!
Tip #4. Action (Your FB Offer)
The most important part. Now that we have a list of audiences who have already engaged in our brand. Chances are the people who watched our videos, visited our blogs, and consumed our content are highly likely looking for our services so now we have a nice warm audience we can retarget our offer to!
In the image above it takes the user who clicks to a landing page where they can enter their details and sign up for a consultation. Then it takes them to thank you page to fill out a application form or questionnaire that guides them directly to a booking calendar for the appointment., all automated!
In the image below we also offer them a lead magnet, or free guide to helping them get information about things they can do right now to help them, and why it's important to see a Chiropractor today!