When starting a martial arts business, aside from all the creative ideas you should have for classes, enrolment is another concern. Here are 5 martial arts school marketing ideas, tips and strategies that will build your brand, target local traffic, and keep your classes full.
1. Develop a Great Martial Arts School Website
A website is the modern equivalent of a business card, and in most cases creates the first impression prospective students have of your dojo. But becoming a recognizable name on the Internet takes more than just finding a place to list your contact info.
Websites today need to be dynamic and varied. Images, videos, and text combine to communicate what’s special about your school and persuade people to contact you. It should build trust with testimonials and reviews. Of course, it also must be useful for current students, providing class info, schedules, and event updates.
A martial arts school website doesn’t need to be fancy. Simple, functional, and professional are the keys. Content needs to be concise and clear.
2. Develop a Solid Reputation
On your website, martial arts school need to have more vital content - such as testimonials videos from happy clients or links to Google reviews so people can view or leave reviews.
It's proactive about presenting positive comments and review ratings. Consumers today pay attention to reviews, to the point that they expect to see you for a business. A positive review profile does a lot to convince people that you keep your promises. A poor one can ruin your business.
Monitor what’s said about your dojo on review sites like Facebook, Google and Top Rated Local. Actively ask your best students to give you reviews, or use an occasional email to remind them to drop one.
3. Dominate Search Results
To drive traffic to your website, you’ll want to show up for all martial arts related searches in your area, including searches for specific disciplines like karate and taekwondo. There are two ways to dominate the search results.
The first is pay-per-click advertising. These ads are run through auction-based systems like Google Adwords. The main advantage here is that you show in the top positions (reserved for paid ads) and that you can control the ad copy and landing page.
Next, you need to set-up and rank for Google My Business. This is the maps listing and review platform Google uses for geo-targeted searches. It’s a free listing you can optimize with your descriptions and by getting customer reviews.
4. Social Media Marketing
Social media is a powerful marketing channel many martial arts schools continue to overlook.
Don’t be one of them. Create Facebook, Instagram, Twitter, Snapchat, and LinkedIn accounts. Start by using these platforms as ways to share what’s going on at your dojo through images, videos, and stories.
An active social media presence helps you connect with people who prefer particular platforms. Parents may be active on Facebook while kids are on Snapchat. Social media is diverse enough now that the marketing opportunities are varied. You can highlight student success, share techniques via short videos, curate content about fitness and health. Anything of interest or usefulness to your audience is worth it.
Make sure several members of your staff keep phones handy, ready to snap cool shots and post them on these platforms. Give people a feel of what your classes and training are like. As others share your content, you get more (free) brand exposure. Because many students are kids, parents and friends will gladly share posts that show them in action.
5. Use Marketing Software
I know... You may start feeling a bit overwhelmed by the extent of all this marketing. Yes, it’s so complex. In fact, you may have a little chance of being able to manage it without marketing software and automation.
This includes tools for email marketing as well as CRM software. It’s important today to automate contacts like emailers and keep track of both active and prospective students in a CRM. You should be able to access these systems on your phone.
You need to be able to track your campaigns and analyze what worked and what did not. This lets you build on your successes and eliminate campaigns that aren’t driving results.
Put these tools and resources to work for your martial arts marketing. For a minimal investment, you can keep your classes full and become the best-known dojo in your area.