According to Facebook, people gaze five times longer at a video than static content on Facebook and Instagram. So, creating video ads is an effective way to promote your business to the billions of users on Facebook.
Having a video on a post makes a significant difference on whether you will get engagement or not. Another thing to note is that when running ads, video ads cost less and allow you to track long viewers have watched your content. Thus, giving you the opportunity to determine who has engaged with your content, and allowing you to retarget them with other conversion ads.
If you have a blueprint like what I’m going to share with you, creating videos is actually much easier than you might think. This type of content not only increases your school’s brand awareness, but will also eventually allow you to convert viewers into members.
What you need:
Think about the pain points of your target audience and create a story for your video ad around those points. Get in the habit of making 60-second videos that hook the viewer in 5 seconds with a problem (5 seconds is the average view time of a Facebook video! You MUST get right to the point!), relate to your prospective customers, provide a solution to their problem, and then invite them to engage with you and your program, which will help them overcome their PROBLEMS!
The trick is to create the video content that inspires them, helps them with a problem they have, and motivates them to want to know more. It really is that simple.
videos will look like this:
3 types of video that introduce you, your school, your program and/or your staff. So maybe those break down into:
3 types of video that offer valuable tips, advice or tools:
3 types of video that invite people to sign up for your trial class, or other program:
Here’s the structure we suggest you follow for your videos:
Grab Attention immediately - Introduce a problem: get your viewers interested with a bold statement or statistic, do not introduce yourself yet or you’ll waste time, no logos or graphics.
Insert pain/fear - Introduce fear or pain depending on your subject.
Solution – talk about how your martial arts school can help them overcome that challenge. They need to understand that you have the solution.
FINALLY, Call to action – For Ads, you want to have a call to action. There is definitely a benefit in just creating content of value, but in most cases you will want to make sure to tell your viewers to take action, whether it’s to “click here for more info” or “learn more here” you need a clear call to action (CTA) on every video.
With the information in this article, you can create high-performing Facebook video ads. Use them to connect with your audience, promote your products, and have fun with your brand’s personality.
By combining these tactics in different ways, you can build a strategy that’s not only right for your specific programs, but right for your audience and their unique needs.
What are you waiting for? Start your first great Facebook video ads campaign NOW!
And if you want to make your advertising (on both Facebook, Instagram and Google ads) easier, give CPC NINJA a try!