Retargeting on Facebook by the Numbers 2015

Why Use Facebook Retargeting?

People rarely buy from you the first time they visit your site or see an offer. Consumer purchasing decisions typically require multiple touchpoints as prospects compare options before converting.

Five Retargeting Strategies:

• All Website Traffic - Optimal for sites with fewer than 10,000 monthly unique visitors; targets anyone visiting the site within 180 days
• Specific Web Pages - Reaches visitors to particular pages, useful for excluding past purchasers or upselling to existing customers
• Specific Pages Excluding Others - Available through Power Editor, provides enhanced control over page exclusions
• Inactive Visitor Targeting - Reaches former visitors inactive for a specified period (example: visitors within 6 months but absent 30 days)
• Custom Combinations - Best for high-traffic sites; targets users visiting multiple pages, indicating deeper engagement

Strategic Application

The guide demonstrates excluding thank-you pages to avoid re-marketing to converted customers and targeting specific product combinations for e-commerce optimization.