I know how much we all want to create our ads and get some leads in the door as quickly as possible, but I encourage you to try to use the long term strategy approach!
The long term strategy approach is a rather unique way to build a relationship first, get the users to start to trust you and your brand. Therefore when it comes time for them to commit, they are that much more easier to close on the consultation.
No one really wants low quality leads. Low quality leads are people who have some type of intent to sign up for your services but are less likely to commit either financially or physically. They are what we call "short term ers."
(above) Example of a more long term campaign.
(above) Example of a short term campaign.
Notice how the long term campaigns not only gave them more leads, but also acquired them for less the amount spent than the other campaign. Not only that the leads on the phone call were a lot more easier and committed to the program!
Jon Loomer talks about this in a very interesting post. Click here to read that post.