Facebook marketing has changed in so many ways you may not understand! I am going to give you 6 tips that helps us get leads for our clients today!
The offer that you are going to run, has to match what your target market wants. For example if you are offering people Mango fruits then you need to focus on it's offer.
With your offer you need to be very very specific! You need to offer some sort of deal. A certain number of mangos at a specific price shipped to them in a specific timeframe.
7 Mangos for the Price of 1 Shipped in 10 Minutes! Guaranteed!
You see how the offer is specific. It gives the user a specific thing, in a specific timeframe with an attractable outcome!
The offer is the make or break of the entire campaign. Sometimes the ad is good, funnel is great but the offer sucks, thus the outcome will not produce results!
Going back to the mango scenario, if you are offering mangos then you need to be targeting an audience that has an interest in mangos!
You can use Facebook interests to target people who like mangos, use demographics to dial in who your avatar likelihoods are that like mangos, and of course use a "message" that is going to call out that market!
Again... You have to be very specific. If you are targeting people who like mangos you do not want to call out a message in your ad saying "Do You Like Fruits? If So Then Click Here..." These are the things that will happen...
1. You will unwanted clicks from people who like grapes, apples, peaches and when they find out you sell mangos they will not sign up!
2. You will get unwanted clicks and also unwanted sign ups. People who do not like mangos but will sign up anyway out of curiosity and waste your time! (sounds familiar?)
By targeting the right audience, narrowing defining your message to that audience you will increase your relevance score and acquire better results!
This is a very important part! The front end is most of the time the area that needs the most work and optimization.
Sometimes when you are not getting either enough leads or just in generate traffic to your funnel or page. Most of the time it is because of one reason. The main reason.
Click-Through-Rate. What makes this happen is did the image capture attention of the audience?
That is as simple as it can be. You can have an awesome message but if you didn't even capture the audience's attention they didn't even read it.
Notice the the CTR that had a image that didn't get the attention of the audience produced a low CTR. Thus our ad costs for clicks were more expensive.
And the ad that had a different image, gave us a higher CTR which gave us super cheap clicks. Thus more traffic to the funnel thus more leads.
Your image has to stand out from the noise, and believe me... There is a lot of noise! You have to create, test, and retest images to even get someone's attention. Then the message comes afterwards! Once they read your message then the click comes!
Think about the audience and what they want! The mangos are already cut, already cleaned, and already ready to just be delivered right to your mouth! Look at the image above! You will understand what I am talking about!
This is what the audience wants... I can almost guarantee that the image above will deliver better results than some standard images of mangos.
Because the serving is ready! You can even see the juices! It makes the audience want to eat it right now! It makes you want to order some!
That is what you have to do with your marketing! Hand deliver your results right in front of them so that it is already ready for them to consume!