How Wolves Use Their Strategy To Hunt
Wolves use specific "strategies" to hunt their prey. Wolves are able to evaluate the vulnerability of a moving animal, and the pack as a whole attempts to funnel prey into terrain that favors capture.
A single scout may use intimidation to lure the prey into running into a desired location, while the pack will carry out the ambush.
How You Should Be Using Your Facebook Ads Strategy!
There are many ways to leverage Facebook ads, but I am going to show you our way. We have broken it down into 3 Simple Phases.
Phase 1 - AIDA
Awareness... This is the initial phase of introducing your brand to the audience. You are likely dealing with an audience who does not know you. In this part of the funnel they are skeptical about your services and don't fully understand what it is you offer.
So the quickest way, to get their attention and have them "aware" of your brand is to provide valuable content. If they see something they like, they will take notice and bookmark (like) your page.
Interest... This is where you want to provide them more in dept content. Specific to the type of ideal customer you are looking for. So for an example, if you are offering a 12 week program to people, it is best to give them blogs that talks about the program. You may want to provide them meal recipes and during and at the end of each blog stress the importance that they can get a full book of healthy delicious recipes in the 12 week program.
You may also push them to a blog that talks about weight loss, and you can provide a case study about "Sarah" or any one of your clients who lost X pounds in a matter of 12 weeks when she did the program.
This encourages them to take "interest" and pursue the intent of signing up for the 12 week program.
Desire... The intent of signing up for your program is pretty high but it is lacking one little thing.
This is the area in which you want to push video testimonials, case studies, link post ads to third party reviews, and all you can provide to show them proof that other people LOVE your services and are getting RESULTS!
This completely raises value and builds solid trust so that it becomes easier for them to financially commit to the program.
Action... See Phase 2 below!
Phase 2 - Launch
Phase 2 is the "Action" part of the AIDA. This is the actual launch. We also love to call it a Facebook appropriate offer.
What ever program you are running this is the Facebook ads that push people to a landing page asking them to sign up for the program that they are eager to do by now!
It also involves a unique strategy behind how to properly set up your ads, use the correct ad creative and copy, while also setting up a retargeting list of people who sign up from the page and doesn't pursue the program along with people who do pursue the program.
Normally, we like to retarget "sign-ups" with testimonial videos, also reminder right column ads (that encourage them to either finish filling out the application form), or call us now ads that encourage them to call your phone from the ad click itself.
Phase 3 - Hunger Trial
Once you pause your launch. You will run a Hunger Trial.
A Hunger Trial is a short time promotion of the same event. But only this time they are going to a page that says ALL SOLD OUT!
The reason we take them to a page that says ALL SOLD OUT is because...
1. Because if you used the AIDA system it actually should be all sold out!
2. You need to let people know what they missed out on, it will make them be the first ones to sign up when you do a promotion next time.
3. If everyone sees people buying it, they will likely buy it!
4. Keeping things exclusive makes it more interesting to the user. If your favorite desert is apple pie, after eating it everyday you will likely not want it anymore.
If you eat it only once a month, you CAN'T WAIT until you have it in your hands next time!
When we create our campaigns for our clients, we always recommend doing Phase 1 first. It actually helps in so much of a way to create content that can educate the user and therefore their relationship with us is much more strong.
They start to trust us and look for our advice as an authority in our industry.
Once you do that, when you promote an offer to them they are so much more of a higher quality lead. Conversion costs are cheaper and at the same time we are targeting only to a specific audience who engaged in our content, and saw our social proof that way they feel much more better about committing to our services.
> Click Here To Get the AIDA Formula <