Becs Cronshaw is one of my top clients. I asked her if I could share her results because I wanted you to fully understand her funnel and how it can be applied to yours!
When I started out with Becs we wanted to create some engagement, build some fans, and then launch them an offer.
Most people want to launch their offers first, but I am about to show you why we launched our offers last, and what results we achieved from doing so.
Our first approach was to get some high quality fans that would eventually turn into clients. So we went right after a specific market.
Once we were building fans Becs was creating extremely valuable content by promoting her page post ads to her fans consistently. They started to build a strong relationship with Becs as they were getting to know her value in her brand, while beginning to trust her as an authority in her industry.
Once we had built a little trust from her fans we went forward with our first promotion we did a 12 Week fitness challenge.
Here were her results...
12 Week Program First Day Launch
You can see that her stats are well below the sub $1 lead level. In fact, the first day of launch we received 20 leads in the same day and we only paid .25 cents per lead.
The results were amazing! 25 cent leads! lol
Next Launch: Survey Offer
For this launch we offered our audiences to answer a few questions in exchange we would give them a free ebook meal plan. They would have to enter their email address of course and we would email it to them. Here are the results of the leads who completed the survey and opted in!
Fans: 0.20 cent leads
Non Fans: 0.46 leads
After the first 3 days of launch
Fans: 0.08 cent leads
Non Fans: .46 leads
8 CENT LEADS! Lol No kidding. The first 3 days of our launch we were pulling them in at about 8 cents per lead. Insane results! Our most important reason was our offer. People really wanted that meal plan! And they were more than willing to take our survey in exchange to get it. Especially our Fans...
Then we did a Little Black Dress Launch
The Little Black Dress didn't do so well with the interest based audience which were most non fans.
So we paused that ad set and ran it only to the Fans. Lead costs were still sub $1 leads but we have noticed with many Little Black Dress campaigns that not a lot of women are into the offer...
Get Results Like This...
Are you serious and patient enough to create content and give that content to your users. Express your brand as an authority in your industry. People will learn to trust you, and perhaps even sign up for your offers.
This is how Facebook works. We can run fitness challenges without prior engagement and sometimes we may get lucky! But you have to understand the end results. Getting ahold of cold traffic leads who did not quite understand what they signed up for, or worse wasting time talking to people who are not willing to invest in themselves...
1.) Get your brand out there first.
2.) Warm them up with useful content for free.
3.) Give more value and authority with testimonials
4.) Give as much as you can again, and then offer them a program relevant to their needs