We all have leaks in our sales funnel. I don't care who you are, we can all use some room for improvement! My intent for this blog is for you to first recognize one or more of your possible leaks, and then know how to improve it! Improving a small leak on your front end, could dramatically increase conversions on your back end!
Where Is Your Leak?
So lets take a look at the flow chart? And have a full understanding on how the average sales process works then we can determine where your leaks are... This is one of the average sales funnel I have seen successfully convert a Facebook ads click to a Long Term Client Sale! Study this process and get a good fill on what areas you are missing out on! Keep in mind, everyone's sales funnel is "unique" or different!
1. From the Facebook Ad Click To Lead
Above shows an average funnel on click funnels. The lead signs up from a facebook ad click to a opt in page. Enters their details and then we start to email them and text them automatically.
The process is quite simple...
1. User clicks ad - signs up on landing page.
2. User is emailed/texted directing him/her to fill out the application form.
3. User fills out the form and gets emails/text directing to a booking calendar.
4. Calendar is booked, lead is scheduled for a phone call.
The emails are directed to pull them to the application form to fill it out!
Then if the user signs up on the thank you page that has the application form (which only requires them to answer a few questions since they won't have to re-enter their name, email and phone) and we will email them directing them to book their calendar with you or push them to a sales page that directs them to a checkout process. Either way! The emails are segmented to email them based on where they are at in the funnel!
Actionetics does this within the Click Funnels emailing software!
That leaves me to my next thing! If you are not doing this #1 thing! You are LEAVING tons of clients on the table allowing others to steal them!
The #1 thing you need to be doing is Nurturing Your Leads through emails and texting!
Lesson #1... Nurture Your Leads
They've already signed up, that's not the end it's the beginning! To many of us marketers fail this part because we don't believe this is the most important part of the process! What you do with your lead will determine whether or not they will buy from you!
They all signed up with an intent to do your program! Why not close all 100%?
But you have to understand that not all of them are going to buy your services today... You need a long term nurturing process that can build a solid relationship with them through emails to help assist your sales strategy later on in the process!
If you want to close the most % of leads who signed up, YOU MUST FOLLOW THIS PROCESS!
I can not stress the importance of email marketing enough! It is still to this day the most effective, highest profitable, less expensive platform to use to acquire clients!
If you are not using it shame on you! If you are using it, shame on you, you're not using it enough! I have had clients ask me how long do we need to email the lead?
Here is some very useful advice. I have a client who puts his leads on a 6-month long nurturing sequence. And guess what! He is able to close just about 80% or more of them.
Why is that? The way you set up your emails will build a relationship with them, and over time some will sign up today, some will sign up tomorrow, some next week, some next month and some maybe even next year! It is all up to you if you want to close as many as you can or not.
From the Lead Phone Call To the Sale
Now that we have them into our sequence of automated text messages and automated emails we need to call them! Why? Because it increases our chances of getting into contact with them and while they are still in the moment of excitement phase! The sooner you call them the sooner they are even more likely to close right then and their on the spot!
Lesson #2 - Call Them ASAP!
I was on my emails late one night. I happen to see someone sign up to speak with me! I figured I was already in my emails, so why not call him now! I skipped the application process and skipped the booking calendar process and just called him as soon as he filled out the short form!
I talked to him for about 10 minutes and closed him right then and their on the phone!
Now, how did that happen?
1. My message resonated well with his desires.
2. I was able to capitalize on getting him in that moment of excitement still as he was still in that phase while he was signing up!
3. Let's just face it! I am really good at selling my services!
Consider that fact that the longer you wait to contact your leads, the more harder it will be to sell them!
You wait too long and they may even forget what they signed up for!
Contact them as soon as you can increases your chances of closing them!
1. Call Your Lead
2. Leave a Voicemail Message
3. Wait 3 min. and call again
I have done this myself and to this day answer rates are at least over 90%
What You Should Take From This & What Parts of the Funnel I See Need Improvement the Most!
Your emails need work! Come on... I have always seen this! The best place to learn how to email your users is to get copywriting training! I have an ebook that you can get that will allow you to improve your copywriting with some of our best headlines we have seen work!
Get It Here!
#2. Are you calling your leads as soon as they sign up? If you can't I suggest hiring someone who is dedicated enough to just contact leads. This is a full time job you know!
#3. Incorporate text message marketing into your system. I still don't see many people doing it. Keep in mind there is so much noise on emails, and besides the ones that go to spam it is a good idea to text them! Text messages have a 95% open rate vs emails!
That's it! If this was helpful leave me some love below in the comments section!