What is a Local Call Now Ad?
A local Call Now Ad is a Facebook Ad that you can push to your audiences in your local area. The idea behind it was to allow users to instantly click the "Call Now" button on the ad and get in touch with someone on the phone directly!
If you want to improve your marketing campaigns and get better results, you need to have a local call now ad strategy in place.
Here are some awesome ad strategies our clients have used to help them improve their Facebook performance and close more % leads.
To create a call now ad you are going to have to create a New Campaign and select "Reach" as the objective.
Then select your desired audience in your ad set and you are going to have to go to the ad level to select a call to action to choose "Call Now."
(Make sure you select add a website URL so that the call to action button will display)
Launch a Call Now ad to a people within a certain radius of your gym during the hours of your business operations.
In the example below, you can see we ran a local call now ad from 7am-7pm but had a 12-1pm lunch break. So the ads were paused during 12-1pm and relaunched back at 2-7pm.
Launch a Local Call Now Ad to people who signed up for one of your programs but you could not reach them by phone.
If you couldn't reach them by phone. Life could have gotten in the way. Tell them in the ad directly that spots are limited and to call you to close the deal!
Inside of "Audiences" we can either upload an excel sheet of our users email addresses or just put a pixel on the thank you page so that after they sign up they are captured as a lead.
The custom pixel that should be installed on the thank you page is more accurate than uploading an email list because Facebook will only sync a user's email address from the one that matches their Facebook profile.
So in other words if Sally signed up for your program using her business email [email protected] it won't work if she opened a Facebook account with [email protected] because it wouldn't match her Facebook profile.
I am going to repeat Strategy 1. Launch a Local Click To Call Ad in your city to specific areas near your gym.
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