This is Huge! Facebook has just recently rolled out with this and I CAN'T WAIT to start using it.
How It Works!
Imagine running a Facebook ad to people and using a call to action button that asks them to "send a message." And those who do they can click the button and message you directly to your Facebook page messenger.
Why Is This Important?
If you are able to build a relationship with the users early, by sending them a message you guys can communicate back and forth and therefore it will give the user a sense of comfort that there is someone on the other side who cares about their requests.
Studies have shown most of our clients close many of their sales that start from their Facebook Messenger first... You see, when you run Facebook ads you have a majority of them who sign up on a landing page, and a % of those who may leave a comment on the ad asking a question, and then some who don't click to the landing page at all, instead they visit your Facebook page and send you a message directly.
Most of the ads I run, unless it has a very strong call to action, tends to get users who send us messages directly to our Facebook page.
It will in turn help you build more value, and trust through the transition of them seeing your Facebook ads to driving people into communicating with you over your services and helping answer any questions that they may have.
How To Create A Facebook Messenger Ad
Step 1: Create a New Campaign and select Website Clicks as the objective
Step 2: For your ad sets select your audiences and "newsfeed" for placement.
Step 3: Under the Ad creative select destination - and Messanger
Step 4: Create your ad, and be sure to select the call to action Send Message
Be sure to keep a close eye on your messenger now. You may start to receive inquiries immediately.