In this blog I am going to show you how to do some very basic simple retargeting in just 3 steps! Keep in mind that you are going to want to test the different variations of videos you create, and timeframes watched along with offers we are going to use!
Get your message out there first! By doing that lets create a video. Videos are the cheapest and fastest way to get your message through Facebook FAST! By creating a video you can target an objective of Video Views.
Step 1: Video Views (Awareness)
Show them a video that explains who you are what you do! It's a great way to get your name out there and get them familiar with your brand! If you are marketing yourself personally it is the BEST way to start building that relationship with them FAST and EASY!
Step 2: Create a Retargeting Audience
Now that you have your video ad created and launched. Let's create a Retargeting Audience of the people who watch your video. Click on Audiences.
Then of course video...
Now you can select any timeframe of the video watched or percentage watched. I tend to like to use 25% for most of the time but this time we can select ALL OF THEM.
... And we can select specific videos for specific timeframes watched!!!
Once done click create audience.
Step 3: Retargeting Campaigns
After we have ran our videos and build up some lists, we can start to create our retargeting campaigns based on the people who have watched our videos.
Create a campaign for one of your lead magnets. And try targeting people into signing up for your ebook! The traffic has already watched your videos and therefore is warm traffic. Warmer traffic will tend to not only convert higher but also consume your content which means they will actually read the ebook they received from you instead of skimming through.
Now that I have actually started to have a video view list built! I can now retarget these people who have watched my videos to special offers such as lead magnets and tripwires!
Keep in mind the more people consume your content, the more likely they trust your brand and view you as an authority in your industry!
Check out how to create a retargeting campaign below!
Step 1: Create a campaign and select the objective: Website Conversions. Structure your name so that it is easy to read and understand. I like structuring as such:
List I am Targeting | Type of Offer | Todays Date
Then create your Ad Set, and make sure you are "including" your audiences, and "excluding" the audiences you do not want to target.
As you can see in the image above I am targeting people who have been to my blogs within the last "30 Days," and excluding anyone who has already been to the Landing Page of my checklist!
The creative is the checklist. Then I will be able to make sure I hit the right audience with this ad. If this is a very good ad, I can take the "Post URL" of this ad and send this to my users who have already signed up for the ebook and ask them to leave some love on the ad post creative!
As you can see, when you have a post that has tons of likes shares and comments FB deems this post as an authority and therefore promotes it even more cheaper giving you highest returns for minimum spent. So we consolidate our ads to build social proof more quickly!
By using an existing post that I have already created whether it was on my FB page or it was "dark" (meaning non-published), I could take the post ID and add it to all of my ad sets so that my social proof will be consolidated into 1 ad!
What To Take From This?
1. Run Video Ads, and Save them As Audiences
2. Retarget People Who Watched Your Videos With Offers
3. Consolidate Your Ads To Amplify Your Social Proof Growth!