According to research, 90% of searchers haven't made a decision when they start an online search. Your ideal clients who are looking for exactly what you have to offer could be searching the internet right now.

Do you feel that your online marketing strategy is following the latest trends and positions you in front of them?

Basically, if your company focuses on health and wellness, you can benefit from implementing these fitness marketing strategies.

#1: Entice New Prospects with Special Intro Offers

While this tip might seem applicable to many industries, it is especially important for the fitness marketing industry, because the space is crowded.

According to the International Health, Racquet & Sportsclub association, “the $30 billion health and fitness industry in the U.S. has been growing at least 3-4% annually for the last ten years and shows no signs of slowing down anytime soon.”

So how can you stand out among the pack? You need a special way to entice new customers to come in. And I’m not talking a free bottle of water at your gym.

Think something more generous, like a personal training session, a week of free classes, or a free first month for subscribing to use your health/wellness app. Whatever you come up with, it needs to be compelling to give prospects a taste of what they could be getting by incorporating your product or service into their lifestyle.

#2: Provide Compelling Reviews and Success Stories

One of the first things I do before investing in any health or fitness product or service is binge-read reviews. Since these types of products can often be expensive and may or may not yield results, reviews are very meaningful in this industry. Not only do you, as fitness marketers, need to solicit reviews from happy customers, but you also need to incorporate these reviews into your marketing tactics.

For instance, if you have high rating on Google-approved review platforms, incorporate these into your Google search ads. Use customer quotes in your imagery for social and display ads. Or even go a step further and film a compelling customer testimonial video.

The bottom line is that if your customers are happy (which they should be), you need to leverage this to help market your business. It will make a substantial impact!

#3: Share Motivational Advice

While the thought of sharing motivational quotes might make your eyes roll, don’t worry! You can do this in a non-cheesy way.

For instance, sharing success stories from past or current customers (which also ties in the tip above, extra points!). Your potential leads may be considering your fitness offerings, but they may just need that extra push to make the purchase. How can you give them this?

There are so many ways! Lose It!, The Boston-based fitness and health app often provides motivation in subtle ways with jokes, healthy recipes, and more. But their most powerful motivational pushes come from their customer success photos.

#4: Be Transparent about Pricing

There is nothing more frustrating than unclear pricing, whether you are unable to find pricing information online or deceived about what the pricing actually is once you’re ready to convert. In fact, doing either of those things is a great way to turn potential customers away.

Make sure you not only provide transparent information around pricing in obvious places like your website, but also make it easy to find in other places, like your paid advertisements. This will ensure you’re getting the most relevant, and most likely to convert, clicks, because these individuals will be fully aware the associated costs.

#5: Run Instagram and Facebook Ads to Your Target Audience

Hopefully this is not a ground-breaking piece of fitness marketing advice. In fact, you may already be running these ads, but are you targeting your audience in the most effective way possible?

The really neat thing about advertising on Instagram and Facebook is that you can get very specific in terms of narrowing down your audience to ensure your ads are showing to the right people, in the right location, at the right time.

Take the example below. Here, I’m targeting an audience of people within a specific zip code who are engaged shoppers, newly engaged, and interested in weight training and yoga.

This targeting allows you to make your content laser focused on this audience. For instance, in the example above, you can craft copy about your product speaking to newly engaged brides and grooms who are looking to get fit for their upcoming wedding.

This strategy adds another level of personalization to your advertising that makes your prospects feel heard and understood – and it may even compel them to convert!

#6: Boost Your Budgets during Key “Weight Loss” Seasons

If you’re involved in fitness marketing, you’re likely often tailoring your messaging toward individuals who are looking to accomplish some weight-loss-related goal, whether it’s to drop a few extra pounds or to make a larger lifestyle change.

The thing about weight loss is that motivation often strikes during specific times of the year. There are the most obvious times, like New Years and right before a spring break or beach season. But you can also think outside the box, like wedding season or once the post-Thanksgiving bloat sets in.

It may be different depending on where your business is located (think about the changes in weather), and the trends that your organization has seen in that past. Take into consideration all of these factors and use it to your marketing benefit by boosting your budget during these key times. Also make sure to do a stronger marketing push by becoming organized with engaging and seasonally relevant campaigns.

#7: Go the Old Fashion Route and Mail Some Postcards

Call me old fashioned, but there is something to say about getting a beautiful postcard delivered right to your home mailbox. Not only do I get extremely excited when I get mail, but it also instantly catches my attention when something is personally addressed to me.

While mail campaigns were a big thing back in the day, with the rapid-fire growth of the internet and online advertising platforms like Google, Twitter, and Facebook, it’s easy to throw mailing campaigns on the backburner (with the heat off).

Now is the time to get back in the mail game! Create a beautiful hand-written postcard addressing your lead by name and making them feel special. Whether you’re sending a season greeting or promoting a special entry offer, get creative with your mailing campaigns to spark the attention of your future customers.

#8: Provide a Trial, and Make Sure It’s Approachable

The biggest hurdle to joining a fitness program for many is not even financially related; it’s motivation related. It often requires changing a routine and lifestyle that one has lived and felt comfortable in for years. This is why you, as the fitness marketer, need to break down any entry barriers for your potential customers.

One great way to do this is by offering a trial that allows leads to try out your service for a set period of time. Whether you are promoting a physical location like a gym or an online app, there is typically a way to offer a trial period. And I’m not talking about a 30-minute consultation at your gym.

Rather, allow new potential customers to come in for a week or so. Giving them time to make this decision will increase the chances of getting a contract signed. They’ll be able to actually start making a new fitness goal part of their day-to-day and see that it is possible if you allow them to test the waters before committing.

#9 Remarket to Remind Leads Why They Should Sign Up

An incredibly powerful fitness marketing strategy that everyone in the industry should keep in their toolbox is the power of remarketing! Remarketing will allow you to encourage those on the edge, interested, but not ready to commit leads to come back and learn more.
As we’ve discussed in previous tips, it can be tough to commit to a new fitness product or service so reminding leads what they are missing out on in a gentle way is key.

Configure remarketing ads through Google and social networks, ensuring they are relevant to that audience segment. For example, if you are promoting a specific boot camp program make sure your ads are relevant to the leads who have been visiting those pages or interacting with related content. Keeping things as relevant as possible will ensure your remarketing ads don’t feel intrusive.

​Ready to strengthen your digital marketing for the new year? With these strategies, you can prepare for the future of digital marketing and get ahead of the competition!

If you are looking to take advantage of Facebook the way your competitors are not, then you need to read this blog.  I am going to explain in detail how I have been able to acquire higher quality leads for my clients by testing specific locations in their area of their market.

Let me tell you first about a problem a client of mine had before he started with us.  On our strategy call he discussed that when he ran his ads his leads was too far away.

Now, keep in mind the target radius he was targeting was around 4 miles so that is what Facebook was supposedly targeting.  

What you have to understand is Facebook is not at all perfect and their occasions when leads are father way.  

So when I took a look at his account I found out something very very strange.

His target radius base was actually hitting a major highway. (see below).

So what we did was narrow that radius down so that it didn't touch that major highway!

As soon as I told them to do that, the leads that started to come in was within the target area that they wanted.  They were no longer getting people who were too far away.

For an example if you are running a 28 Day Kickstart, you are going to create a campaign inside of Facebook and lets call it 28 Day Kickstart (todays date).

Inside of that you are going to have Ad Sets.  These ad sets are your audiences.  Whether it is male or female, old or young, or in this case location by location.

Ad you can see above,  I have created a new campaign and inside of that campaign separated my ad sets by location.  I am targeting males only who are above 40 years of age that are busy professionals.  

This is going to allow me to separate my audiences and see which ones are responding best to my offers.  :)

I have included the above location set at a 1 mile radius.  Always set it at the smallest radius unless your reach will be affected.  

Select all the locations that you are targeting and then exclude each of them but one.

Repeat this for all of your ad sets excluding other locations but including the next one, and so forth.

By doing it like this the other audiences should not be conflicted with each other therefore you are able to see specifically which location responds best to your offers.

Now that we have gotten our locations selected.  I am going to create our ads.  It is important in the world of interruption marketing (Facebook Marketing) to be as relevant to the users as possible.

The above photo shows a radius based targeting of a neighborhood that is close to the airport.

Facebook doesn't like it when we stress body parts.  But we have sometimes seen ads like these get approved.  

As you can see how incredibly relevant the ad copy is to the user.  I gave them a street name that is well known to most people in the area.  Landmarks and well known street names are awesomely relevant!

This is one of the many things you can do with your Facebook marketing.  We also would like to test other things such as age groups, demographics, and especially mobile vs desktop!  

We have seen mobile convert most of the time at the lowest cost but desktop convert at a little bit more higher cost per leads but the leads are more higher quality in most cases.

Go ahead and apply this to your campaign and let me know what results you get from it.  Then the ad set that converted the best for you "duplicate" that ad set and select desktop only to see how much of a quality lead you get!

Before I begin let me tell you a little bit about wolves...

Wolves use specific "strategies" to hunt their prey.  Wolves are able to evaluate the vulnerability of a moving animal, and the pack as a whole attempts to funnel prey into terrain that favors capture.

A single scout may use intimidation to lure the prey into running into a desired location, while the pack will carry out the ambush.

I am going to show you what you should be doing when it comes to building a Brand on Facebook and establishing an audience that will praise you, love you, and of course convert and refer people into your services.

• "A"wareness
• "I"nterest
• "D"esire
• "A"ction

In order to get the best quality leads and clients as possible.  To get the cheapest Cost per Acquisitions in the auction, you need to be implementing the AIDA Formula.   

What they AIDA formula does, is it builds a solid foundation of a brand to the market.  Individual to who you are and what you represent.  It creates trust, rapport, and of course build a strong relationship so that you can convert your leads easier, and get more and cheaper leads through paid advertising.

So there are people who are aware of their problem probably and aware that there is a solution but they may not know what that solution is.  Therefore this is the phase where we want to educate and give value.  It builds instant credibility and establishes yourself as a dominating authority in your industry.

Awareness...  This is the initial phase of introducing your brand to the audience.  You are likely dealing with an audience who does not know you.  In this part of the funnel they are skeptical about your services and don't fully understand what it is you offer.  They don't believe you yet, and it is important in this phase to use our Awareness campaigns to target the right market with the right message.

So the quickest way, to get their attention and have them "aware" of your brand is to provide valuable content that is relevant to their needs and problems.  If someone is suffering from a specific need, we should call that market out and use that as a reference to prove to them that we can help them with that problem.
​See the example below... 

Interest...  This is where you want to provide them more in dept content.  Specific to the type of an ideal customer you are looking for.  So for an example, if you are offering a specific program to people, it is best to give them blogs that talks about the program.  You may want to provide them problems and solutions what they are experiencing and at the end of each piece of content give them the importance that they can get a full book that talks about the program.

You may also push them to a blog that talks about their pains, and you can provide a case study about "Sarah" or any one of your clients who was experiencing that pain or problem but decided to sign up for your program and in a matter of 12 weeks got specific results.  

This encourages them to take "interest" and pursue the intent of signing up for the program.

Desire...  The intent of signing up for your program is pretty high but it is lacking one little thing.  

Proof...

This is the area in which you want to push video testimonials, case studies, link post ads to third party reviews, social proof, and all you can provide to show them proof that other people LOVE your services and are getting RESULTS!  

This completely gets rid of that skeptical feeling most people have, and builds solid trust so that it becomes easier for them to financially commit to your offer.  

Action...  Running Your Offer!

The "Action" part of the AIDA.  This is the actual launch where we are going to run a Facebook appropriate offer.  

What ever program you are running this is the Facebook ads that push people to a landing page asking them to sign up for the program that they are eager to do by now!  

It also involves a unique strategy behind how to properly set up your ads,  use the correct ad creative and copy, while also setting up a retargeting list of people who sign up from the page and doesn't pursue the program along with people who do pursue the program.

Normally, we like to retarget "sign-ups" with testimonial videos, also reminder right column ads (that encourage them to either finish filling out the application form), or call us now ads  or even messenger ads that encourage them to call your phone from the ad click itself or go straight to a conversation in messenger to get some questions answered.

Once you pause your launch.  You should run a Hunger Trial campaign.  
A Hunger Trial is a short time promotion of the same event.  But only this time they are going to a page that says ALL SOLD OUT!

The reason we take them to a page that says ALL SOLD OUT is because...

1.   Because if you used the AIDA system it actually should be all sold out!
2.  You need to let people know what they missed out on, it will make them be the first ones to sign up when you do a promotion next time.
3.  If everyone sees people buying it, they will likely buy it!
4.  Keeping things exclusive makes it more interesting to the user.  If your favorite desert is apple pie, after eating it everyday you will likely not want it anymore.

But...

If you eat it only once a month, you CAN'T WAIT until you have it in your hands next time!

When we create our campaigns for our clients, we always recommend doing Phase 1 first.  It actually helps in so much of a way to create content that can educate the user and therefore their relationship with us is much more strong.  

They start to trust us and look for our advice as an authority in our industry.  

Once you do that, when you promote an offer to them they are so much more of a higher quality lead.  Conversion costs are cheaper and at the same time we are targeting only to a specific audience who engaged in our content, and saw our social proof that way they feel much more better about committing to our services.

​                           > Get the AIDA Formula Layout Here <

Getting leads or getting a lack of leads is normally due to an increase in your cost per lead.  Whether you are running Facebook ads and getting SUPER EXPENSIVE leads or no leads at all this blog will help educate you on the possible reasons so that you can take the necessary actions to fix your campaigns!

So take notes!

Look at the image below.  I am paying an expensive $4.29 per Link Click to get 84 clicks to my landing page.  since I am paying $4.29 per link click and it takes me about 5 clicks to get a sign up I am spending about $21 per Lead!!!

This is CRAZY!  The CPL is too expensive.  So what can I do to fix this and get the Lead cheaper, and get more leads within my restricted budget?

1.  The Link Click Through Rate (LCTR) is mainly determined by the Image or Video I am promoting.  That image is not attracting my audience so if I change the image to something else I should be able to get my LCTR to about 1%.  

My ideal goal for this ad set is to get the LCTR to over 1-2% as that should give me a cheaper LCPC (Link Cost Per Click).

You see my LCTR is over 1% for this other ad set.  Thus it gives me a LCPC of $1.47 which is better than last time.  Thus for 32 clicks I spent $47 to get 32 clicks to get 6 Leads vs the other campaign spending $4.29 per click to get 84 clicks to get 16 leads spending $352. (remember I am averaging 1 lead per 5 clicks).

​So if you understand this, change your image and test other variations of images and you will see your LCTR go up and your costs go down!

Sometimes you may need to change the copy of the ad, and call to action (CTA) that will help increase your LCTR but the most common reason (most of the time) is the image or video of the ad!

You see the Landing Page stats at the top?  This is showing stats on clickfunnels which is what we use to create our funnels on.

This shows that one of my funnels is converting at about 63%.   

So that means that out of 10 people that visit my page about 6 of them sign up!

If you are not getting a conversion rate on your funnel of at least 15-20% you need to fix your funnel.  Whatever you are saying in your funnel, you need to ensure that your CTAs on your button are very specific about what is going to happen next if they give you their details.

These are the following things you need to consider fixing on your funnel:
-  Your headline needs to solve a problem IMMEDIATELY! 
-  Call Out a Market that you want to speak to!
-  Be sure to give them specific details about what you offer so that there are no questions and they can kindly sign up with a feel of ease.
-  Be sure to give value on the landing page.  (if you don't what makes them trust you?)

How about we just do this!

You can sign up for my Lead Magnet!  It will show you how to create a "Higher Converting Funnel"  click to get access!

If you are getting clicks, and no one is taking action on the funnel.  Be sure to check to see if it works.  If it does work, and there is no sign ups.  Then optimize the funnel.  Make it convert!

You could be also in a competitive market.  If this is the case then you need to understand something!

This may be the most important thing I type on this blog.

#1.  You need to "Build a Relationship" with your audience through Facebook... So that people can get more familiar with your brand, and start coming to you as an authority in your industry.

We are not doing this enough!

More and More advertisers are filling up the feeds with none sense, and trying to get people to sign up for their services.  

It makes agencies like ours harder and harder to close clients but...

We still get so many organic leads who sign up directly from our website because of one thing!

PEOPLE TRUST OUR BRAND!  They know we deliver results, and they know that we are all about giving value.  

This is how you need to set yourself apart from your competitors.  You can do this!

All you have to do is deliver content to your market, create a rotation of content, and then give as much relevant value to your market as possible to get them to start trusting your brand and signing up for your services!

For more important information about how exactly to do this, you should download my AIDA Formula where it teaches you exactly how to do this step by step!

​

How to determine how much you are willing to spend to get a lead, we are going to use an example of a local business.  Now the prices, and varieties are all subject to an estimation but this would be a good point of reference to go from that you can replicate to your business.

You have a customer who pays you a fee of $500 for your service for the month.  He stays with you for an average of 6 months.   Therefore the lifetime value (LTV) of him is about $3,000.   

​So we are willing to spend up to $500 to Break-Even(BE) to get a customer.  So that if that customer stays for the second, third, and sixth month we know that we are making a Return on Investment.  So we now know our break-even point.  

So now that we know we can spend up to $500 to break even on one customer.  How to determine how much we can spend to get leads?

First, lets say that you can sell 10% of your leads.  That means that out of 100 leads you are able to sell 10 of them.   These are cold leads, not warm leads.  And lets say that you are able to sell 40% of your warm leads, and 65% of your hot leads.  

Cold leads are people who are not familiar with you or your brand.  Warm leads are people who already know you a little bit, and know they have a problem and are aware that you possibly can solve it.   And hot leads are already your customers, who paid you money and also know that you can solve problems.  Some of them will purchase other services from you.

So lets say that you can sell 10% on average of your cold leads.  So if you got 100 leads that means you on average sell 10 of them.

So doing the math now, you are only able to spend up to $20 to acquire a lead if you are averaging a 10% sales conversion rate from Lead to Sale and if the value of your customer is $500/month.  That means that you need to get leads cheaper than $20 per lead to break even!

In the example above comes from one of our clients ads platforms excel sheet.  The client has a monthly budget of $1k.   That means their break even 2 clients since their client value is $500.  So if they get only 2 clients from their $1k ad spend.  They break even for the first month and make profit on the second, third month and so on.

If you can understand the math above, (I know that it can be hard to understand sometimes) that means you know how to accurately measure your break even mark and now you can understand what it takes to scale your FB marketing campaigns.   

​But how do you measure Long-Term ROI?

Well lets say you get those 50 leads but you only sell 5 of them (since your sales conversion rate from lead to sale is 10%).   Then once you sell 5 of them, you put the remaining 45 on your email marketing campaigns.  They see content from you for a while and then 4 months later you push them an appointment link in the email and they sign up.  

How can you track that person all the way back to the campaign that you paid for and measure a return because now you went from selling at 10% to possibly 20% over the long term length of lead nurturing.

There is a way to do this without having to spending loads of money on tracking softwares.  If you're interested I can show you how this works on a private call.  Just click here!

​

One of the most important things about getting leads into your gym is the process of the lead!  I created this blog for those of you who need the help with understanding your lead process and leaks so that you can fix them as soon as humanly possible!

For those that know, read on...  And for those that don't know.  Read this really quick.  When you create a Facebook ad and you get someone to click the ad they often will go to a landing page that sells them into a opt in.  This is called "Getting the Lead."  We typically ask them for some small micro-committed details such as their name, email address and phone number.  What happens after this is very important if you want to increase the sales of your business by improving the lead process!

When a lead signs up they will get entered into a system or a process.  

1.  We will begin to email them some content that explains the value of what they signed up for and what is the next step.

2.  We will begin to SMS text them to initiate the front end of the conversation.

You see, the SMS is suppose to get them into a conversation that can commit them into being accountable when it comes time for the appointment.

Most people who you call don't answer their phone because they likely don't know who it is!  And besides, (at least for me)  I won't answer my phone if it is from an unknown number as well.  I do not know who this person is, whether they are a spammer or collections agency.  It is important to get that initial conversation going to establish accountability.

Every business model is structured different.  But what we most see is after you have gotten a reply from your lead,  now you can pull them into a conversation asking them when is a good time to get them on a phone call to discuss their fitness goals.

Get them into a phone call as soon as you can.  If not right away!  And hold them accountable for the time to chat!

Obviously for the phone call!  The phone call is NOT the sales conversation, it is for setting the appointment only! 

Anyone in sales will teach you this, and this is also a tactic used in dating...

Once the appointment is set, now it's time for the follow up!  This is where most people fail.  They do not do any follow ups at all.  And expect people to prioritize their program ahead of their own life schedule!  This in most cases won't happen because again people look at this as a luxury not as an necessity (even though we know it is an necessity).

They just are not that committed and life often does get in the way!  It is up to us on how we move them from setting the appointment to actually showing up!

It is important to add them into a appointment software such as schedule once and let zapier do the work with sending them a personal SMS message from you (via zapier) a day prior, and an hour prior to ensure they have directions to get to your place.

What happens is this increases the chances of accountability.  If for some reason they can not show up, then they will let you know and from there you can reschedule them into another date and time.

The strategy used here is not about the SMS marketing, it is about how it is used and what message we use to increase the probability of a show up!

A common mistake among many is they record how many leads they get and sales.  But they do not record the process between.  Therefore it is hard to make decisions based on the process because there is not data to look from.

You need to record the following and date it on a per month basis on a excel spreadsheet.

1.  Leads/Month
2. Applications/Month
3. Appointments Booked /Month

4.  Appointments Showed/Month
5.  Appointments Rescheduled/Month
6.  Appointments No Showed/Month
7.  Sales
8.  No's
9.  Cancelations
10. Upsells

This alone will give you an idea of what changes you made to help you next month.  And if those changes worked or not based on your past.  And what you should use or revert back to to optimize to increase your percentages of sales!

Without this data... You may not know what you should do, and how it will affect your performance of your overall lead process up until the closure of the sale.

We are strategic, and we are very very keen on getting specific with our data so that we can make acute judgement calls within our ad campaigns to help increase the overall performance of our marketing!

Increasing Accountability As Sales Strategy
Data entry is a crucial part of the lead generating process. The cons is it takes a lot of your time. Good news is, we can do it for you! 
CPC Ninja aims to raise the confidence up by bringing the right message to the ideal customers without being too salesy. 
We will help you set up the whole sign up process. From creating the campaigns to series of follow ups through Zapier, your sales will surely skyrocket.
If you want to deliver enticing messages that encourage commitment, CLICK 

​

Facebook marketing has changed in so many ways you may not understand!  I am going to give you 6 tips that helps us get leads for our clients today!

The offer that you are going to run, has to match what your target market wants.  For example if you are offering people Mango fruits then you need to focus on it's offer.

With your offer you need to be very very specific!  You need to offer some sort of deal.  A certain number of mangos at a specific price shipped to them in a specific timeframe.

7 Mangos for the Price of 1 Shipped in 10 Minutes!  Guaranteed!

You see how the offer is specific.  It gives the user a specific thing, in a specific timeframe with an attractable outcome!

The offer is the make or break of the entire campaign.  Sometimes the ad is good, funnel is great but the offer sucks, thus the outcome will not produce results!

Going back to the mango scenario, if you are offering mangos then you need to be targeting an audience that has an interest in mangos!  

You can use Facebook interests to target people who like mangos, use demographics to dial in who your avatar likelihoods are that like mangos,  and of course use a "message" that is going to call out that market!   

Again... You have to be very specific.  If you are targeting people who like mangos you do not want to call out a message in your ad saying "Do You Like Fruits?  If So Then Click Here..."   These are the things that will happen...

1.  You will unwanted clicks from people who like grapes, apples, peaches and when they find out you sell mangos they will not sign up!

2.  You will get unwanted clicks and also unwanted sign ups.  People who do not like mangos but will sign up anyway out of curiosity and waste your time!  (sounds familiar?)

By targeting the right audience, narrowing defining your message to that audience you will increase your relevance score and acquire better results!

This is a very important part!  The front end is most of the time the area that needs the most work and optimization.

Sometimes when you are not getting either enough leads or just in generate traffic to your funnel or page.  Most of the time it is because of one reason.  The main reason.

Click-Through-Rate.  What makes this happen is did the image capture attention of the audience?

That is as simple as it can be.  You can have an awesome message but if you didn't even capture the audience's attention they didn't even read it.

Notice the the CTR that had a image that didn't get the attention of the audience produced a low CTR.  Thus our ad costs for clicks were more expensive.

And the ad that had a different image, gave us a higher CTR which gave us super cheap clicks.  Thus more traffic to the funnel thus more leads.

Your image has to stand out from the noise, and believe me... There is a lot of noise!  You have to create, test, and retest images to even get someone's attention.  Then the message comes afterwards!  Once they read your message then the click comes!

Think about the audience and what they want!  The mangos are already cut, already cleaned, and already ready to just be delivered right to your mouth!  Look at the image above!  You will understand what I am talking about!

This is what the audience wants...  I can almost guarantee that the image above will deliver better results than some standard images of mangos.  

Because the serving is ready!  You can even see the juices!  It makes the audience want to eat it right now!  It makes you want to order some!

That is what you have to do with your marketing!  Hand deliver your results right in front of them so that it is already ready for them to consume!

 Lookalikes are one of the best features Facebook and Google has to offer.  Imagine a list of your clients on an excel spreadsheet including their names and email addresses.  Let's say your clients most of them all are busy professionals and their likes and interests, including the things they read and do are all similar in some way or another.

Facebook and Google knows this and therefore can create audiences of people who are also busy pros and help you target people who are potentially just like them.  We often like to overlap this with a broad interest or demographic!

Go to the ads manager and click on Audiences.

If you have already added a source to create a lookalike audience from.  You can select "Lookalike Audience." If not, here are a few selected sources I recommend you create your lookalike audiences from!

1.  CSV Excel sheet of your clients/leads
2.  Lead pixel 
3.  Purchase pixel
4.  Page View pixel (that is very specific on a certain type of call to action)
4.  50% Video View Audience of "Specific Videos"
5.  95% Video View Audience of "Specific Videos"
6.  Website Custom Audience of "Specific Pages" (or blogs)

You can select the source, location and also how big of a specific audience you want.  1% of your lookalikes means it will create a specific percentage of  1% which is the closest match.  I highly recommending selecting only 1% unless you want a larger size audience 1% typically is big enough anyway in most cases!

Give it about 30 mins to an hour for it to do it's job and find the selected audience.  Then you may create your Facebook ad and inside of the "Ad Set" level select your lookalike audience.

It's actually called "Similar Audiences" and not lookalikes.  To do so log into your Google Adwords (soon to be called Google Ads) account.  And first you need to have a data source.  So just like Facebook you need to either have a CSV list of email addresses, or video views from youtube or even Website Custom Audiences!

Next, you need to create a campaign inside of google adwords.  You can create either a Video Campaign (youtube), display Network (image ads on third party websites) or search network (we all know this one, this is google search).

I am going to select display network!​

Next we can scroll down and select Remarketing & Similar audiences.  

For anyone who is looking to grow their business!  They need to understand a few things!

We need to use "Paid Marketing"  for a system of control.  You can turn on the switch, and increase the budget to get more results.  You have total control!   

With SEO, you are relying on the search results to show rankings of your posts in the top pages of Google.  That is no system of control if you ask me.  Because you are in the state of "waiting" for results.  I do not want to be in any stat of waiting for any results to come, I want to go out and get the results with my own two hands!

With Word of Mouth Referrals, you are again relying on your customers to spread the word of your brand to others.  This is by far the more effective form of marketing because the credibility of trust is already established through your clients... However, it is not the way you want to ideally scale your business, because once again, you lack that system of control!

I am not saying that it is not an effective form of marketing, I am just saying that you should treat it as like a bonus!  I want to measure accurate results from what I can control because I can not force my rankings to show on page 1, nor can I force someone to spread my brand to other people regardless of the good job I do or not!

One common mistake I tend to see with Fitness Professionals is the inaccurate measurement of their Return on Investment (ROI).  

They often measure "immediate" return on investments instead of Lifetime Return on Investments.

This is a very bad habit to consume because of the following....

1.  Measuring Immediate ROI forces us to drift our train of thought on instant client lead generation and keeps us from focusing on retaining that client for a longer period of time!

2.  We prematurely take levels of actions to our marketing campaigns that appear to be failing instead of measuring the success of a long term client.  We may even pause an ad campaign that is generating us a $100 Cost Per Customer, only to focus on a $30 Cost Per Customer Aquisition.

Even though the $100 Customer stays with us for 1 year which gives us an estimated value of $3,000.

The $30 Client may give us a cheaper sale however in the long run may stay for only 3 months giving us a Lifetime Return of only $750.

If you ask me I would focus on the $3000 client and then try my best to keep him for another year (since he already stayed a year anyway and it is easier to keep long term clients than short term clients!)

You see, you want to make things easy! NOT HARD!

Facebook could shut us down anytime they want to!  And not a dam thing we could do about it!

They could pull the plug!  They could slap your hand!  They could even just in turn stop ads to begin with!  Who knows!

I do not want to put my business in a predicament of being a slave to one single platform where they are so many others out there that have your potential customers waiting to see your brand!

Put your face on all the channels, Youtube, Instagram, Pinterest, Google Search, Yahoo, Bing, all of them!  ALL OF THEM!  ALL OF THEM!  ALL...  OF..... THEM!!!!

And not to say that anything bad will happen but hey!  I can tell you what will happen!

You Cost Per Lead that you are getting on Facebook right now which is $5 per Lead!  Will drop down to about $2 per lead!

All because some of those users who seen your face on youtube are now seeing you on Facebook and remembered your offer and took action to go forward without hesitation!

But, you don't want to do this?  You want to measure that immediate return?  Because you didn't get any results from Youtube (for example) you want to pause ads.  Then your costs on Facebook go up because they are not seeing you on youtube anymore!

It all comes down to being able to measure all platforms as attributions instead of "Last Click" attributions!

I don't know!  Studies show that it in 2015 takes on average 3-7 times for a buyer to make a decision on a medium to low size ticket product or service!  

But that was in 2015!  So ain't no telling now!  

What I recommend you do is, ask them!  Don't be afraid to ask people!  You are going to learn a lot and understand what it is you need to present to your market!

Most important, you may even find out that the people you are asking are not your ideal targeted market anyway!!!!

I created a short survey questionnaire funnel inside of click funnels that does this that!  Take a quick look at it and you will see some ideas of what you can use to ask your market!