 We did a recent experiment with one of our clients who was having a specific problem. No matter what type of ad they created, their relevance score was low and their Click-Through-Rate was under 1% so their Cost Per Click was relatively high.
We grabbed ahold of their account and helped them with their targeting and ad creative copy and then their ads received more clicks at a lower cost, and they even was starting to see conversions for the first time. We called and asked them to help us create an ad. Our Targeting market was people who were encountering the same problem. So they created an ad that told a story. A specific problem that only a small percentage of people were having with Facebook Ads. Once we launched the campaign our click-through-rate was relatively low, and our cost per click was kinda high, but..... Believe it or not our conversion rate was over 40%! So almost half the people who clicked felt the need to opt-in to learn how to fix that exact issue our previous client was having. We acquired leads for as little as $1.39 cent per. So what made this Facebook Ad and Landing Page so highly convertible? 1. "We targeted customers who were having a specific problem with the campaigns. So We asked our client to, create our Facebook Ad For Us, because they would be able to talk more deeply about their specific problem and relate it to the audience." 2. Our client hired us because they have tried Facebook Ads before and have failed. So they were able to talk directly in the message and pin point those High Quality Clicks to our site by talking to them in the ad exactly with the same problems they encountered. 3. Studies have shown that your customers are the ones who has the best experience and best knowledge about your products or services even better than you do. What they say COUNTS! It counts so much that sometimes us marketers get wrapped around our products so much that we tend to "Think for the Market," instead of "As the Market." So would it honestly hurt you to ask one of your loyal customers, to aid you in creating a Facebook ad? I know it is weird, but believe it or not, their perception of your product is sometimes a little different than your perception of your product. Customers really tend to focus on what it really did for them instead of our perception of what it can do for them. So tell me what you think about this concept below, is it worth giving a shot? |
