1/4/2019
Tip # 6: Install YOUR Facebook Pixel
- Click on "Pixels" and install this pixel code on your website, pages, funnels between the <head> and </head> of your site and hit save.
- Click on Audiences inside of the Ads Manager.
- Click on "Create Audience - Custom Audience."
- Select Website Traffic
- Then input the fields of the URLs and save. You now have the pixel code created and you can copy and paste that code into All Pages on your website to start tracking visitors so that you can retarget users who have engaged with your brand.
Tip #5: OPTIMIZE FOR YOUR BEST PIXEL
Tip #4: Separate Your Ad Set by Gender/AGE
Tip #3: Upload Your Email List To Facebook
Tip #2: Split Test Your Ads
Tip #1: Don't Guess! TEST!!!
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