Scale your business through Facebook Ads by using these 6 Tips!
Tip # 6: Install YOUR Facebook Pixel
Tip #5: OPTIMIZE FOR YOUR BEST PIXEL
We have seen some of the best results come from optimizing for your best pixel. As long as you are able to get at least 50 conversions within a 7 day window you will use Facebook's algorithm to your full advantage. If you are not able to get 50 conversions within that 7 day block, then it may be best to optimize for landing page views until you reach that target as what happens is Facebook will still kinda randomly target users based on engagement on the post and clicks vs just targeting the likely people who they believe will convert and fired that pixel.
Tip #4: Separate Your Ad Set by Gender/AGE
In most ads you can talk differently to women than men in the ad. It will help give you a better click through rates in which would reduce your costs and it may even help you get more qualified clicks too. You can also separate them by age group. Don't worry so much on potential reach, just try your best to speak to the market of your ideal client within that age range and you will find out how much ads spend you can save by toning your message to match the market!
Tip #3: Upload Your Email List To Facebook
About how many of your customers actually open your email? Out of those who open your email about how many of them actually take action on your offers?
Upload your email list to Facebook and promote your email list via Facebook Ads. It helps you get more engagement with what you are promoting and increase the chances of your content being seen.
Tip #2: Split Test Your Ads
You can see in the image above Audience 13 USA was a little more expensive cost per click that the Audience 13 in Mexico. This highly could be due to competition. But good thing we split tested it because the USA audience gave us more conversions!!! Get my point? You have to split test multiple ads and also ad sets so that you can leverage your data to make more accurate decisions. Some ad sets will not work. Some will. And the ones that will you need to through your budget to them, and reduce budget to the ones that are not working!
Tip #1: Don't Guess! TEST!!!
A lot of times we guess instead of testing. What we think and what actually happens are more often two very different things.
Look at this ad image below. Had no idea this would actually convert for us on a massive level but it did! I was about to delete this to be honest. Good thing I didn't!