6 ways to improve your pay-per-click campaigns with automation

7/15/2021

Pay-per-click (PPC) campaigns can be incredibly valuable for brands of all sizes.

They are the most effective strategy at driving traffic, generating leads and sales quickly.

I hope this blog can help you automate many of your campaigns that you have or will create in the future.

Data has shown:

PPC campaigns are one of the top three generators of on-page conversions
Traffic from paid search results yield more conversions than organic traffic
While PPC campaigns have incredible potential to be high-performing and high-converting, they're also an exceptional amount of work. To get results from the campaigns, you need to manage every aspect of your PPC campaigns. Fortunately, automation can help.

get instant access to lead information

You can create an automation inside of a software called zapier.

Within zapier you can create a so called "zap." This will have people who click on your PPC campaigns and opt-in via a lead form or landing page. The information will zap them to your CRM or email/text marketing software.

You may also send that information to a excel spreadsheet online all automatically within having to manually do it.

get a notification when a lead signs up

You can create a zap that can send the contact information of that lead who signs up directly to you as a notification. You can even get a text notification, email notification, or if you use softwares such as slack or other third party apps you can send a notification to your sales team so that they are aware to immediately contact that lead.

This is "vital," as the sooner they get in touch with that lead, the more likely they will be able to convert that person into a customer.

improve your retargeting efforts

When a lead signs up from your opt in form or website. You can set up a zap to automatically send this information to Google ads, Facebook/Instagram Custom Audiences, and Linked in Custom audiences to build your retargeting list so that you can accurately retarget people based on the actions that they take and don't take inside of your funnels.

This is powerful because you can not always depend on the "pixels" inside of any marketing channel. Reason being is sometimes cookies are not counted, and even due to the new IOS 14 changes not all apple users will be tracked therefore minimizing the size of the retargeting lists.

Automated follow ups

When a lead signs up you can create zaps inside of zapier to automatically email and text the lead thanking them for signing up and information them on what is the next step.

Also sending out information about your service or products and asking a question keeping the conversation open until the next conversion is created.

This is very powerful as it helps establish a relationship with your prospects all automatically and improves your sales conversion rate significantly.

access more data about offline events

Due to the significant restrictions to some websites, and blocks from tracking it makes it very hard to get as close to a 100% accuracy on tracking.

Therefore it's vital to use offline conversion information. Offline conversions have always been trickier, however. What about in-store purchases? Or customers who attended a live event, or users who made a phone call to book a call? These actions can all be driven by ads. While it's more difficult to track those metrics, it's important to do so.
Facebook’s Offline Conversions API allows you to track this data, however, and automation can make it much easier to set up.

You can use Zapier to send offline conversions data to Facebook from Google Sheets, EventBrite, and even an eCommerce tool if it’s not being tracked by the pixel. This is crucial in getting a much better understanding of exactly how effective your PPC campaigns are.

If you're like to learn more about zapier, and how get information on moderate to advanced automation tactics feel free to reach out to us via the online chat widget below and we'd be happy to assist you with your automated marketing needs.