Facebook Advertising Changes are getting frustrating...
It seems like one day in the reports module you can view people who are able to give positive or negative feedback about you ad. This alone tells us if the potential audience we are targeting is not good enough. Well.... Basically our Click Through Rate tells us that in itself as well!
But it appears that Facebook is really trying their best to show ads more and more relevant to the user.
Take a look at the photo above. Seems like they are starting to crack down on ads that are not relevant, huh?
You are right. THEY ARE!
Bad News: This is showing us clearly that there are more advertisers joining Facebook to use as a platform to scale their business. So the prices are going to gradually go up.
Good News: Advertisers that show the most relevant ads to their users are going to ideally be the winners. Mainly because their ads are going to be engaged a lot more than ads that are not relevant. That is why it is important to not be overly promotional.
Great News: Due to some advertisers abusing Facebook's platform by using click bait methods or just by in general targeting the wrong audience with the wrong content they are going to require a much more higher cost per click (if they get any clicks) and therefore it will give us advertisers a chance to to be in a higher placement for a relatively lower cost thanks to Facebook's Optimized CPM Bidding.
The key to creating your Ad is most importantly keep it relevant to the end user. If you believe that your ad is going to benefit the audience that you are targeting, and if they can consume the content and encourage them to click through to learn more about your services then you have hit the spot! If not, you need you go back inside of your ads manager and review your ad image, text and audience. It needs to be something that will benefit the user.