Tips on How to Court Your Market into Saying that Sweet Sweet "Yes!!"

Let the ring be your offer. Who will you give this ring to - that, at this very moment, will say yes?

Why Going Straight for the Proposal Doesn’t Work. (Most of the time!)

Consider this scenario: You are a man at a bar... Someone walks in and you instantly get attracted to her. It seems she is everything you want in a woman! What do you do? ​→→→→→→→→→

A. Approach her and introduce yourself
B. Assume she knows you and yap away about how awesome you two will be together
C. Assume she knows you and yap away about how delighted the other girls had been with you
D. Whip out the ring that is always in your pocket (well.. don't ask me why you have the ring!!!), kneel down, hold her hand, and ask her to marry you

Any rational person will answer letter A - any of the other options will get a high chance of a slap in the face! If you answered any of the other options, then I tell you your guts will get you in trouble! Among anyone else.. YOU HAVE TO READ ON...

Take A Moment to Acknowledge That The Relationship May Not Be Established Yet!

Let's face it. We think we know the right answer. But why are we proposing to our customers right off the bat?? Why do we assume that they know us? Why do we go ahead and talk about how our products and services fit them, or what other people think about us - right away? WHY ARE WE GETTING AHEAD OF OURSELVES?

It's because we fail to assess the traffic temperature of the audience we are speaking to.
Each type would need a different level of approach. You wouldn't talk to a stranger the way you talk to a friend. You wouldn't consider a business partnership with a friend you haven't spoken to in a long time; but will highly consider it with someone you really know well - like your best friend or a close relative.

The approach is not a "one size fits all". You need to know the level of relationship you already have with your audience before you start talking and throwing them off!

Cold. Warm. Hot. Segregate your audience and create specifically targeted ads that speaks to them at the level of which they know you.

​Cold Traffic:
These are the people who have no idea of who you are.

They are the ones walking by, doing window shopping, and would have a chance of entering your store based on your display... but chances are - they leave without a shopping bag.

Your main goal is to make an introduction, initiate a relationship, ask for their contact information so you can keep in touch!

Not everyone clicking on your ads have any knowledge of who you are and what you do! Their decision to click on your ad may be anything from curiosity to potential relevance. Note, that they may click, but they won't convert that easily!

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Acquaintances know you trivially and will need convincing whether their initial impressions of you are right or wrong.

Warm Traffic:
Consider them as your Acquaintances. 

These are the people who know you by name, and may have an idea of what you are doing. They are curious, they are interested.. BUT they want to know you better before they say Yes.

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Hot Traffic:
​They have met you, they have known you, and they trust you! These are the people who have already bought your products and services.

If you handle them right, they will re-engage with you, and stimulate a greater following. They are your bees, and they will create a positive buzz about your business. 

As much as customer acquisition is important, customer retention is something that will propel your business forward!
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The market is a noisy place, you need to make sure you are heard. The more bees you have, you'll get greater opportunities of being noticed.

​​​Match Your Offer to their Level of Commitment to You.

Each type of Traffic will respond to you positively with a certain kind of Language.
Here are the offers you can run based on their Traffic Temperature:

COLD
Videos
Blogs
Podcasts
​Lead Magnets​Survey funnels

Content will build up your brand, make them aware of who you are and your potential of fulfilling a role in their lives. These are great ways to "pixel" them, so you know how to revisit them.

Lead Magnets and Survey Funnels will build up value and will allow you to get their contact information, so you can keep in touch.

WARM
Lead magnets 
Product demos
Webinars
Free tools
Free trials 
​Events

They know you, they like you.. The main goal now is to convince them that they need you!

Drive them to pages or assets that deliver value while capitalising on their interest in your products or services. Keep them in touch with their pain, and show them how you can be their solution!

HOT
Sales pages
Landing pages
Product pages
Offer pages
Service pages​

You need them to re-engage with you. Make sure they are satisfied with your product/service so they will generate a positive buzz - increasing your presence in the digital world.

This is also your opportunity to increase their lifetime value to you as a customer - Upsell!

Crank Up the Heat.

Like any kind of relationship, you will benefit once you are able to move from a superficial connection to a deeper one. Make sure you are investing in migrating your audience from cold to warm to hot! The deeper they are in a relationship with you - the better your opportunities are for them to not just say "Yes" once, but say "Yes" to you many many times... or even be the one's asking you the question!

To learn more about creating that deeper relationship with your market, read more about our AIDA Formula.

This blog is written by: Hannah (CPC Ninja Ads Manager/ Facebook Strategist)