Why Going Straight for the Proposal Doesn’t Work. (Most of the time!)
Any rational person will answer letter A - any of the other options will get a high chance of a slap in the face! If you answered any of the other options, then I tell you your guts will get you in trouble! Among anyone else.. YOU HAVE TO READ ON...
Take A Moment to Acknowledge That The Relationship May Not Be Established Yet!
Let's face it. We think we know the right answer. But why are we proposing to our customers right off the bat?? Why do we assume that they know us? Why do we go ahead and talk about how our products and services fit them, or what other people think about us - right away? WHY ARE WE GETTING AHEAD OF OURSELVES?
It's because we fail to assess the traffic temperature of the audience we are speaking to.
Each type would need a different level of approach. You wouldn't talk to a stranger the way you talk to a friend. You wouldn't consider a business partnership with a friend you haven't spoken to in a long time; but will highly consider it with someone you really know well - like your best friend or a close relative.
The approach is not a "one size fits all". You need to know the level of relationship you already have with your audience before you start talking and throwing them off!
Cold. Warm. Hot. Segregate your audience and create specifically targeted ads that speaks to them at the level of which they know you.
The market is a noisy place, you need to make sure you are heard. The more bees you have, you'll get greater opportunities of being noticed.
Match Your Offer to their Level of Commitment to You.
Each type of Traffic will respond to you positively with a certain kind of Language.
Here are the offers you can run based on their Traffic Temperature:
To learn more about creating that deeper relationship with your market, read more about our AIDA Formula.
This blog is written by: Hazel (CPC Ninja Ads Manager/ Team Leader / Facebook Strategist)