Some 70% of Americans say they look at product reviews before making a purchase survey by Penn, Schoen & Berland Associates, a research and consulting firm. And nearly 63% of consumers indicate they are more likely to purchase from a site if it has a product ratings and reviews.
In 2013 and beyond, social proof will gain in importance because customers are becoming more informed all the time. With the power of the internet at their fingertips, customers can know an immense amount of information about your business before ever speaking with a salesperson.
Real, authentic consumer reviews by family and friends can establish a trust and loyalty with your business that all cold traffic leads can not.
But, how do you get these testimonials?
Here are 3 Ways To Get Customer Video Testimonials on Facebook so that you can use them for Facebook Ads
1. Offer your customer something. That’s right, nothing is for free. And even if your customer had a super great experience it doesn’t mean that they will leave you a good review on Facebook. You need to offer them something.
Example Offers I give:
1. Free bottle of wine shipped to your doorstep in exchange for creating me a video testimonial if you loved our products or services.
2. $10 rebate. “If our services were excellent do you mind leaving us a good review on our Facebook page?”
3. Upgrade to expedited shipment or upgrade to an additional product add-on. “How was everything with your order? If you are able to leave us a great review here: (link) we will upgrade your order to (offer).”
SECRET WEAPON STRATEGY:
Get a customer to leave a review on one of your Facebook Ads as a comment.
THIS IS POWERFUL!!!
Notice in the photo (right) how we had a customer leave us a good review on the ad. That way we are targeting people with this same ad, and people are leaving comments on the ad talking about our services and how they enjoyed our products.
There you have it! Lets get started on it. Testimonials are GOLD. Everyone who has a business should be marketing via testimonial ads. 80% of your revenue is going to come from 20% of your Facebook Ads. That 20% is mainly going to be your testimonial ads.