Getting People To Show Up Can Sometimes Be a Headache. So I made this short blog I am going to help explain to you what has worked best for my clients in allowing them to increase their show up rates (or appointments) by 90%.
When running Facebook ads for your business you have a number of leads who fill out a form giving you their details (usually name, email, phone).
These leads normally are taken to an application page following that form to answer some prequalified questions allowing you to get a clear understanding of their pains, problems, and where they are at in the process of becoming one of your clients.
In many cases this will also prematurely let you know if they are a good fit or not for your service.
What most business owners struggle with however is the ability to transition them from becoming a registered lead, to the process of a phone call and setting an appointment then them showing up!
In this short blog I am going to help explain to you what has worked best for my clients in allowing them to increase their show up rates (or appointments) by 90%.
Overview of the Process
First, lets take a quick look at the overview of the process. Now keep in mind that this highly depends on the establishment of your brand! If you have a well established brand and many people know who you are, it will be quite easy to increase your appointment rate! However, if you are kinda knew to the market and not that many people know of you, you gonna have to hustle!
But you can alleviate some of that hustle by applying automation!
In the process above.
1. We get the Lead
2. We immediately call the lead to schedule the appointment
3. We add them to our email list for providing value and next step information
4. We add them to our SMS follow up to ensure accountabilty for appointment
5. We follow up with phone call 1 day / 1 hour prior to the appointment
Now keep in mind again, that this is going to always dictate. Some of our clients use other methods. But we have often found this method being one of the most successful because it ensures a key element known as "accountability."
Accountability means you are no longer going to get a "No Show" as a result of poor communication.
You are going to get someone who is either going to show up, or is going to let you know they can not show up and needs to reschedule because life got in the way.
And believe me, life often gets in the way of things so be flexible and add them to your list for a reschedule, I am sure they will come back around if you provided enough value to them!
Other Ways To Increase Show Up Rates
One of my clients, who also does sales calls for my clients increase his rate by aggressively asking for credit card details over the phone to ensure their spot for the appointment is reserved. This is a very strategic way to ensure they will show for a minor deposit that is refundable and also it helps secure their spot so that no one else claims it.
You have to be very experienced in understanding how and when to ask for their financial information in a way to keep it very secure, and ensure that the prospect feels very comfortable in giving you those details over the phone...
This process definitely has helped increase appointments as it financially holds the person accountable!
I mean, you have to measure your process and accurately know your numbers.
Is it the process of the lead to the phone call that has leaks? If so, then this blog has nothing to do with that. This blog is meant for already getting ahold of your leads on the phone and transitioning them into the appointment.
Is it your sales process? Do you get the leads to show but have trouble closing them into a deal? How much value did you provide your lead before discussing pricing options?
If you do not provide the equivalent value of your service that meets higher than the expectations of what the prospect proceeds as value, then it is going to be hard to close that person into the program because they are going to think it's too expensive.
Too expensive does not always means too expensive. Normally it means that the value did not yet quite exceed the cost of the service!
It is the fallback excuse not to do business with you yet, because they did not get properly sold. So sometimes it is used as an excuse and when this recurrently happens you may want to reevaluate your sales process!
Could it also be your front end? Not driving enough leads into your funnels, or not getting enough higher quality leads due to improper targeting and message.
If this is the case then you need to hire us 😀 to do your marketing!
Learn More About Our Ads Management!