Running lead ads currently and generating cheap leads. The quality sometimes suck if you don't have a good enough process in place such as creative, copy, and a pre-qualification process.
Meta announced several new features to improve lead ads back in May and one of those features in which could improve the quality of your leads by Lead Filtering.
I don't have this feature yet because they are BETA testing it but some accounts do.
What is lead filtering
Lead Filtering allows you to ask qualifying multiple-choice questions at the top of your lead form. If the correct answer is provided by the lead it will allow them to complete the form. If not the user will not be able to finish the form thus they are not qualified to move forward into your funnel.
This is very valuable since the lead form itself auto populates people's information thus providing a huge volume of leads but not necessarily the best in quality at times.
If you find that your sales teams are wasting a lot of time attempting to contact potential leads that aren't their target customer this feature can help.
How to set up a lead filtering lead form
First, we are going to create a Instant-Form just like you normally would do when you are setting up a Lead Form.
It's going to be selected in the campaign level that you are trying to generate leads,
Then inside of the ad set level select "Instant Forms" as so...
And at the "ad level" select create new form.
Complete the form type as you normally would. Then expand the "Questions" section.
You will see a Save time on follow-ups section and from there you can select the button below "add question."
Add a multiple-choice question and from there on the right you should see a toggle for Lead Filtering that you should toggle that "on."
asking the right questions
Now you can input your questions with at least 2 answers. Then you can toggle whether if they select this answer they are a lead, or if the select the wrong answer they are not a lead.
If they select the wrong answer they will no longer be able to submit the lead form. If they select the correct answer they will be able to
After the lead submitted their info the ones who are not qualified will get a specific message customized by you. And the ones who are qualified can either get a message or a link to redirect them to the next step in your funnel at the same time the form will be submitted to those who are qualified.