This awesome new feature Facebook just rolled out (it's still a closed BETA though) but it makes it really easy to provide potential customers with quick chat support on your website! When this new thing releases to everyone it is going to be HUGE!
Get Messages Sent To Your Facebook Page
As a successful business owner, you are like me, and I strongly believe in consolidation! By having this awesome feature on your website and landing pages/thank you pages you will be able to keep a conversation flowing with your audience.
Why on earth would you want to have an availability for the user to communication with you! Well... This is very important because they may have questions that are not answered on that landing page and therefore if they feel any slight in hesitation this could affect your conversions.
They also may be on a checkout page and ready to financially commit with you but there is just one thing they need to talk to you about before they do so and now you have the availability to communicate with your user!
This is awesome because if you have a messenger bot set up you could have an automated trigger based on a keyword to instant message your user and answer their question that they may have!
How To Use It?
The first thing you need to do is if you do not have it yet, you can fill out an application. As it is in the closed BETA testing stage right now it is not yet available to everyone, however when it becomes available you will be notified since you took time to fill out their application.
The image below is from a software called Chat Fuel who is one of the lucky ones that has this tested feature.
So when someone clicks chat now, they are going to be instantly talking to the messenger bot and also added to their subscriber list!
I realize bots can be a frustrating experience for some people. So just make sure there is always an option to stop the bot experience and chat with an actual person.
I do not have it yet but once it becomes available it will be a HUGE thing! Because now when you send traffic to your website you can start conversations with them and you can add them to subscriber list and send them follow messages and broadcasts just like you would do with emails!