We took on a client who was using Facebook Ads, Billboards, TV ads, and even newspaper ads to generate leads into his business. None of them were getting him a high enough ROI.
So we told him that he was missing a big piece of the puzzle.
Which was the NEW YELLOW PAGES. Google.
If done right, Google will bring you instant Red Hot Leads who are sometimes desperate for your services.
So we created a Marketing Strategy, set up goals and ran Google Ads to his landing page we helped him create. Within the first day of setting his stuff up, and creating a High Converting Adwords friendly Landing Page, he starting to get qualified sign ups and phone calls!
We were able to figure out which peak times of the day was he getting most of his phone calls and which times of the day were his sign ups.
As you can see most of his signs ups came around 8pm (2000 hrs).
Roughly after a week and a half we were able to review the specific keywords that really distinguished between the clients who were in desperate need of help, and the ones who were just inquiring about cost, and other stuff.
This is where it really got interesting as we could see the value of each keyword and how many times that keyword were converting (meaning getting people to sign up or phone calls).
So a basic overview of how this works…
Imagine a client typing in a specific keyword such as Personal Injury Lawyers of New York City. We know specifically that he has got to be a Red Hot Lead. These types of people have already taking that extra step to let you know that they are looking for your services.
We were able to help our client generate 3x as many leads than before because…
Book A Free Consultation That Will: