Why Leverage a Post Anyway?
When we run Facebook ads, sometimes they need a little push to get things going! Often it comes down to luck. Literally. If the first 100-500 impressions are shown to a users who takes action and sign up.
Facebook will prematurely say "Hey, this post is really hott, lets go ahead and push it to other people for a fraction of the cost!"
Then what happens is it has momentum and is pushed to more and more people for cheaper and cheaper and we LOVE that! Until it eventually starts to fatigue and die down. I am sure you have seen this before right?
So if we were to have our users engage on our post. FB then deems this post "worthy" of pushing it to the top of the feeds and to other users for fractions of what you are actually bidding for. Reason is because Facebook will believe this post is getting interaction and therefore will agree to show it to other users in the feeds for cheaper costs! In turn you save money as your ad gets shown to more people!
Also in turn this helps you get cheaper clicks, cheaper leads, of course overall getting you more out of what you are spending!
How It Works?
Lets take a Facebook post! The post below this you will see I have embedded it into my blog.
If I was to give you an incentive and lets say, I will offer you a Facebook ads blueprint that will help you with your copywriting on your ads. All you have to do to get it is to leave a comment on my post, and then my bots will send you a message with the blueprint plus a video that will show you how to use it.
Therefore if I give a distinct call to action to direct users from a funnel or blog post to a post. I will tell them to leave a comment in turn it will help me create more engagement on my post and expose my ad to more people cheaper.
Let's Try it Out!
Click the link post below and comment: "YES" and my bots will send you a Facebook ads blueprint for copywriting that will help you dial in your messaging on your ads!
Comment "Yes" To Receive Your FREE FB Ads Blueprint on Copywriting!