use market call outs!
Not sure if you know this... But marketing call outs is a very important way to help distiguish who it is you are wanting to target.
Ideally, you do not want to target the wrong people because what happens is they may click your ad. Waste your money. Then... Worse, they may even take their time to sign up on your funnel or landing page and then book a call with you knowing that they have no intention of even going forward with your service. That not only wasting your money, but it also wastes your time, which is more valuable in my opinion! By using a marketing call out, you will have the chance to speak to the market who you want! But before you do that you need to come to an understanding! Not everyone is a good fit!
Not every one has an iphone. Some people have other type of phones. Therefore not everyone is a good fit for your service.
Some people, just are not right! I hate to say that, because we all want "everyone" to be a good fit. This is for everyone, I mean is it? But it's not! And the moment you come to an understanding of this, the easier it will feel when someone says "no." how we used marketing call outs!
One of our clients was running a campaign. The lead signed up and went through the entire funnel and filled out an application then booked an appointment!
Only after getting this lead and others on the call. He appeared to be speaking with people who were jobless, and didn't have no employment background. The leads were crap and wasn't really able to afford his service so we had to do something quick in order to help him get better quality people into his funnel. So it wasn't that hard we just need to change up our message. Inside of Facebook you can only do so much when it comes to targeting, and interest/behavior. So all we had to do change our marketing call out to something more specific. Are You a Busy Professional Working In _____ Area? Once we used this call out the leads he was getting was night and day. He was getting great quality leads from people who was in his working area who actually had business executive jobs and could afford his service! We started to dial it down even better once we started to get a better understanding of his market and what their specific needs were through his application form. Are You a Busy Executive That Never Takes Time To Do a Check-Up? (and the image was a man getting a checkup at the doctor's office) Now we really hit gold! Because we were speaking directly to the market we wanted to attract into his funnel. The Cost Per Lead started to increase a little bit, but the quality was so much more better therefore the Cost Per Sale was LOWER! another example
Another client was targeting specifically people who had injured themselves in the gym and was looking to make a change to their health by recovery exercise. Notice the call out on the image that we used to attract people who was tired of getting injured!
Using market call outs works!
Market call outs works great charms when it comes to getting great leads into your funnel.
But, it is only one part of the entire process, where there are other important parts that you need to consider to use in order to get the best quality lead possible! If you want to find out how to target the right avatar using all of the steps, I suggest you click here to fill out a form and I would be more than happy to show you! I am honest, I am going to bride you on our ads management program which you will be very interested in, if you want to have my team set this all up for you! Learn More by clicking here now!
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