1. Use facebook lead forms
Reason being is because of the IOS updates Facebook has restricted knowledge from the pixel on what happens next after the user leaves the platform and goes to a website or funnel.
Lead forms keeps the user in the platform and is optimized better to capture information cheaper.
2. use video ads.
Because Facebook Reels, Instagram videos and even Tik Tok are now being shared more than ever before. Image ads do not stand out like they use to and now competing for attention on the platform has been harder than before. Must use more variations of video ads to seek better performances.
3. run aida using video ads: engagement objective
Reason being is because engagement shows the data of the ad account that gets more clicks, likes, shares, and comments increasingly becoming a more trustworthy healthy ad account. This aids in the accounts overall performance to include lower costs and getting more impressions at cheaper rates.
This is best used for brand new accounts and also best used for marketing to brand new audiences. Remember, their overall objective to to create a recurring positive user experience in the platform keeping people on their platform longer.