 You may already know how powerful Facebook is. It's reach and platform even to this day is still one of the largest advertising platforms in the world. As so many advertisers gained access to the platform, it's gotten to become more difficult to reach your audiences, and with the so many restrictions that's taken place inside of the ads manager, it's gotten to become harder and harder to reach the right market with the right message profitable enough to sustain growth. That's why I wanted to tell you that now more than ever it's imperative to get a good brand established that way you can connect with your audience better. You've have more people reacting to your offers, and organic traffic would flow in the masses to your funnels and websites. I'm not going to lie. This does take time, however... Once you do this, you'll reap the benefits of the platform and so many others. That's why I created the system from the AIDA principle that I call "The AIDA Formula" where you can establish a strong, trustworthy relationship with your audiences gaining their trust and overtime persuading them to take you up on your products or services. You can read more about the AIDA formula here, and you can even download my AIDA formula template here, but I will explain further below. Awareness This is the part where we are wanting to first make sure we are targeting the right people by giving them a message that only our prospects would be interested in. And 2. this is the part that gives them some value to earn their trust. This value driven content piece has to be so valuable that it forces them to want more information from you. Think of it as something that can help them with where they are without asking them for any type of commitment. Interest This is the part where we drive interest in your service or products. We have to give them some more value but this time we educate them about what it is that we can do for them to help them with whatever problem or pain their having. We educate them about the benefits of our products or services which (you guessed it) creates "interest." Desire This is the part that creates desire for your products or services. And the best way to do that is by "proof." That means testimonials, case studies of people who enjoyed your products or services and who praise you. This proves to them that you can actually help them and it creates a strong desire for your product or service. The case studies need to be story based and relevant to the audience who's viewing them. Action The last step to where we drive them to take action upon your products or services. This is the irresistible offer we make, that makes them want to take you up on whatever you're delivering. The amazing thing about the AIDA formula is if you have a strong enough connection with your audience, you could create an offer that SUCKS, and people would still sign up for it! All because of the relationship you've established with your audience. I highly recommend downloading my AIDA formula templates and creating some valuable content that your market needs to help you dominate your industry!  |
