If you are a business owner who is highly reliant on Digital Marketing for customer acquisition - your Facebook Ad Account is one of the most important Digital Assets you may possibly have. One of the biggest problems that you could ever encounter, then, is a disabled Ad Account! Uh-oh!
If this has ever happened to you, or it’s currently happening now, better read on! Below you’ll learn about the usual causes - and most importantly, the next steps you’ll have to take to hopefully get Facebook retract the Ad Account Deactivation! WHY WOULD FACEBOOK DO THIS TO ME???
There are many reasons for facebook to disable your Ad Account.
Among the reasons are:
Failure to Comply to Facebook Advertising Policies
I RECEIVED AN EMAIL SAYING THEIR DECISION IS FINAL!! WHAT DO I DO??
If you’re the type who can accept defeat right off the bat - you can proceed by letting go of the disabled ad account and create a new Business Manager and Ad Account.
Upon creating your new accounts, make sure you connect a secure payment method, and start off advertising small with a Brand Awareness or Post Engagement Campaign. If you’re the type who aggressively wants to restore their account for the important investment you have allocated in it - You can seek help through Facebook Chat Support for an internal review and reevaluation of your appeal/s. HOW CAN I MAKE SURE THIS DOES NOT HAPPEN AGAIN?
1. Test ads before making duplicates! Wait for ad approval for one ad before proceeding to create more!
2. Study and take to heart the Facebook Advertising Policies! Make sure all advertisers of your ad account are well informed about this. 3. Create a back up ad account. This will ensure that you can still run your ads while you are appealing for reactivation. 5. Only have payment information on the account you’re actively using. Make sure your payment method is valid and useable! 6. Use the Business Manager and stop using your personal ad account. Getting your Facebook Ad Account Disabled is a tough time... but surely whatever Facebook's decision will be - you can get through it!
This blog is written by: Hazel (CPC Ninja Ads Manager/ Team Leader / Facebook Strategist)
What is ctrClick-Through-Rate (CTR) is the determination of how much of a percentage people click through your ad. In most cases, Link Click-Through-Rate (LCTR) is the determination of how much of a percentage people click through the ad to a link whether it's a funnel, or landing page. This is one of the most important attributes because it's Facebook number one source to determine how relevant your ad is to the audience, and how much you will be spending to get a click (and also lead). improving your ctr will lower your costWhen it comes to statistics it's definitely a numbers game. A science. If you get 100 impressions. And 1 click out of 100 impressions you will receive a 1% CTR. In most markets a 1% CTR is an average good CTR. Notice how the CTR for the top one is .47% but the one below that is .24%. The lower the CTR the more expensive the click will be in most cases due to relevance of the ad to the market. Facebook wants you to show more ads that are relevant or what the market seems most interested in. This will give you the cheaper costs. The cheaper leads. The more leads you will get within your budget. How to improve your ctrBelow are a list of things to focus on to improve your CTR. Remember, improving your CTR will decrease your cost, and thus give you more ROAS. Fix your image.... By improving your image, you will get more attention. So for example if your ad is shown to 100 people. But only 20 people notice it and out of 20 people who notice it. 10 people read the copy on it. And out of the 10 people who read the copy 1 person clicks. This gives you a 1% CTR. (1/100) Let's say you change the image to something more attractive. And 40 people notice it. Out of 40 people who notice it, 20 people read the copy. Out of 20 people who read the copy 2 people click. That's a 2% CTR. So if your CTR was 1% but now it's 2%. Your cost was $5 per click, you could have reduced your cost by 200-450%. Thus your cost will be $2 or so. Getting a $2 click within a $50/day ad spend will give you 25 clicks to the funnel. You were getting $5 clicks which gave you 10 clicks. And you know the numbers continue. Let's say out of 10 clicks your get 5 sign ups. That means you spent $50 to get 5 leads which cost you $10 per lead. When in fact by changing the image you are now getting 11 leads (25 clicks gets you 12 leads) That's $2 per lead. You just spend the same budget to acquire more leads by changing only the image. Fix Your Copy The copy on your ad, will also determine your CTR. If you have copy that suck, you will likely not get a lot of interested people wanting to learn more. If you have copy that is on point, you will get a lot of people clicking the ad wanting to know more about what you have to offer. If you have 100 people that read your ad, and only 25 people click through it because they want to learn more. By changing the copy, let's say you have a stronger Call To Action. So out of 100 people that read it, 50 people click through. You just doubled your CTR by improving your copy on the ad. Tips and tricks
If you are looking to get more leads at higher quality then this blog is for you! I am going to cover the hard truth about how to get more leads from your offer, and of course how to convert those leads into higher quality clients!
first you need to understand this
There is too much noise in the Facebook feeds nowadays. So many advertisers are marketing trying their best to get your attention and preach you the same exact message everyone else is.
To be honest your future clients are seeing the same thing. We are so easily creating ads that have certain offers luring people into the funnels and asking them for some form of... Financial commitment. Yea, me too! But what you are going to have to understand whether you agree to this or not is not everyone is ready... That is #1, and #2 not everyone trust that you can help them! Most of my clients that I talk to, tell me that their clients have tried to seek help already before only to find out that success isn't given. brand awareness comes first!!!
In order to win the hearts of your customers, truthfully you are going to have to treat this like a relationship.
You do not want to start off too fast because in the end things just don't work out now do they? In the beginning you need to give value. You need to scratch an itch that your customers have in order to fully get their attention and begin to earn their trust that you can help them. This is the only way to truthfully be able to win their heart, and have them open their wallets to you ready to purchase your services. It's not going to be easy. Trust me. But if you do it right, and if you set up a system (i.e. CRM, email/bot nurturing, provide value in your ads, videos, blog posts, the whole nine yards of everything) you will grow a brand and importantly establish yourself as a dominating business in the industry. Guaranteed! Guaranteed! You will see success but you have to give value first in order to earn the hearts of people! Provide content to your audience on Facebook. You don't even have to let them leave the platform. Create a video giving value, giving useful information, on how to help them in the pain or problem that they are having. From there you can build an audience of trust and remember that is just the beginning! drive interest
Don't expect to create 1 or 2 posts and give value then immediately run them into an offer. It doesn't work that way. Now I'll admit you may have some (very few the least) who will sign up but chances are you didn't give enough value. Think of it as a date. The first and second date you are not going to ask them to marry you now are you? (well at least most of us won't) But... You need to give them more value.
Now in order to create interest you need to do the following. 1. Ask them a question and find out what it is that they want. 2. Now go get that answer or solution and provide that to them. You may have 5 different types of clients that need 5 different type of solutions because they have 5 different types of problems. Go get all of them and bring them back to them. Drive people to your blog posts, or create more videos that address these problems and give them the solutions to them so that you can continue to build good will and trust. Establish yourself as the dominating authority in your industry. Establish yourself as the dominating authority in your industry. create desire
Don't tell me, show me...
In order to create desire for your services they need to be solution aware FIRST. They need to understand that it is you that can provide a solution to their problem and you have done so for so many other clients before. This requires Case Studies, Testimonials, social proof reviews, videos, blog posts, everything you can get your hands on to get feedback from your clients to prove to other people that you have helped them. Now some of your clients won't be willing to give you testimonial videos just for the sake of it, so you need to give them a reason to do so. Such as, a FREE bottle of wine, or something that can give them the motivation to praise you. Even if you do a great job, and help their life, they are still not obligated to provide a testimonial video. Now, let's face it. I bought an Iphone X, and I like the phone. However, I am not obligated to take time out of my day to provide a case study about the phone now am I? Same goes for your clients! Create an IRRESISTIBLE offer
Now it's time to run a live Facebook ads campaign. This campaign will be specific to obtaining a goal. What is your goal out of this campaign to be?
I want to get 400 Leads and my target Cost Per Lead should be roughly $10. I want to get 325 applications out of this campaign and have at least 230 booked appointments. This is the numbers factor that will allow you to set the pace on what you should spend and how much it will take to get things to work. Some marketing agencies tell you what you should spend or include their budget into the fee. I don't get that. How is it possible to even know how many leads you want and what your expectations are out of the campaign. What if you want 10,000 leads? That amount of numbers probably won't cover the spend and the fee of course. Create an offer that your market wants. If you do not know what to create, go back to your survey funnel and understand what it is that you market needs. Create an offer that solves a very specific problem and you will get the right people into your funnel plain and simple. Now that you have an market that understands your brand, trusts you, and follows you. It won't be hard to scale your business as long as you continue to provide value all the way up until the phone call and beyond!
use market call outs!
Not sure if you know this... But marketing call outs is a very important way to help distiguish who it is you are wanting to target.
Ideally, you do not want to target the wrong people because what happens is they may click your ad. Waste your money. Then... Worse, they may even take their time to sign up on your funnel or landing page and then book a call with you knowing that they have no intention of even going forward with your service. That not only wasting your money, but it also wastes your time, which is more valuable in my opinion! By using a marketing call out, you will have the chance to speak to the market who you want! But before you do that you need to come to an understanding! Not everyone is a good fit!
Not every one has an iphone. Some people have other type of phones. Therefore not everyone is a good fit for your service.
Some people, just are not right! I hate to say that, because we all want "everyone" to be a good fit. This is for everyone, I mean is it? But it's not! And the moment you come to an understanding of this, the easier it will feel when someone says "no." how we used marketing call outs!
One of our clients was running a campaign. The lead signed up and went through the entire funnel and filled out an application then booked an appointment!
Only after getting this lead and others on the call. He appeared to be speaking with people who were jobless, and didn't have no employment background. The leads were crap and wasn't really able to afford his service so we had to do something quick in order to help him get better quality people into his funnel. So it wasn't that hard we just need to change up our message. Inside of Facebook you can only do so much when it comes to targeting, and interest/behavior. So all we had to do change our marketing call out to something more specific. Are You a Busy Professional Working In _____ Area? Once we used this call out the leads he was getting was night and day. He was getting great quality leads from people who was in his working area who actually had business executive jobs and could afford his service! We started to dial it down even better once we started to get a better understanding of his market and what their specific needs were through his application form. Are You a Busy Executive That Never Takes Time To Do a Check-Up? (and the image was a man getting a checkup at the doctor's office) Now we really hit gold! Because we were speaking directly to the market we wanted to attract into his funnel. The Cost Per Lead started to increase a little bit, but the quality was so much more better therefore the Cost Per Sale was LOWER! another example
Another client was targeting specifically people who had injured themselves in the gym and was looking to make a change to their health by recovery exercise. Notice the call out on the image that we used to attract people who was tired of getting injured!
Using market call outs works!
Market call outs works great charms when it comes to getting great leads into your funnel.
But, it is only one part of the entire process, where there are other important parts that you need to consider to use in order to get the best quality lead possible! If you want to find out how to target the right avatar using all of the steps, I suggest you click here to fill out a form and I would be more than happy to show you! I am honest, I am going to bride you on our ads management program which you will be very interested in, if you want to have my team set this all up for you! Learn More by clicking here now!
FACEBOOK ADS IS DYING?
Not at all. However the costs in the auction, the bidding for placement in the feeds has significantly gone up!
Studies predict that ad costs have went up at least 13-27% by the beginning of the year. That is a significant INCREASE! But I created a blog post that will help you overcome some of these struggles and how Facebook is rewarding it's advertisers who use "certain strategies" and certain platforms in their feeds. Understanding "why" Facebook rewards us is going to be the key element to the success of your marketing campaigns! So listen up! Facebook messenger ads!
You may have seen this enough everywhere!
Messenger ads. You have them in the campaign settings where you can select your objective. You also have them in the ad set settings (like the image above) where you can select where you would like your destination to go. Such as messenger placement or now "What's App."
So what does this mean? it means facebook would love for you to keep their users on your platform
You see, Facebook temporarily loses it's users when you take them off of their platform. That's why you may see ads that keep users on the platform, and promoted posts that gets engagement, shares and comments.
This shows the users a "Positive Experience" and by doing so they will reward you for that! You will start to see your costs get cheaper and cheaper, and your impressions will go higher and higher. That means more exposure for cheaper costs! Running Messenger Ads keeps it's users in the messenger platform, and it also helps you start a conversation with your potential customers so that you can help them make decisions to financially commit to your products or services... Prematurely... You need to focus on conversational marketing!Conversational marketing is the new form of marketing as of 2019. This is the day in age where you can lead your customers into a personalized 1 on 1 conversation in messenger. THIS IS POWERFUL! Big companies already now have messenger sales departments whose purpose is "only" conversations in messenger.
If you do this correctly, you will see a significant increase in Cost Per Acquisitions depending on your offer, and targeting of course! conversion ads still work but you need to think out of the box
Facebook has rewarded us with the ability to run ads in a square size format. So therefore you are able to get link post ads in the feeds that can cover up just about the mobile screen. This in turn exposes your brand to people and can increase your CTRs.
Now what you want to focus on is the creative... What type of image will attract the user, and what type of offer will get them to click? Sell the Impression with the Image/Video Sell the click with your copy! The copywriting has to be in line with the amazing offer you are giving away. Be sure to focus not on the conversion but the click then the funnel or form will in-turn sell the conversion.
Take a look at the blog post above.
The "Left Ad" was the one that got the more clicks, at the cheapest costs. Why??? Because I told a story... I used First Person View... And of course, I created a "Fear." Consider this when you write your copy and you may get higher CTRs which will in turn get you cheaper costs!
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