If you are looking to get more leads at higher quality then this blog is for you! I am going to cover the hard truth about how to get more leads from your offer, and of course how to convert those leads into higher quality clients!
first you need to understand this
There is too much noise in the Facebook feeds nowadays. So many advertisers are marketing trying their best to get your attention and preach you the same exact message everyone else is.
To be honest your future clients are seeing the same thing. We are so easily creating ads that have certain offers luring people into the funnels and asking them for some form of... Financial commitment.
Yea, me too!
But what you are going to have to understand whether you agree to this or not is not everyone is ready... That is #1, and #2 not everyone trust that you can help them!
Most of my clients that I talk to, tell me that their clients have tried to seek help already before only to find out that success isn't given.
brand awareness comes first!!!
In order to win the hearts of your customers, truthfully you are going to have to treat this like a relationship.
You do not want to start off too fast because in the end things just don't work out now do they?
In the beginning you need to give value. You need to scratch an itch that your customers have in order to fully get their attention and begin to earn their trust that you can help them.
This is the only way to truthfully be able to win their heart, and have them open their wallets to you ready to purchase your services.
It's not going to be easy. Trust me. But if you do it right, and if you set up a system (i.e. CRM, email/bot nurturing, provide value in your ads, videos, blog posts, the whole nine yards of everything) you will grow a brand and importantly establish yourself as a dominating business in the industry. Guaranteed! Guaranteed! You will see success but you have to give value first in order to earn the hearts of people!
Provide content to your audience on Facebook. You don't even have to let them leave the platform. Create a video giving value, giving useful information, on how to help them in the pain or problem that they are having. From there you can build an audience of trust and remember that is just the beginning!
Don't expect to create 1 or 2 posts and give value then immediately run them into an offer. It doesn't work that way. Now I'll admit you may have some (very few the least) who will sign up but chances are you didn't give enough value. Think of it as a date. The first and second date you are not going to ask them to marry you now are you? (well at least most of us won't) But... You need to give them more value.
Now in order to create interest you need to do the following.
1. Ask them a question and find out what it is that they want.
2. Now go get that answer or solution and provide that to them.
You may have 5 different types of clients that need 5 different type of solutions because they have 5 different types of problems. Go get all of them and bring them back to them.
Drive people to your blog posts, or create more videos that address these problems and give them the solutions to them so that you can continue to build good will and trust.
Establish yourself as the dominating authority in your industry. Establish yourself as the dominating authority in your industry.
Don't tell me, show me...
In order to create desire for your services they need to be solution aware FIRST. They need to understand that it is you that can provide a solution to their problem and you have done so for so many other clients before.
This requires Case Studies, Testimonials, social proof reviews, videos, blog posts, everything you can get your hands on to get feedback from your clients to prove to other people that you have helped them.
Now some of your clients won't be willing to give you testimonial videos just for the sake of it, so you need to give them a reason to do so. Such as, a FREE bottle of wine, or something that can give them the motivation to praise you.
Even if you do a great job, and help their life, they are still not obligated to provide a testimonial video. Now, let's face it. I bought an Iphone X, and I like the phone. However, I am not obligated to take time out of my day to provide a case study about the phone now am I?
Same goes for your clients!
Create an IRRESISTIBLE offer
Now it's time to run a live Facebook ads campaign. This campaign will be specific to obtaining a goal. What is your goal out of this campaign to be?
I want to get 400 Leads and my target Cost Per Lead should be roughly $10. I want to get 325 applications out of this campaign and have at least 230 booked appointments.
This is the numbers factor that will allow you to set the pace on what you should spend and how much it will take to get things to work.
Some marketing agencies tell you what you should spend or include their budget into the fee. I don't get that. How is it possible to even know how many leads you want and what your expectations are out of the campaign.
What if you want 10,000 leads? That amount of numbers probably won't cover the spend and the fee of course.
Create an offer that your market wants. If you do not know what to create, go back to your survey funnel and understand what it is that you market needs.
Create an offer that solves a very specific problem and you will get the right people into your funnel plain and simple.
Now that you have an market that understands your brand, trusts you, and follows you. It won't be hard to scale your business as long as you continue to provide value all the way up until the phone call and beyond!
use market call outs!
Not sure if you know this... But marketing call outs is a very important way to help distiguish who it is you are wanting to target.
Ideally, you do not want to target the wrong people because what happens is they may click your ad. Waste your money.
Then... Worse, they may even take their time to sign up on your funnel or landing page and then book a call with you knowing that they have no intention of even going forward with your service.
That not only wasting your money, but it also wastes your time, which is more valuable in my opinion!
By using a marketing call out, you will have the chance to speak to the market who you want! But before you do that you need to come to an understanding!
Not everyone is a good fit!
Not every one has an iphone. Some people have other type of phones. Therefore not everyone is a good fit for your service.
Some people, just are not right! I hate to say that, because we all want "everyone" to be a good fit. This is for everyone, I mean is it?
But it's not! And the moment you come to an understanding of this, the easier it will feel when someone says "no."
how we used marketing call outs!
One of our clients was running a campaign. The lead signed up and went through the entire funnel and filled out an application then booked an appointment!
Only after getting this lead and others on the call. He appeared to be speaking with people who were jobless, and didn't have no employment background.
The leads were crap and wasn't really able to afford his service so we had to do something quick in order to help him get better quality people into his funnel.
So it wasn't that hard we just need to change up our message. Inside of Facebook you can only do so much when it comes to targeting, and interest/behavior. So all we had to do change our marketing call out to something more specific.
Are You a Busy Professional Working In _____ Area?
Once we used this call out the leads he was getting was night and day. He was getting great quality leads from people who was in his working area who actually had business executive jobs and could afford his service!
We started to dial it down even better once we started to get a better understanding of his market and what their specific needs were through his application form.
Are You a Busy Executive That Never Takes Time To Do a Check-Up? (and the image was a man getting a checkup at the doctor's office)
Now we really hit gold! Because we were speaking directly to the market we wanted to attract into his funnel.
The Cost Per Lead started to increase a little bit, but the quality was so much more better therefore the Cost Per Sale was LOWER!
Another client was targeting specifically people who had injured themselves in the gym and was looking to make a change to their health by recovery exercise. Notice the call out on the image that we used to attract people who was tired of getting injured!
Using market call outs works!
Market call outs works great charms when it comes to getting great leads into your funnel.
But, it is only one part of the entire process, where there are other important parts that you need to consider to use in order to get the best quality lead possible!
If you want to find out how to target the right avatar using all of the steps, I suggest you click here to fill out a form and I would be more than happy to show you! I am honest, I am going to bride you on our ads management program which you will be very interested in, if you want to have my team set this all up for you!
Learn More by clicking here now!
FACEBOOK ADS IS DYING?
Not at all. However the costs in the auction, the bidding for placement in the feeds has significantly gone up!
Studies predict that ad costs have went up at least 13-27% by the beginning of the year. That is a significant INCREASE!
But I created a blog post that will help you overcome some of these struggles and how Facebook is rewarding it's advertisers who use "certain strategies" and certain platforms in their feeds. Understanding "why" Facebook rewards us is going to be the key element to the success of your marketing campaigns!
So listen up!
Facebook messenger ads!
You may have seen this enough everywhere!
Messenger ads. You have them in the campaign settings where you can select your objective. You also have them in the ad set settings (like the image above) where you can select where you would like your destination to go. Such as messenger placement or now "What's App."
So what does this mean?
it means facebook would love for you to keep their users on your platform
You see, Facebook temporarily loses it's users when you take them off of their platform. That's why you may see ads that keep users on the platform, and promoted posts that gets engagement, shares and comments.
This shows the users a "Positive Experience" and by doing so they will reward you for that! You will start to see your costs get cheaper and cheaper, and your impressions will go higher and higher.
That means more exposure for cheaper costs!
Running Messenger Ads keeps it's users in the messenger platform, and it also helps you start a conversation with your potential customers so that you can help them make decisions to financially commit to your products or services... Prematurely...
You need to focus on conversational marketing!
Conversational marketing is the new form of marketing as of 2019. This is the day in age where you can lead your customers into a personalized 1 on 1 conversation in messenger.
THIS IS POWERFUL!
Big companies already now have messenger sales departments whose purpose is "only" conversations in messenger.
If you do this correctly, you will see a significant increase in Cost Per Acquisitions depending on your offer, and targeting of course!
conversion ads still work but you need to think out of the box
Facebook has rewarded us with the ability to run ads in a square size format. So therefore you are able to get link post ads in the feeds that can cover up just about the mobile screen. This in turn exposes your brand to people and can increase your CTRs.
Now what you want to focus on is the creative... What type of image will attract the user, and what type of offer will get them to click?
Sell the Impression with the Image/Video
Sell the click with your copy!
The copywriting has to be in line with the amazing offer you are giving away. Be sure to focus not on the conversion but the click then the funnel or form will in-turn sell the conversion.
Take a look at the blog post above.
The "Left Ad" was the one that got the more clicks, at the cheapest costs.
Because I told a story... I used First Person View... And of course, I created a "Fear."
Consider this when you write your copy and you may get higher CTRs which will in turn get you cheaper costs!
Scale your business through Facebook Ads by using these 6 Tips!
Tip # 6: Install YOUR Facebook Pixel
Tip #5: OPTIMIZE FOR YOUR BEST PIXEL
We have seen some of the best results come from optimizing for your best pixel. As long as you are able to get at least 50 conversions within a 7 day window you will use Facebook's algorithm to your full advantage. If you are not able to get 50 conversions within that 7 day block, then it may be best to optimize for landing page views until you reach that target as what happens is Facebook will still kinda randomly target users based on engagement on the post and clicks vs just targeting the likely people who they believe will convert and fired that pixel.
Tip #4: Separate Your Ad Set by Gender/AGE
In most ads you can talk differently to women than men in the ad. It will help give you a better click through rates in which would reduce your costs and it may even help you get more qualified clicks too. You can also separate them by age group. Don't worry so much on potential reach, just try your best to speak to the market of your ideal client within that age range and you will find out how much ads spend you can save by toning your message to match the market!
Tip #3: Upload Your Email List To Facebook
About how many of your customers actually open your email? Out of those who open your email about how many of them actually take action on your offers?
Upload your email list to Facebook and promote your email list via Facebook Ads. It helps you get more engagement with what you are promoting and increase the chances of your content being seen.
Tip #2: Split Test Your Ads
You can see in the image above Audience 13 USA was a little more expensive cost per click that the Audience 13 in Mexico. This highly could be due to competition. But good thing we split tested it because the USA audience gave us more conversions!!! Get my point? You have to split test multiple ads and also ad sets so that you can leverage your data to make more accurate decisions. Some ad sets will not work. Some will. And the ones that will you need to through your budget to them, and reduce budget to the ones that are not working!
Tip #1: Don't Guess! TEST!!!
A lot of times we guess instead of testing. What we think and what actually happens are more often two very different things.
Look at this ad image below. Had no idea this would actually convert for us on a massive level but it did! I was about to delete this to be honest. Good thing I didn't!
If you are a business owner who is highly reliant on Digital Marketing for customer acquisition - your Facebook Ad Account is one of the most important Digital Assets you may possibly have. One of the biggest problems that you could ever encounter, then, is a disabled Ad Account! Uh-oh!
If this has ever happened to you, or it’s currently happening now, better read on! Below you’ll learn about the usual causes - and most importantly, the next steps you’ll have to take to hopefully get Facebook retract the Ad Account Deactivation!
WHY WOULD FACEBOOK DO THIS TO ME???
There are many reasons for facebook to disable your Ad Account.
Among the reasons are:
Failure to Comply to Facebook Advertising Policies
I RECEIVED AN EMAIL SAYING THEIR DECISION IS FINAL!! WHAT DO I DO??
If you’re the type who can accept defeat right off the bat - you can proceed by letting go of the disabled ad account and create a new Business Manager and Ad Account.
Upon creating your new accounts, make sure you connect a secure payment method, and start off advertising small with a Brand Awareness or Post Engagement Campaign.
If you’re the type who aggressively wants to restore their account for the important investment you have allocated in it - You can seek help through Facebook Chat Support for an internal review and reevaluation of your appeal/s.
HOW CAN I MAKE SURE THIS DOES NOT HAPPEN AGAIN?
1. Test ads before making duplicates! Wait for ad approval for one ad before proceeding to create more!
2. Study and take to heart the Facebook Advertising Policies! Make sure all advertisers of your ad account are well informed about this.
3. Create a back up ad account. This will ensure that you can still run your ads while you are appealing for reactivation.
5. Only have payment information on the account you’re actively using. Make sure your payment method is valid and useable!
6. Use the Business Manager and stop using your personal ad account.
Getting your Facebook Ad Account Disabled is a tough time... but surely whatever Facebook's decision will be - you can get through it!
This blog is written by: Hazel (CPC Ninja Ads Manager/ Team Leader / Facebook Strategist)
First Find the Problem
If you are running Lead Generating Facebook ad campaigns. And you are either getting no leads at all or just expensive leads. You are going to first need to find out the problem. There are either two reasons why an ad is not working.
1. The Ad is getting NO Clicks, therefore no traffic is going to the page thus no leads.
2. The Ad is getting clicks, but no one is taking action on the landing page and signing up.
The Ad is Getting Little to No Clicks
Check your metrics and see what is the Link Click Through Rate. (LCTR)
This is the determining factor to see if anyone is clicking on your ad or not. Thus you can see from the image above the ad that got more clicks was the one that got the highest LCTR thus the cheapest Cost Per Link Click (LCPC).
The most expensive ad was the one that got a 0.28% LCTR. Thus giving me a expensive $7.75 click. Ouch!
So I turned that ad off, and then keep running the one that got the 1% LCTR.
It is normal to get a LCTR of at least 1%. If you can get a 2% or higher LCTR then you should be getting some good traffic to your funnel thus cheaper cost per clicks and leads.
How To Fix It?
To increase the LCTR (which will give you cheaper cost per click thus more clicks thus more leads) you need to focus on the image or video you are running. By changing the image or video can get the attraction you need to read the content on the ad and produce you a click.
Next focus on the copy. Is the copy giving them a specific call to action and reason? The most part of this is the image or video but the second part comes down to the copy.
The image or video will attract the audience, and the copy will determine the type of audience who clicks!
Getting Clicks But No Sign Up?
First off, if you are getting clicks. The LCTR is above 1% and you are driving traffic to your funnel. But when they get to the landing page they are not converting. We need to assess the reason why?
1. Does it work? (test it, and make sure. Sometimes that's all it takes to find an error)
2. What does the ad say, and then when they land on the page what does the page say? Does the page take them further into the conversation promised on the ad?
Are you promising them apples on the ad, and then when they land on the landing page the are learning about oranges. Remember... They didn't want oranges, they wanted apples.
3. The funnel just plain sucks. It's okay. You don't have to change the entire funnel. Some tweaks such as headlines, and call to actions (CTAs) on the buttons will do the trick. Split test your AB and test the small things out. Headlines and CTAs.
How to Fix Your Funnel?
1. Split test the landing page with a different headline (tip: you can test headlines in the ad first and see what is hot, then put them on the landing page)
2. Split test your call to actions and make them very specifically clear.
3. What is your promise? You don't have to repeat yourself but you can from the ad to the funnel however, continue the conversation where it was left off. (long form ads to long form sales letters work really good if you got your targeting right!)
4. Just hire us, and we will do it for you! :) Learn How!
-by Monina Perez
Great customer Video testimonials can grow your business faster than practically any other kind of content.
When you do sales, you can dial in your messaging and implement different types of strategies but, if people don’t trust you they will not buy from you.
Video testimonials are far more effective than text-based testimonials because with text, people can not read the body language and other physical cues that attests to the authenticity of a testimonial.
This means that when we get a testimonial video:
PROBLEMS COME WHEN..
we don’t know how to get the right testimonial video. It will never be enough to only get vague exclamations like “I love it!”
So, here are tips to get those great customer testimonials and make your marketing more trustworthy and effective:
Ask specific questions
If you only do one thing from this list, this is the one to focus on.
You’ve got to ask specific questions when you reach out to customers and ask for testimonials, this is because it gives them a framework to work with.
Say you own a gym, which customer feedback would you rather feature?
“I love the new equipment and the new program, thanks!”
“I have felt frumpy and self-conscious about my body for years. But then I found (your name) here at (your gyms name). OMG. (This particular service) totally gets how to make me look my best, and now I get compliments all the time! But the best thing is that I feel absolutely gorgeous and alive more than ever. THANK YOU SO MUCH (your business)!
Here is a list of questions that get at a larger story:
1. What was your absolute biggest challenge prior to Joining (Your Service)?
2. What results have you gotten from our services/challenge?
3. What exactly do you like most about the gym and our services?
4. Would you recommend us to anyone? Why?
5. What made you choose us?
6. What are three benefits you've experienced as a result of joining us?
7. What was life like before you started with us?
8. What changed after purchasing/joining/attending (your offer)?
9. Are you Happy with (our services)?
Just make sure too to make them state their name, age and the big problem that they lose. Take some of their before and after photos, and take some personal shots of your Customers doing the service you are offering. This shows authenticity to your business.
The key is to focus on how the customer has changed — both in concrete and emotional ways. This allows you to tell a something tell a compelling story of their transformation.
Getting People To Show Up Can Sometimes Be a Headache. So I made this short blog I am going to help explain to you what has worked best for my clients in allowing them to increase their show up rates (or appointments) by 90%.
When running Facebook ads for your business you have a number of leads who fill out a form giving you their details (usually name, email, phone).
These leads normally are taken to an application page following that form to answer some prequalified questions allowing you to get a clear understanding of their pains, problems, and where they are at in the process of becoming one of your clients.
In many cases this will also prematurely let you know if they are a good fit or not for your service.
What most business owners struggle with however is the ability to transition them from becoming a registered lead, to the process of a phone call and setting an appointment then them showing up!
In this short blog I am going to help explain to you what has worked best for my clients in allowing them to increase their show up rates (or appointments) by 90%.
Overview of the Process
First, lets take a quick look at the overview of the process. Now keep in mind that this highly depends on the establishment of your brand! If you have a well established brand and many people know who you are, it will be quite easy to increase your appointment rate! However, if you are kinda knew to the market and not that many people know of you, you gonna have to hustle!
But you can alleviate some of that hustle by applying automation!
In the process above.
1. We get the Lead
2. We immediately call the lead to schedule the appointment
3. We add them to our email list for providing value and next step information
4. We add them to our SMS follow up to ensure accountabilty for appointment
5. We follow up with phone call 1 day / 1 hour prior to the appointment
Now keep in mind again, that this is going to always dictate. Some of our clients use other methods. But we have often found this method being one of the most successful because it ensures a key element known as "accountability."
Accountability means you are no longer going to get a "No Show" as a result of poor communication.
You are going to get someone who is either going to show up, or is going to let you know they can not show up and needs to reschedule because life got in the way.
And believe me, life often gets in the way of things so be flexible and add them to your list for a reschedule, I am sure they will come back around if you provided enough value to them!
Other Ways To Increase Show Up Rates
One of my clients, who also does sales calls for my clients increase his rate by aggressively asking for credit card details over the phone to ensure their spot for the appointment is reserved. This is a very strategic way to ensure they will show for a minor deposit that is refundable and also it helps secure their spot so that no one else claims it.
You have to be very experienced in understanding how and when to ask for their financial information in a way to keep it very secure, and ensure that the prospect feels very comfortable in giving you those details over the phone...
This process definitely has helped increase appointments as it financially holds the person accountable!
I mean, you have to measure your process and accurately know your numbers.
Is it the process of the lead to the phone call that has leaks? If so, then this blog has nothing to do with that. This blog is meant for already getting ahold of your leads on the phone and transitioning them into the appointment.
Is it your sales process? Do you get the leads to show but have trouble closing them into a deal? How much value did you provide your lead before discussing pricing options?
If you do not provide the equivalent value of your service that meets higher than the expectations of what the prospect proceeds as value, then it is going to be hard to close that person into the program because they are going to think it's too expensive.
Too expensive does not always means too expensive. Normally it means that the value did not yet quite exceed the cost of the service!
It is the fallback excuse not to do business with you yet, because they did not get properly sold. So sometimes it is used as an excuse and when this recurrently happens you may want to reevaluate your sales process!
Could it also be your front end? Not driving enough leads into your funnels, or not getting enough higher quality leads due to improper targeting and message.
If this is the case then you need to hire us 😀 to do your marketing!
Learn More About Our Ads Management!
Written by: Hannah Enriquez
The success or failure of your Facebook advertising campaign will always depend on numerous factors, can be because of the image/video you used, ad copy, placements, optimization, and many other factors, but the most important thing of all is the AUDIENCE TARGETING.
Facebook has it's powerful audience selection tool and you have to make use of it. To help you target the people who are right for your business, keep reading as we have provided a roadmap on how to get started in creating your Facebook Ad Audiences.
Open up the Business Manager menu and look under “Assets” for the Audiences text link.
Here we can choose between creating three new audiences, which are the Custom Audiences, Lookalike Audiences, and Saved Audience.
You can create a custom audience from a contact list, previous or ongoing website traffic, or mobile app usage. Here’s how to get started.
Step #1: Go to Audiences and select “Create a Custom Audience”
Step #2. Select which type of custom audience to create out of Customer File, Website Traffic, App Activity, or Engagement.
You can create an audience who are similar to the people who are already connected or have interacted with you. Facebook can create this as long as you have the source (custom audience or a page) with at least 100 in size, Facebook will then look for similarities with other people, and will create a larger group of people who are similar to your custom audience. This is very useful and a good starting point if you have very small source of audience.
Step #1: Go to Audiences and select “Create a Lookalike Audience”
Step #2: Enter the source (custom audience or page), Location, and Audience Size.
You can create an audience based on demographics, interests and / or behaviors.
Step #1: Go to Audiences and select “Create a Saved Audience”
Step #2: Enter your Audience Name, Location, Age Group, Gender, Languages, Detailed Targeting (Interests)
I'll be discussing on another blog soon on how to do a deep-dive audience research using Audience Insights tool, but what we have discussed here is already a good starting point for you to create your audiences.
Leave a comment below if you found this useful, if I missed anything, or if you have any tips/suggestions on how to create audiences. :)
To control what we refer to as the “uncontrollable”
Written by: Shirley Yang
So you may know that Facebook algorithm updated again…and again. And the cost per acquisition is getting more and more…expensive, compare to the old days.
Algorithm is Bitc*, I have to say it.
Because it is so “uncontrollable”.
Sometimes I run 2 ad sets with the exact same audiences, placements and ads, one is getting good results and the other one is not.
Sometimes I see an ad set is getting cheap results so I duplicate it, but the copy results to get crap results.
Why is that?